Topics: Online Marketing, Social Media, Branding, Ecommerce, SEO, Rebranding
Eventually, every business will experience a plateau in performance. Sales may level off and business owners may feel like they are in a rut. It is just a natural phase in business growth. One of the more common reasons for this to happen is that a business may have outgrown its original marketing strategy. Fortunately, there are ways that nearly any marketing strategy can be scaled to match the size and needs of the business.
Read MoreTopics: Social Media, Marketing, SEO, Email Marketing
Having a marketing strategy is essential for any business, and in the digital era we live in, the prevalence of analytics for marketing success is equally vital. But, unfortunately, many companies do not exercise proper measuring or collecting data to analyze how their efforts impact the business. There are many reasons this could be so - lack of resources, knowledge, thinking they don’t have time, or just the sheer intimidation of using analytics and metrics.
Read MoreTopics: Online Marketing, Marketing, SEO, Email Marketing
Even established online businesses can make the mistake of overlooking important marketing metrics in favor of so-called “vanity metrics.”
Overall website traffic, number of page views, time spent on site, and email open rates are all examples of data points that make marketers feel good about their efforts but don’t carry the weight of a more granular metric.
In this article, we’ll discuss eight marketing metrics that many business owners may not pay sufficient attention to. We’ll also take a look at reliable, actionable approaches to improving them.
Read MoreTopics: Online Marketing, Marketing, SEO, Email Marketing
Coronavirus is certainly a new challenge that all business owners are facing these days. Social restrictions and regulations are significantly impacting the bottom lines of many businesses, and many owners are even facing the prospect of permanent closures brought on by the impacts of the virus. However, while the economic damage caused by COVID-19 is certainly something that needs to be considered, prioritized, and tackled, it is likely the case that your business was facing some wicked problems before the virus hit.
Read MoreTopics: Marketing, Business Management, Website Design, SEO, Content Creation, Retail
Search engine optimization, or SEO, is the process of increasing the quantity and quality of traffic to your website through organic search engine results.
Having good SEO is important for a business because it allows people who are searching online for a product or service to find your business's website over a competitors.
The more easily a person can find your business online, the more likely they are to do business with you. There are a lot of different things that impact a business's SEO, but one of the most important things is web design.
Read MoreTopics: Online Marketing, Website Design, Mobile Marketing, SEO
Who would have known that an app that started as a mere photo-sharing platform would today rise to become one of the most popular apps? With users spending 53 minutes on Instagram daily, it is safe to say that if you aren’t using this social media platform to boost your business, you are missing out on a huge opportunity.
Read MoreTopics: Online Marketing, Social Media, Inbound Marketing, SEO, Content Creation, Brand Loyalty