Product presentation is your brand's silent ambassador, visually conveying your values and quality commitment as consumers review their choices on store shelves or receive their shipments from e-commerce sites.
It also serves as a defense tool, safeguarding the contents for its journey through the supply chain. Attaining the perfect container for your items involves several variables, each impacting the overall packaging design cost.
Continue reading as we examine ten common elements influencing the price tag for your physical product's outer protection design.
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Topics:
Packaging Design,
Design,
Package Printing,
CBD Product Packaging
A strong brand is essential to the success of any business. It sets you apart from competitors and helps customers remember you. But what happens when your brand no longer resonates with your target audience? Without a strong brand, especially in today’s ever-competitive landscape, it can be very easy to become forgettable which can be detrimental to your business’ success moving forward.
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Topics:
Branding,
Packaging Design,
Design,
product packaging
Doing well in retail is something every brand is striving to achieve. Once a customer is in store, how do you capture their attention and sell to them? The answer, my friend, is not 'blowing in the wind', it's found in your point of sale marketing.
Let's dive deeper into the world of POP marketing...
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Topics:
Design,
Point of Purchase Displays,
Retail
All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.
A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.
Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Topics:
Branding,
Marketing,
Packaging Design,
Design,
Product Development,
Rebranding,
Brand Loyalty,
Luxury Packaging,
Food Packaging Design,
Beauty Packaging,
Retail,
product packaging
Follow us as we go step by step through the design and production process for packaging the Combat Comb Pet Product. From our initial structural design and package design concepts through to the final printed package.
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Topics:
Branding,
Packaging Design,
Design,
Package Copywriting,
product packaging
Sound business decisions come from knowledge, verifiable facts. Experience has value but it needs to be supported with proof that is why market research is considered so critical by every successful business. Research gives you the information to create and produce the right product.
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Topics:
Marketing,
Design,
Product Development
Inspiring Packaging Designers Worldwide!
Are you starting a new packaging design or branding project in 2016? Then you're starting in the right place. We've updated our popular blog post of 2015's Top Ten Packaging Design Blogs into this year's best list.
This edited list contains some old favorites but also contains new upcoming blogs we thought did the packaging design industry proud.
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Topics:
Branding,
Packaging Design,
Design
