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Marketing Insights

The Impact Of Web Design On SEO

Posted by Nick Rojas

Search engine optimization, or SEO, is the process of increasing the quantity and quality of traffic to your website through organic search engine results.

Having good SEO is important for a business because it allows people who are searching online for a product or service to find your business's website over a competitors.

The more easily a person can find your business online, the more likely they are to do business with you. There are a lot of different things that impact a business's SEO, but one of the most important things is web design.

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Topics: Online Marketing, Website Design, Mobile Marketing, SEO

4 Ways To Use Instagram to Improve SEO and Branding

Posted by Adela Belin

Who would have known that an app that started as a mere photo-sharing platform would today rise to become one of the most popular apps? With users spending 53 minutes on Instagram daily, it is safe to say that if you aren’t using this social media platform to boost your business, you are missing out on a huge opportunity.

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Topics: Online Marketing, Social Media, Inbound Marketing, SEO, content, brand loyalty

Website and Blog Content That Doesn't Work

Posted by Karen Kerski

Writing and posting to improve ranking is not just about the quantity. Many advisors will tell you more is better and that can be true. But the reality is that writing content that is not created around your SEO strategy will have limited ability to produce results. Frequency of posting new content has significant impact on the results of your SEO efforts efforts. Equally important is that the content supports the keywords you are claiming as your expertise.

I have seen a company providing deep tech support to clients posting blogs about accounting and tax strategy. They aren't accountants, CPA's nor offering small business operating consultation. A blog about tax deadlines is not supporting their core service ~ protecting their customers digital assets and computer hard and software function.

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Topics: Website Design, SEO, content, blog

3 Ways to Use Social Media to Enhance Brand Development

Posted by Don Keller

In our digital age, brand identity is everything. Now more than ever, audiences interact more with brands than with actual people. That being said, it's important to establish a strong brand image. But how do you do that through social media? Here are some helpful tips that should help your brand to see success:

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Topics: Website Design, SEO, content

Why is some marketing bad?

Posted by Karen Kerski

Being in the ad business I can’t help but watch TV ads with a critical eye. Who is the target? What is the brand? Does it have the emotional tug to convert a sale? In short, is it effective? I try to figure out the brand or company the ad is for before they reveal it. Some companies do a great job branding their ads and others leave you wondering – do they really know their audience, what company/brand was that for? I have found myself wondering when the product advertised is for women if the ad was created by a man, because they totally missed the USP and audience pain motivator.

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Topics: Advertising, Branding, Marketing, SEO

How Long Does SEO Take?

Posted by Karen Kerski

This is a question not often asked. Usually I am explaining why SEO is necessary. Ranking in search engines takes time and effort. Giving a specific time to optimize is different for every website. Results build over time and take 6-9 months to see significant change in rankings.

How to get your keywords ranked.

Keyword Selection

The first step is to is to select moderately competitive keywords. Performing Google research of keywords that you are considering will provide insight to the search levels, value and opportunity of improving your ranking with them. Not all keywords are created equal. Keyword marketing is highly competitive even for highly specialized markets. Those words and phrases that are relevant for your product or service do not all produce the same amount of traffic. Including geo reference, city name, can make help your ranking in local searches quicker.

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Topics: Website Design, SEO

Why Google Requires Mobile Responsive Sites

Posted by Don Keller

On April 21st Google published it's latest program which will penalize web pages that are not optimized for mobile viewing -- and with good reason. Mobile Internet use (i.e., viewing and interacting with pages on smart phones, tablets, etc.) is now more common than going on the Internet on a desktop PC. What's more, the consensus among Google officials, online advertising professionals, and inbound marketing experts is that the update will be a pretty big deal. It is projected to affect many more people than other major updates, such as Panda and Penguin.

What do you need to know before the update? Businesses and web pages are expected to be negatively impacted -- and not for the reasons you think. Sites are not necessarily being penalized because they lack mobile optimization or mobile Web design altogether. Instead, businesses are making small mistakes on mobile pages that can make a big difference and ultimately hurt your search rankings. Here are a few to look out for:

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Topics: Website Design, Mobile Marketing, SEO

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