In today's fast-paced and highly competitive consumer landscape, standing out from the crowd is paramount for any Consumer Packaged Goods (CPG) company.

 

A compelling and well-defined brand can be the difference between success and obscurity. This is where branding support services come into play – a unique set of services designed to shape, elevate, and amplify a brand's identity in the eyes of its target audience.

 

From brand strategy to logo and package design, website development, and marketing collateral creation, these services contribute to the brand's resonance and influence on consumers.

 

Below, we explore the importance of branding support services for CPG companies and how these services contribute to growth and profitability.

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Topics: Branding, Business Management, CPG Branding

Congratulations, you’ve made it. You kept your company afloat, are moving out of the garage, and orders are getting larger every week. That’s an amazing feat, but it also comes with a lot of extra stress and pressure. If you’re unsure how to support this growth and keep taking operations to the next level because of inventory and order issues, it might be time to look at an outsourced fulfillment partner like a 3PL.

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Topics: Online Marketing, Packaging Design, Business Management, Product Development, Point of Purchase Displays, Customer Loyalty

Representing one of the most well-known brands in the world, well-loved from the west coast of the US all the way to Japan and Africa, Coca-Cola has not gotten where it is by being idle. 

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Topics: Branding, Marketing, Packaging Design, Business Management, Rebranding, Brand Loyalty, Consumer loyalty

Unfortunately, scams targeting young entrepreneurs have become rampant on the internet. Young people are viewed as tech-savvy and internet-literate. But apparently, being ultra-tech-savvy isn't enough to protect you from entrepreneurial scams.

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Topics: Business Management

Many organizations try to avoid negative PR but sometimes it may happen and could result in sharing of bad stories about a brand. When things go wrong in your company, you need to come up with ways and means of handling them.

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Topics: Branding, Marketing, Business Management, Public Relations

The business world is changing fast and new opportunities are arising for businesses across the globe. With today's economy, many companies have adapted by expanding internationally to add new markets and increase their customer base. This has both advantages and challenges. When entering into foreign territory there are unique regulations and customer preferences in each country. In this article we will examine a few things you have to do to take your business global.

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Topics: Online Marketing, Business Management, Ecommerce

Forty-three percent of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never recover from their COVID-inspired losses.

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Topics: Social Media, Advertising, Marketing, Business Management, Email Marketing, Retail