Ever wonder how often you interact with the world's largest Consumer Product Companies in your daily routine?
Brands like Nestlé, Procter & Gamble, and Coca-Cola are more ingrained in our lives than we might realize. These corporate giants have such vast and diverse portfolios that their products are likely in every corner of your home.
From the food you eat, to the way you care for your personal hygiene, to how you clean your home and clothes, these companies have a hand in it all.
Read MoreTopics: Branding, CPG Branding, CPG Products
Every day, the market is bombarded with new products. In this overcrowded landscape of endless commodities, each one of them races for attention in order to reach the hands of the customer, but without effective branding, they are on the road to nowhere.
A logo is just the tip of the iceberg. The mere symbol has a lot of science behind the scenes.
Let’s jump into the ocean of product branding, exploring the elements that convert a commodity into a lifestyle. The rollercoaster journey of the brand story starts here.
Read MoreTopics: Branding, Packaging Design, Brand Loyalty
Nestle, Coca-Cola, and Proctor & Gamble? You probably do, but have you thought about the many brands each own that are not under a universal name and why?
These are all decades old companies and they strategically expanded their product lines over years. And, they all have an on-going commitment of innovation and acquisition to insuring the company’s longevity.
This is important no matter your company size. A company must commit to its future with innovation and acquisition. For each of these processes the rules for vetting are unique.
This is also true for companies that offer a service and don’t have hard products. When you look at the history of retail, it’s understandable considering the changes technology and society has demanded of businesses.
Read MoreTopics: Branding, CPG Products
In a world of countless products and services vying for consumer attention, it's essential to differentiate your company from the competition.
Branding serves as the foundation for creating a unique identity, aligning with your target audience. With it, you can communicate your company's values, mission, and personality through carefully crafted strategies, fostering a deep connection with customers.
Read MoreTopics: Branding, Packaging Design, Product Development, Luxury Packaging
In today's fast-paced and highly competitive consumer landscape, standing out from the crowd is paramount for any Consumer Packaged Goods (CPG) company.
A compelling and well-defined brand can be the difference between success and obscurity. This is where branding support services come into play – a unique set of services designed to shape, elevate, and amplify a brand's identity in the eyes of its target audience.
From brand strategy to logo and package design, website development, and marketing collateral creation, these services contribute to the brand's resonance and influence on consumers.
Below, we explore the importance of branding support services for CPG companies and how these services contribute to growth and profitability.
Read MoreTopics: Branding, Business Management, CPG Branding
The cost of luxury goods is typically higher than that of comparable products, but their superior quality generally makes them a worthwhile investment.
However, a luxury product is not only judged by its quality; its packaging is equally important to customers.
Consumers seek a luxurious and exclusive experience from start to finish, and luxury packaging boxes are an integral part of their shopping journey.
Read MoreTopics: Branding, Packaging Design, Luxury Packaging, Beauty Packaging
A brand is the sum total of all interactions that your customer has with your company.
This means that your brand is not your logo or your jingle or your business card–it’s all of those things and more.
Every interaction, from the service they get on the phone to the colors you use on the website–they all are creating the brand.
So when it comes to packaging, your brand has to convey a message both in quality and design.
In the fast-paced world of business, creating a strong brand presence is crucial for success. One key element in shaping your brand's identity is consistent packaging design.
Consistent branding across all packaging materials can significantly enhance brand recognition, build trust with customers, and amplify your marketing efforts.
In this blog post, we will explore the importance of brand consistency in packaging design and provide real-world examples to illustrate its impact.
Read MoreTopics: Branding, Packaging Design, CPG Branding