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Marketing Insights

Strategies to Increase Your Small Business E-Commerce Holidays Sales

Posted by Nick Rojas

The holiday season is one of the most profitable times of the year for businesses. In years past, brick and mortar stores raked in the most revenue on major shopping holidays like Black Friday, but e-commerce has since claimed the top spot. According to Adobe Digital, over $125.9 billion was spent online between November and December of 2018; that is a 15.2% increase from the same time period in 2017. It is expected that the 2019 holiday season will see even more revenue and you do not want your business to miss out. You may think that only large companies truly cash in during the holidays, but in reality, a business of any size can financially benefit from the holidays. With some preparation and careful strategizing you can increase your business’s e-commerce sales this holiday season.

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Topics: Online Marketing, Ecommerce

Viral Content Marketing- All You Need To Know

Posted by Elaine Vanessa

Today, the hottest way to get to your targeted audience is viral marketing. However, it is not that simple as adding a cute animal or placing an emotional touch with a baby on the top of a marketing campaign gear to spread your site link to the masses. In this article, we will get you everything you need to know to get closer to success.

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Topics: Online Marketing, Social Media, Inbound Marketing

Best CRM Marketing Software – 2019 Reviews

Posted by Cynthia Young

One way or the other, every business uses some form of marketing or sales automation to make various repetitive processes easier. But what is the best software to use for inbound marketing? Here are the best programs of 2019 with review.

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Topics: Online Marketing, Business Management, Inbound Marketing

Customer Engagement Online Strategies

Posted by Nick Rojas

The world is always-on, with little to no rest for companies these days. As a result, customers expect brands to meet their needs in real time. This means that the wall between customer and brand is getting smaller. Brands are expected to engage with their customers to build a relationship. Customers want answers to their questions, their feelings heard, and problems fixed. It is up to the brand to connect with customers and there are several ways to accomplish this.

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Topics: Online Marketing, Social Media, email marketing

Ways Digital Marketing Is Fueling the Automotive Industry & Others

Posted by Nick Rojas

Digital marketing is infiltrating every industry and the automotive industry is no exception. The way consumers shop for cars has changed, as the bulk of the shopping process now takes place outside of the dealership. Established car dealers have been joined by services like CarFax, Cars.com, and Car Gurus that act as one-stop shops for the car-buying experience.

Research has shown that customers have progressed 60% through the purchasing process before the retailer or brand has an opportunity to interface with them.

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Topics: Online Marketing, Social Media

The Impact Of Web Design On SEO

Posted by Nick Rojas

Search engine optimization, or SEO, is the process of increasing the quantity and quality of traffic to your website through organic search engine results.

Having good SEO is important for a business because it allows people who are searching online for a product or service to find your business's website over a competitors.

The more easily a person can find your business online, the more likely they are to do business with you. There are a lot of different things that impact a business's SEO, but one of the most important things is web design.

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Topics: Online Marketing, Website Design, Mobile Marketing, SEO

4 Ways To Use Instagram to Improve SEO and Branding

Posted by Adela Belin

Who would have known that an app that started as a mere photo-sharing platform would today rise to become one of the most popular apps? With users spending 53 minutes on Instagram daily, it is safe to say that if you aren’t using this social media platform to boost your business, you are missing out on a huge opportunity.

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Topics: Online Marketing, Social Media, Inbound Marketing, SEO, content, brand loyalty

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