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Marketing Insights

Beyond Logos: The Art and Science of Product Branding

Posted by Don Keller

Every day, the market is bombarded with new products. In this overcrowded landscape of endless commodities, each one of them races for attention in order to reach the hands of the customer, but without effective branding, they are on the road to nowhere.

A logo is just the tip of the iceberg. The mere symbol has a lot of science behind the scenes.

Let’s jump into the ocean of product branding, exploring the elements that convert a commodity into a lifestyle. The rollercoaster journey of the brand story starts here.

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Topics: Branding, Packaging Design, Brand Loyalty

Did You Know These Are Multi-Brand Companies?

Posted by Karen Kerski

Nestle, Coca-Cola, and Proctor & Gamble? You probably do, but have you thought about the many brands each own that are not under a universal name and why?

These are all decades old companies and they strategically expanded their product lines over years. And, they all have an on-going commitment of innovation and acquisition to insuring the company’s longevity.

This is important no matter your company size. A company must commit to its future with innovation and acquisition. For each of these processes the rules for vetting are unique.

This is also true for companies that offer a service and don’t have hard products. When you look at the history of retail, it’s understandable considering the changes technology and society has demanded of businesses.

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Topics: Branding, CPG Products

How Branding And Packaging Design Can Make Your Company Successful

Posted by Don Keller

 

In a world of countless products and services vying for consumer attention, it's essential to differentiate your company from the competition.

Branding serves as the foundation for creating a unique identity, aligning with your target audience. With it, you can communicate your company's values, mission, and personality through carefully crafted strategies, fostering a deep connection with customers. 

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Topics: Branding, Packaging Design, Product Development, Luxury Packaging

Brand Support Services – The Secret To Successful CPG Companies

Posted by Don Keller

In today's fast-paced and highly competitive consumer landscape, standing out from the crowd is paramount for any Consumer Packaged Goods (CPG) company.

A compelling and well-defined brand can be the difference between success and obscurity. This is where branding support services come into play – a unique set of services designed to shape, elevate, and amplify a brand's identity in the eyes of its target audience.

From brand strategy to logo and package design, website development, and marketing collateral creation, these services contribute to the brand's resonance and influence on consumers.

Below, we explore the importance of branding support services for CPG companies and how these services contribute to growth and profitability.

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Topics: Branding, Business Management, CPG Branding

Luxury Packaging Trends To Follow In 2023

Posted by Don Keller

The cost of luxury goods is typically higher than that of comparable products, but their superior quality generally makes them a worthwhile investment.

However, a luxury product is not only judged by its quality; its packaging is equally important to customers.

Consumers seek a luxurious and exclusive experience from start to finish, and luxury packaging boxes are an integral part of their shopping journey.

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Topics: Branding, Packaging Design, Luxury Packaging, Beauty Packaging

Maintaining Brand Consistency Over Your Complete Brand Efforts

Posted by Don Keller

A brand is the sum total of all interactions that your customer has with your company.

This means that your brand is not your logo or your jingle or your business card–it’s all of those things and more. 

 

Every interaction, from the service they get on the phone to the colors you use on the website–they all are creating the brand.

So when it comes to packaging, your brand has to convey a message both in quality and design. 

 

In the fast-paced world of business, creating a strong brand presence is crucial for success. One key element in shaping your brand's identity is consistent packaging design.

Consistent branding across all packaging materials can significantly enhance brand recognition, build trust with customers, and amplify your marketing efforts. 

 

In this blog post, we will explore the importance of brand consistency in packaging design and provide real-world examples to illustrate its impact.

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Topics: Branding, Packaging Design, CPG Branding

5 Signs Your Business Needs a Brand Refresh

Posted by Don Keller

A strong brand is essential to the success of any business. It sets you apart from competitors and helps customers remember you. But what happens when your brand no longer resonates with your target audience? Without a strong brand, especially in today’s ever-competitive landscape, it can be very easy to become forgettable which can be detrimental to your business’ success moving forward. 

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Topics: Branding, Packaging Design, Design, product packaging

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