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Marketing Insights

6 Compelling Package Branding Design Case Studies

Posted by Michael Garlitz

All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.

A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.

Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Topics: Branding, Marketing, Packaging Design, Design, Product Development, Rebranding, Brand Loyalty, Luxury Packaging, Food Packaging Design, Beauty Packaging, Retail, product packaging

Packaging Design Process - Start to Finish [with Video]

Posted by Michael Garlitz

Follow us as we go step by step through the design and production process for packaging the Combat Comb Pet Product. From our initial structural design and package design concepts through to the final printed package. 

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Topics: Branding, Packaging Design, Design, Package Copywriting, product packaging

Top 20 Packaging Design Blogs

Posted by Don Keller

The Ultimate Packaging Design Inspiration Guide for 2017

We've complied a list of some of our favorite blogs that showcase the latest packaging, design, and branding trends from around the world. Included are some of our old favorites as well as some new sources for inspiration you may not have expected.

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Topics: Packaging Design, Design, Blog

Why Every Business Needs Market Research.

Posted by Karen Kerski

Sound business decisions come from knowledge, verifiable facts. Experience has value but it needs to be supported with proof that is why market research is considered so critical by every successful business. Research gives you the information to create and produce the right product.

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Topics: Marketing, Design, Product Development

Top 10 Packaging Design Blogs for 2016

Posted by Charlie Miller

Inspiring Packaging Designers Worldwide!

Are you starting a new packaging design or branding project in 2016? Then you're starting in the right place. We've updated our popular blog post of 2015's Top Ten Packaging Design Blogs into this year's best list.

This edited list contains some old favorites but also contains new upcoming blogs we thought did the packaging design industry proud.

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Topics: Branding, Packaging Design, Design

How Your Custom Packaging Design Gets Printed

Posted by Don Keller

I recently went on a press inspection for a packaging project and it got me to thinking that many of our customers probably have no idea how their package is made. To remedy that, I’m writing this post to show you the basics of how your artwork gets onto your box and into your hands.

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Topics: Packaging Design, Design

3 Key Steps in Brand Analysis

Posted by Karen Kerski

As business owners and brand managers, we all have a vision of what we want our audience to experience and feel about our company and product. Positive impression is always celebrated. Criticism is hard to hear and we want to get past it as quickly as possible. How did you handle the most recent criticism? Did you approach it as a single unique issue or is there a strategy in place to remedy the impact?

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Topics: Branding, Marketing, Design, Business Management

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