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Marketing Insights

How To Determine Custom POP Cardboard Display Cost

Posted by Don Keller

Point of purchase (POP) corrugate displays are a great way to boost your product’s visibility in-store, improve brand awareness and increase your sales. Using cardboard stands to display your products, you can ensure that your products are showcased in the best light possible, encouraging more interest in your offerings. Point of purchase cardboard displays are also incredibly versatile and can easily be customized to meet your needs.

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Topics: Branding, Point of Purchase Displays, Retail

Marketing Tips To Help Grow Your Small Business

Posted by Nick Rojas

Forty-three percent of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never recover from their COVID-inspired losses.

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Topics: Social Media, Advertising, Marketing, Business Management, Email Marketing, Retail

Tips to Make Customers Happier With Eco Friendly Shipping Options

Posted by Nick Rojas

Getting our goods from point A to point B once relied entirely on the consumer, with shipping only necessary to get the products from the manufacturer to the store. Today, shipping and shopping work as closely together as beer and pretzels, to service the over 2.14 billion online shoppers, worldwide.

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Topics: Packaging Design, Ecommerce, Package Printing, Retail

Here’s How Low Prices Can Hurt Your Business

Posted by Jake S. Platt

One of the key ingredients of success in the business world is pricing products and services correctly. Pricing what you sell correctly will boost your sales and create a foundation for your enterprise to succeed. When you implement the wrong pricing strategy, you will create huge problems that your enterprise might fail to overcome.

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Topics: Marketing, Business Management, Retail

Tips To Get Your Product Into The Big-Name Stores

Posted by Don Keller

Designing and manufacturing a great product is crucial to your business being a success, however, it’s only half the battle. In order for your business to make significant sales and generate real profit that will allow your company to grow and evolve moving forward, you need to ensure that your product is easily accessible and is put in front of as many eyes as possible. For many retailers, the best way to achieve this is to get your product into the stores of the big-box retailers.

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Topics: Marketing, Packaging Design, Retail

Boost Your Retail Business with These Tips

Posted by Nick Rojas

Running a retail business is hard, regardless of whether your store is online or in-person. The industry continues to change as technology pushes forward and stores stay beholden to customers’ expectations that also change over time.

The past year drastically changed how customers view and interact with retail shopping in everyday life, but there are ways to work with the recent changes rather than fighting against them. The typical landscape of retail businesses might be different from what we knew a few years ago, but that is not necessarily a bad thing, as change can bring new opportunities or avenues that you might have never considered otherwise.

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Topics: Marketing, Ecommerce, Point of Purchase Displays, Retail

Packaging Success - Covid Case Studies

Posted by Don Keller

It’s been a full year since the shutdown of Covid. That was when business as we knew came to a halt - last March 15th! We all had to figure out what to do next with our business.

The following Catalpha clients found a way to turn on the steam this past year. Taking advantage of this ‘opportunity’. Yes, an ‘opportunity’, they looked at this shutdown differently because business WAS different.

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Topics: Branding, Packaging Design, Retail

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