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Marketing Insights

Drive Brand Awareness with Loyalty

Posted by Karen Kerski

Immediately you think of the old loyalty programs, earning points to get a reward. That’s part of what this is about. How does Starbucks and Chic-Fil-A have such loyal of repeat customers that will only buy one brand of coffee and drive an extra mile to get to Chic-Fil-A? These customers want more than convenience. 

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Topics: Branding, brand loyalty

Create a Brand Name to Remember

Posted by Karen Kerski

It’s fascinating looking at all the product and company names that you come across daily whether it’s a B2B or B2C company. There are many companies that have been around 100 years or more that are still highly recognized and respected.

They have persevered the generational changes adapting strategy to the times. Some have made modifications to their name or logo as part of their adapting technique.

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Topics: Branding, rebranding

Creative Customer Engagement Strategies

Posted by Nick Rojas

It's no secret that increasing customer engagement is a goal for every business. As a matter of fact, increasing customer engagement is at the top of over 2/3rd's of all business owners priority list. According to the market research company Forrester, 72% of businesses say that improving the customer experience is their top priority. Based on this statistic, it is clear that nearly every business owner knows how important customer engagement is for their success.

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Topics: Branding, Ecommerce, brand loyalty, package design

Can Multiple Brands Be Brought Under One Brand?

Posted by Karen Kerski

The simple answer is yes, but it really isn’t a simple matter. You must understand the “individual product and brand awareness” of each product that you are considering bringing under one brand. You must also consider the individual target audience of each product and brand. Being thorough in looking at these facts will determine which brand is the strongest to use as a single brand and whether it is appropriate main identity for every product.

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Topics: Branding, Packaging Design, Product Development, brand loyalty

5 Offline Marketing Ideas To Boost Sales On Your Website

Posted by Don Keller

For companies that operate online, usually all of their sales are generated on the web.

But, in order to stand out in today’s quite competitive online marketing sea, more and more brands are incorporating some offline marketing tactics as well in order to grow their businesses.

Offline marketing, especially when combined with online marketing strategies can be very effective in boosting sales on your website.

Not much can compare with the power that human interaction has as well as having your customers feel and touch the product you are offering.

Delivering the right offline marketing experience can surely set you ahead of your competition.

Here are 5 offline marketing ideas that will help you boost sales on your website:

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Topics: Branding, Marketing

It only takes 1 error to change customer's brand impression.

Posted by Karen Kerski

I've been dealing with one reoccurring issue in the last few days, poor customer service. Just today I waited at the drive up window at the major pharmacy to get service. I could see someone at the drive up counter with a tag that said "Team Leader". She was taking a long time typing and looking at a monitor that blocked the view of her face. Then when she was finished on the computer monitor she just turned and left. That wasn't neighborly.

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Topics: Branding, brand loyalty

How To Maintain Brand Relevance When Customers Less Loyal

Posted by Nick Rojas

Digital media has offered brands of all kinds the ability to reach large markets, and to do so more easily than ever before. However, it has also provided consumers with an unprecedented amount of options—which means that they have become notoriously fickle. These days, many entrepreneurs believe that brand loyalty is practically a thing of the past. Because consumers have so many options, they’re apt to desert your products or services the moment something new catches their eye. However, it’s still possible to hang on to your audience and even create a die-hard fan base for your brand. You just need to be strategic in your approach.

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Topics: Advertising, Branding, brand loyalty

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