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Marketing Insights

What You Can Learn from Coca-Cola’s Marketing Strategy

Posted by Sophie Douglas

Representing one of the most well-known brands in the world, well-loved from the west coast of the US all the way to Japan and Africa, Coca-Cola has not gotten where it is by being idle. 

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Topics: Branding, Marketing, Packaging Design, Business Management, Rebranding, Brand Loyalty, Consumer loyalty

Branding Tips for Boosting Your Sales During the Holidays

Posted by Nick Rojas

Photo by cottonbro studio

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Topics: Social Media, Advertising, Branding, Marketing, Ecommerce, Email Marketing, Retail

Brand Marketing Strategies for 2022 Holidays & Beyond

Posted by Nick Rojas

Photo by Eva Bronzini

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Topics: Online Marketing, Social Media, Branding, Ecommerce, SEO, Rebranding

How To Add An Instagram Feed On Website?

Posted by Elena leoo

If you maintain a lively social media presence across all the platforms, especially those with a strong visual focus like Instagram, Great! But if it doesn't engage your potential clients, what is the point?

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Topics: Social Media, Branding, Content Creation

How to Compete With Private Label Brands

Posted by Karen Kerski

Let’s begin with defining a private label. Typically, it is a retailer’s house brand. Craftsman is a well know Sears brand. Sears is not a manufacturer, so the Craftsman products were other brands cosmetically enhanced to have the brand color and badge of Craftsman. GE appliances and Milwaukee Power Tools are two of the major brands that provided Sears “private labeled” products.

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Topics: Branding, Packaging Design, Package Copywriting, product packaging

6 Compelling Package Branding Design Case Studies

Posted by Michael Garlitz

All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.

A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.

Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Topics: Branding, Marketing, Packaging Design, Design, Product Development, Rebranding, Brand Loyalty, Luxury Packaging, Food Packaging Design, Beauty Packaging, Retail, product packaging

Packaging Design Process - Start to Finish [with Video]

Posted by Michael Garlitz

Follow us as we go step by step through the design and production process for packaging the Combat Comb Pet Product. From our initial structural design and package design concepts through to the final printed package. 

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Topics: Branding, Packaging Design, Design, Package Copywriting, product packaging

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