Retail consumer buying behavior is a complex topic that has been studied extensively and likely will continue to be the focus of industry and academic surveys for some time to come.

As existing markets mature and new ones come online, competition intensifies as companies naturally seek as many advantages as possible.

One area companies focus on is their product packaging, in both retail outlets and e-commerce outlets. Product packaging serves many roles besides its core purpose of housing and protecting the product.

Once the product is manufactured, it may be shipped to a warehouse where it may sit for days or weeks before final delivery to retail store shelves and your packaging provides protection at this stage of the journey.

Once placed on the shelves, the packaging's other potential strengths come into play. The hours of work dedicated to designing a package that piques consumers' interest are tested here and can have a major impact on the overall success of the product in question.

•  How will customers judge the packaging?

•  Will they impulse buy?

•  Do they immediately recognize the brand from the colors and logos on display?

These questions are the keys to the psychology behind modern product packaging.

Continue reading to learn how the packaging you choose for your products affects consumers' buying habits.

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Representing one of the most well-known brands in the world, well-loved from the west coast of the US all the way to Japan and Africa, Coca-Cola has not gotten where it is by being idle. 

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Photo by Eva Bronzini

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Regardless of what products you sell or what industry you are in, you need to ensure that you get your products in front of store buyers and into retail stores.

If your products are not in stores, it will be much more challenging for you to meet your sales targets moving forward.

When customers see your products on store shelves it not only gives your offerings a certain amount of credibility but also gives them an opportunity to see your products up close and personal so they can get a real feel for what your offerings are all about.

 

While many retailers opt to sell their products online, there is a lot to be gained from selling in-store.

If you are currently selling your products exclusively online, now is the time to think about getting your products in front of store buyers so you can get them onto the shelves of the major retailers.

E-commerce has blown up in recent years and while it is a fantastic way to sell your products and very cost-effective, it is now more competitive than ever.

Selling your products using a combination of in-store and e-commerce approaches is the best way to ensure that you maximize your sales.

Getting your products into retail stores might seem challenging at first, however, there are many different avenues you can pursue, and with the right approach, you can ensure that your products find their rightful place on the store shelves.

Below, we take a look at just a few tools that you can get your product in front of store buyers and into the retail stores.

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All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.

A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.

Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Great brands build it. Weak brands destroy it.

It only takes an instant. A customer sees your product package, website, maybe a post and immediately makes a judgment on your brand based solely on that single experience.

That one instantaneous judgment can result in loss of credibility. All the hours and money invested in creating the product is wasted. It’s a fact of business.

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Packaging design is critical for business owners to ensure that their product stands out on the shelf.

However, determining just how valuable design is can be difficult. The team at the Dieline Packaging Blog and Designalytics, a company that provides design analytics to consumer brands,  introduced the Designalytics Effectiveness Award at the annual Dieline Awards to answer this question and to emphasizes the role of packaging design in business growth and expansion.

The 2020 Grand Prize Award for Designalytics Effectiveness was awarded to the Hill’s Science Diet packaging redesign.

This sleek, attractive redesign allowed  Hill's to increase their sales significantly and generate more revenue.

The clean, modern design was a worthy winner of this year’s Designalytics Effectiveness Award and we would like to extend our congratulations to Hill’s and their design team on what they have achieved with this great redesign.

Let’s take a closer look at just a few reasons that this packaging redesign is a winner:

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