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Marketing Insights

Branding Tips for Boosting Your Sales During the Holidays

Posted by Nick Rojas

Photo by cottonbro studio

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Topics: Social Media, Advertising, Branding, Marketing, Ecommerce, Email Marketing, Retail

Persuasive Point of Purchase Displays POP Your Products - 50 Samples!

Posted by Don Keller

Doing well in retail is something every brand is striving to achieve. Once a customer is in store, how do you capture their attention and sell to them? The answer, my friend, is not 'blowing in the wind', it's found in your point of sale marketing.

Let's dive deeper into the world of POP marketing...

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Topics: Design, Point of Purchase Displays, Retail

6 Compelling Package Branding Design Case Studies

Posted by Michael Garlitz

All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.

A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.

Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Topics: Branding, Marketing, Packaging Design, Design, Product Development, Rebranding, Brand Loyalty, Luxury Packaging, Food Packaging Design, Beauty Packaging, Retail, product packaging

How To Determine Custom POP Cardboard Display Cost

Posted by Don Keller

Point of purchase (POP) corrugate displays are a great way to boost your product’s visibility in-store, improve brand awareness and increase your sales. Using cardboard stands to display your products, you can ensure that your products are showcased in the best light possible, encouraging more interest in your offerings. Point of purchase cardboard displays are also incredibly versatile and can easily be customized to meet your needs.

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Topics: Branding, Point of Purchase Displays, Retail

Marketing Tips To Help Grow Your Small Business

Posted by Nick Rojas

Forty-three percent of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never recover from their COVID-inspired losses.

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Topics: Social Media, Advertising, Marketing, Business Management, Email Marketing, Retail

Tips to Make Customers Happier With Eco Friendly Shipping Options

Posted by Nick Rojas

Getting our goods from point A to point B once relied entirely on the consumer, with shipping only necessary to get the products from the manufacturer to the store. Today, shipping and shopping work as closely together as beer and pretzels, to service the over 2.14 billion online shoppers, worldwide.

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Topics: Packaging Design, Ecommerce, Package Printing, Retail

Here’s How Low Prices Can Hurt Your Business

Posted by Jake S. Platt

One of the key ingredients of success in the business world is pricing products and services correctly. Pricing what you sell correctly will boost your sales and create a foundation for your enterprise to succeed. When you implement the wrong pricing strategy, you will create huge problems that your enterprise might fail to overcome.

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Topics: Marketing, Business Management, Retail

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