--- title: Marketing Insights Blog - Informative posts to help grow your business! | Branding description: Branding | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [15 Brand Mascot Superstars!](https://blog.catalpha.com/15-brand-mascot-superstars) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/15-Brand-Superstars-sm.jpg) ](https://blog.catalpha.com/15-brand-mascot-superstars) The world we live in is a battlefield on which companies compete for our attention and business. They attract us with bright colors, beautiful words, and even by pulling the heartstrings. One technique that changed marketing forever was the popularization of creating brand mascots. The products we buy and the food we consume have become inseparable from the mascots that represent them.  Millions, correction, billions of dollars are spent on marketing and advertising every year. Companies have entire departments dedicated to writing slogans and jingles, writing ads, and [designing logos](https://catalpha.com/branding-design-agency//) and mascots. Their strategies have paid off. The public has come to love countless products and the mascots on the box. The list of iconic mascots that have stood the test of time stand as a testament to the success of marketing departments through history.    Read on to discover 15 Brand Mascots that have shaped the consumer market and influenced our purchases. [Read More](https://blog.catalpha.com/15-brand-mascot-superstars) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/15-brand-mascot-superstars#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design), [Consumer loyalty](https://blog.catalpha.com/topic/consumer-loyalty) # [Everything Owned by Nestlé, Procter & Gamble, and Coca-Cola - 3 Global CPG Giants](https://blog.catalpha.com/every-company-owned-by-3-global-cpg-giants-nestlé-procter-gamble-and-coca-cola) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![All companies under the umbrella of Nestle, Proctor & Gamble and Coca-Cola](https://blog.catalpha.com/hubfs/Multi-Brand%20CPG%20Companies.jpg) ](https://blog.catalpha.com/every-company-owned-by-3-global-cpg-giants-nestlé-procter-gamble-and-coca-cola) Ever wonder how often you interact with the world's largest Consumer Product Companies in your daily routine? Brands like [Nestlé](https://www.nestle.com), [Procter & Gamble](https://us.pg.com), and [Coca-Cola](https://www.coca-colacompany.com) are more ingrained in our lives than we might realize. These corporate giants have such vast and diverse portfolios that their products are likely in every corner of your home. From the food you eat, to the way you care for your personal hygiene, to how you clean your home and clothes, these companies have a hand in it all. [Read More](https://blog.catalpha.com/every-company-owned-by-3-global-cpg-giants-nestlé-procter-gamble-and-coca-cola) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/every-company-owned-by-3-global-cpg-giants-nestlé-procter-gamble-and-coca-cola#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [CPG Branding](https://blog.catalpha.com/topic/cpg-branding), [CPG Products](https://blog.catalpha.com/topic/cpg-products) # [Beyond Logos: The Art and Science of Product Branding](https://blog.catalpha.com/beyond-logos-the-art-and-science-of-product-branding) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Beyond-Logos-Art-and-Science-of-Product-Branding%20copy.jpg) ](https://blog.catalpha.com/beyond-logos-the-art-and-science-of-product-branding) Every day, the market is bombarded with new products. In this overcrowded landscape of endless commodities, each one of them races for attention in order to reach the hands of the customer, but without effective branding, they are on the road to nowhere. A logo is just the tip of the iceberg. The mere symbol has a lot of science behind the scenes. Let’s jump into the ocean of product branding, exploring the elements that convert a commodity into a lifestyle. The rollercoaster journey of the brand story starts here. [Read More](https://blog.catalpha.com/beyond-logos-the-art-and-science-of-product-branding) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/beyond-logos-the-art-and-science-of-product-branding#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty) # [Did You Know These Are Multi-Brand Companies?](https://blog.catalpha.com/did-you-know-these-are-multi-brand-companies) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Multi-Brand%20Companies.jpg) ](https://blog.catalpha.com/did-you-know-these-are-multi-brand-companies) Nestle, Coca-Cola, and Proctor & Gamble? You probably do, but have you thought about the many brands each own that are not under a universal name and why? These are all decades old companies and they strategically expanded their product lines over years. And, they all have an on-going commitment of innovation and acquisition to insuring the company’s longevity. This is important no matter your company size. A company must commit to its future with innovation and acquisition. For each of these processes the rules for vetting are unique. This is also true for companies that offer a service and don’t have hard products. When you look at the history of retail, it’s understandable considering the changes technology and society has demanded of businesses. [Read More](https://blog.catalpha.com/did-you-know-these-are-multi-brand-companies) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/did-you-know-these-are-multi-brand-companies#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [CPG Products](https://blog.catalpha.com/topic/cpg-products) # [How Branding And Packaging Design Can Make Your Company Successful](https://blog.catalpha.com/how-branding-and-packaging-design-can-make-your-company-successful-1) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/How-Branding-And-Packaging-Design-Can-Make-Your-Company-Successful.jpg) ](https://blog.catalpha.com/how-branding-and-packaging-design-can-make-your-company-successful-1)   In a world of countless products and services vying for consumer attention, it's essential to differentiate your company from the competition. Branding serves as the foundation for creating a unique identity, aligning with your target audience. With it, you can communicate your company's values, mission, and personality through carefully crafted strategies, fostering a deep connection with customers.  [Read More](https://blog.catalpha.com/how-branding-and-packaging-design-can-make-your-company-successful-1) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-branding-and-packaging-design-can-make-your-company-successful-1#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Product Development](https://blog.catalpha.com/topic/product-development), [Luxury Packaging](https://blog.catalpha.com/topic/luxury-packaging) # [Brand Support Services – The Secret To Successful CPG Companies](https://blog.catalpha.com/branding-support-services-the-secret-to-successful-cpg-companies) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Brand-Support-Services-Secret-to-successful-CPG-companies.jpg) ](https://blog.catalpha.com/branding-support-services-the-secret-to-successful-cpg-companies) In today's fast-paced and highly competitive consumer landscape, standing out from the crowd is paramount for any Consumer Packaged Goods ([CPG](https://blog.catalpha.com/successful-cpg-companies-of-2023-nestlé-still-leads-the-way)) company. A compelling and well-defined brand can be the difference between success and obscurity. This is where branding support services come into play – a unique set of services designed to shape, elevate, and amplify a brand's identity in the eyes of its target audience. From brand strategy to logo and package design, website development, and marketing collateral creation, these services contribute to the brand's resonance and influence on consumers. Below, we explore the importance of branding support services for CPG companies and how these services contribute to growth and profitability. [Read More](https://blog.catalpha.com/branding-support-services-the-secret-to-successful-cpg-companies) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/branding-support-services-the-secret-to-successful-cpg-companies#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Business Management](https://blog.catalpha.com/topic/business-management), [CPG Branding](https://blog.catalpha.com/topic/cpg-branding) # [Luxury Packaging Trends To Follow In 2023](https://blog.catalpha.com/luxury-packaging-trends-to-follow-in-2023) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Luxury-Trends-To-Follow-In-2023.jpg) ](https://blog.catalpha.com/luxury-packaging-trends-to-follow-in-2023) The cost of luxury goods is typically higher than that of comparable products, but their superior quality generally makes them a worthwhile investment. However, a luxury product is not only judged by its quality; its packaging is equally important to customers. Consumers seek a luxurious and exclusive experience from start to finish, and luxury packaging boxes are an integral part of their shopping journey. [Read More](https://blog.catalpha.com/luxury-packaging-trends-to-follow-in-2023) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/luxury-packaging-trends-to-follow-in-2023#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Luxury Packaging](https://blog.catalpha.com/topic/luxury-packaging), [Beauty Packaging](https://blog.catalpha.com/topic/beauty-packaging) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/branding/page/2) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. 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