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Marketing Insights

Don Keller

Recent Posts

The Importance of a Consistent Brand Across All Channels of Marketing

Posted by Don Keller

With the fast-paced nature of marketing and new brand ideas popping up all the time, it is hard not to get caught up with creating new ways of marketing your brand.

However, it is vitally important that you are consistent with the ways in which you promote your brand with its styles, designs, values and messaging.

Brands can have multiple effects; they can attract customers with their brand personalities as well as keep customers loyal to the business.

 

The businesses that become bored with their brands too quickly and constantly want to create original ideas for keeping up with current trends, usually jeopardize their brand.

Keeping up with current trends is not a bad thing, it can ensure that your brand does not get outdated. However, some companies may sacrifice other important elements of the brand if it is changed too much.

Keeping the brand consistent is especially important, if your brand is constantly changing over different platforms then it can have negative effects.

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Topics: Branding, rebranding

The Importance Of Packaging In E-Commerce During Covid-19

Posted by Don Keller

Throughout the Covid-19 pandemic, many e-commerce businesses have prospered as more people have made the move to buying online. As more online retailers have entered the e-commerce space, however, competition is increasing and you need to ensure that your offerings stand out in a crowded market.

To gain a foothold in the market, you need to make the right impression with your customers from the moment they come into contact with your product, and that starts with the packaging.

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Topics: Packaging Design, Ecommerce, Website Design, package design

Unique Packaging Will Make Your Product Stand Out

Posted by Don Keller

With the fractured way customers interact with brands these days, packaging plays a bigger role now more than ever.  David Edelman of McKinsey & Company says,

"Increasingly, consumers put off a purchase decision until they’re actually in a store—and, as we’ll see, they may be easily dissuaded at that point.

Thus point of purchase—which exploits placement, packaging, availability, pricing, and sales interactions—is an ever more powerful touch point."

Here are ways in which you can ensure success with your packaging

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7 In-Store Strategies To Help You Succeed In Busy Grocery Stores Post Covid-19

Posted by Don Keller

The past few months have hit economies hard all around the world. With non-essential businesses being forced to close down in many countries due to the coronavirus pandemic, it has been difficult for conventional retailers to keep pace with what is going on.

Although eCommerce remains strong, most business owners have the impression that retail stores, including grocery stores, are on the decline.

However, this could not be further from the truth.

In fact, people are spending more at grocery stores now than they were several months ago. For many households, the coronavirus has generated more demand for grocery products.

This has created a surprising, if welcome, opportunity that businesses need to reflect on in the coming weeks and months, namely, standing out in the grocery store environment to secure more business, despite the coronavirus.

Let’s look at how rethinking your in-store strategies and displays for grocery stores that will help your business seize the opportunity presented by the COVID recovery.

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Topics: Packaging Design, Product Development, point of purchase displays, food packaging design

What You Can Do Now To Ensure Your Business Is Set For Success After Covid-19

Posted by Don Keller


Coronavirus is certainly a new challenge that all business owners are facing these days. Social restrictions and regulations are significantly impacting the bottom lines of many businesses, and many owners are even facing the prospect of permanent closures brought on by the impacts of the virus. However, while the economic damage caused by COVID-19 is certainly something that needs to be considered, prioritized, and tackled, it is likely the case that your business was facing some wicked problems before the virus hit.

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Topics: Marketing, Website Design, SEO, content

Effective Branding And Product Packaging Tips For Pandemic-Related Products

Posted by Don Keller

With so much being written and published about the impacts of coronavirus and the threats it poses for your business, it might feel like the post-pandemic future is something that will never arrive. Nevertheless, as a business owner, it is important to start thinking about how to adjust your business practices and processes to thrive in the emerging “new normal.” While product packaging has received some attention related to considerations about transmitting COVID-19, it is important to think beyond the health implications of packaging pandemic-related products.

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Topics: Branding, packaging

Medical Marijuana and CBD Packaging: 5 Things To Enhance Your Branding

Posted by Don Keller

Branding and packaging for medical marijuana and CBD products need to be a priority for anyone involved in this growing industry. As one of the more exotic commodities on the market today, the number of businesses involved in selling medical marijuana and CBD is increasing all the time. In this increasingly competitive marketplace, it is important not to get lost in the smoke and haze. Applying classic business and marketing principles to selling and marketing the product is essential to run a viable business and to build a reputable brand.

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Topics: Branding, packaging

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