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Marketing Insights

Love The Customers You Have Before You Focus On The Ones You Don’t

Posted by Don Keller

When sales of your product start dwindling, your first thought might be to find a way to reach out to a newer, different audience. This is especially true of larger, established brands that in the past have seen strong sales within a loyal consumer base. It may appear by connecting with a whole new base may provide the seed for a future turnaround.

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Topics: Branding, brand loyalty

The Importance of a Consistent Brand Across All Channels of Marketing

Posted by Don Keller

With the fast-paced nature of marketing and new brand ideas popping up all the time, it is hard not to get caught up with creating new ways of marketing your brand.

However, it is vitally important that you are consistent with the ways in which you promote your brand with its styles, designs, values and messaging.

Brands can have multiple effects; they can attract customers with their brand personalities as well as keep customers loyal to the business.

 

The businesses that become bored with their brands too quickly and constantly want to create original ideas for keeping up with current trends, usually jeopardize their brand.

Keeping up with current trends is not a bad thing, it can ensure that your brand does not get outdated. However, some companies may sacrifice other important elements of the brand if it is changed too much.

Keeping the brand consistent is especially important, if your brand is constantly changing over different platforms then it can have negative effects.

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Topics: Branding, rebranding

Catalpha Helps Brands Make an Impression Through Print

Posted by Cassandra Balentine

Catalpha was recently featured in the May edition of Digital Publishing Solutions magazine.  DPS is a publication read by the nation’s top industry print professionals.  Their issues highlight interviews, product features and company profiles along with up to date content covering what’s new in the industry.  The following is an article interviewed and written by editor, Cassandra Balentine. It highlights Catalpha's professional branding and design capabilities and how our unique packaging and point of purchase displays are printed digitally.  

Brand owners often contend with similar products from their competitors on a store shelf. First impression is of utmost importance, and it's where packaging plays a pivotal role.

Digital print technologies present opportunities to add value throughout the creative and production processes.

To ensure success, brands both big and small look to professional designers and marketers to launch and promote new products.

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Topics: Branding, Packaging Design, point of purchase displays

Effective Branding And Product Packaging Tips For Pandemic-Related Products

Posted by Don Keller

With so much being written and published about the impacts of coronavirus and the threats it poses for your business, it might feel like the post-pandemic future is something that will never arrive. Nevertheless, as a business owner, it is important to start thinking about how to adjust your business practices and processes to thrive in the emerging “new normal.” While product packaging has received some attention related to considerations about transmitting COVID-19, it is important to think beyond the health implications of packaging pandemic-related products.

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Topics: Branding, packaging

Medical Marijuana and CBD Packaging: 5 Things To Enhance Your Branding

Posted by Don Keller

Branding and packaging for medical marijuana and CBD products need to be a priority for anyone involved in this growing industry. As one of the more exotic commodities on the market today, the number of businesses involved in selling medical marijuana and CBD is increasing all the time. In this increasingly competitive marketplace, it is important not to get lost in the smoke and haze. Applying classic business and marketing principles to selling and marketing the product is essential to run a viable business and to build a reputable brand.

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Topics: Branding, packaging

Four Branding Resolutions In 2020 Every Business Owner Should Consider

Posted by Don Keller

The New Year is all about planning and making changes for the better. Most people know this on a personal level, but it is just as relevant and important for those who run a business. As we shift into 2020, there are many things that business owners can benefit from considering during this time.

In particular, this time of year is a good chance to re-evaluate the branding of your business. Conduct a bit of an audit on some of the things that you may have neglected to consider throughout last year and make some resolutions to improve these things in the coming months.

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Topics: Branding

Kickstart Your Campaign: Incorporating Video In Your Marketing Strategy

Posted by Andre Oentoro

Content marketing is ever-evolving. Years ago, blog posts were a hit but nowadays, a blog post without any images or videos is as good as nothing (according to Google). Thanks to the growth of social media platforms and Google’s algorithms, content marketers are always looking for the next strategy to end up first on the search results page.

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Topics: Branding, Marketing, Inbound Marketing, content

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