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Marketing Insights

Why Brand Credibility and Package Design Are So Important

Posted by Karen Kerski

Great brands build it. Weak brands destroy it.

It only takes an instant. A customer sees your product package, website, maybe a post and immediately makes a judgment on your brand based solely on that single experience.

That one instantaneous judgment can result in loss of credibility. All the hours and money invested in creating the product is wasted. It’s a fact of business.

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Topics: Branding, Packaging Design, Rebranding

Hills Science Diet Package Redesign - A Success?

Posted by Don Keller

Packaging design is critical for business owners to ensure that their product stands out on the shelf.

However, determining just how valuable design is can be difficult. The team at the Dieline Packaging Blog and Designalytics, a company that provides design analytics to consumer brands,  introduced the Designalytics Effectiveness Award at the annual Dieline Awards to answer this question and to emphasizes the role of packaging design in business growth and expansion.

hills-redesign-congrats

The 2020 Grand Prize Award for Designalytics Effectiveness was awarded to the Hill’s Science Diet packaging redesign.

This sleek, attractive redesign allowed  Hill's to increase their sales significantly and generate more revenue.

The clean, modern design was a worthy winner of this year’s Designalytics Effectiveness Award and we would like to extend our congratulations to Hill’s and their design team on what they have achieved with this great redesign.

Let’s take a closer look at just a few reasons that this packaging redesign is a winner:

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Topics: Packaging Design, Rebranding

The Importance of a Consistent Brand Across All Channels of Marketing

Posted by Don Keller

With the fast-paced nature of marketing and new brand ideas popping up all the time, it is hard not to get caught up with creating new ways of marketing your brand.

However, it is vitally important that you are consistent with the ways in which you promote your brand with its styles, designs, values and messaging.

Brands can have multiple effects; they can attract customers with their brand personalities as well as keep customers loyal to the business.

 

The businesses that become bored with their brands too quickly and constantly want to create original ideas for keeping up with current trends, usually jeopardize their brand.

Keeping up with current trends is not a bad thing, it can ensure that your brand does not get outdated. However, some companies may sacrifice other important elements of the brand if it is changed too much.

Keeping the brand consistent is especially important, if your brand is constantly changing over different platforms then it can have negative effects.

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Topics: Branding, Marketing, Rebranding

Successful Young Candy Entrepreneur Shares His Sweet Success Secrets

Posted by Don Keller

The following is a recent interview I had with the owner of Dave's Sweet Tooth Toffee - Andrew Chmielewski.  Andrew has taken his home toffee recipe to a national level with his product which is now in many stores nationwide including Krogers, Sam’s and many others.  I spent a few minutes with Andrew recently as he gave me the '411' of his success…

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Topics: Branding, Rebranding, Brand Loyalty, Food Packaging Design

Create a Brand Name to Remember

Posted by Karen Kerski

It’s fascinating looking at all the product and company names that you come across daily whether it’s a B2B or B2C company. There are many companies that have been around 100 years or more that are still highly recognized and respected.

They have persevered the generational changes adapting strategy to the times. Some have made modifications to their name or logo as part of their adapting technique.

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Topics: Branding, Rebranding

5 Must-Have Elements Needed To Redesign Your Branding and Packaging Design [2019]

Posted by Don Keller

If you were to take a look at your branding and packaging of your products right now, how would you feel?

Often times, as a business owner, you may become wrapped up in your day-to-day functions and forget that your marketing strategies have a shelf life (no pun intended :-) ).

Whether your logo is out of date, the competition just came out with updated packaging or you’ve seen your sales dip, it may be time for a complete brand redesign in the packaging of your products.

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Topics: Branding, Packaging Design, Rebranding

How To Avoid Failure and Have an Awesome Package Design

Posted by Karen Kerski

I was standing in the grocery store staring at the shelf looking for my brand.

Becoming frustrated, I tracked down an employee to help me find the brand I had to have. They brought me back to where I had been standing and pointed to a box I’d overlooked.

There it was, the product I wanted, but the package had a whole new look. The logo was smaller and the background color had changed.

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Topics: Packaging Design, Rebranding

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