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Marketing Insights

Don Keller

Recent Posts

Packaging Success - Covid Case Studies

Posted by Don Keller

It’s been a full year since the shutdown of Covid. That was when business as we knew came to a halt - last March 15th! We all had to figure out what to do next with our business.

The following Catalpha clients found a way to turn on the steam this past year. Taking advantage of this ‘opportunity’. Yes, an ‘opportunity’, they looked at this shutdown differently because business WAS different.

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Topics: package design

The Importance Of Eco-Friendly Packaging For Your Product

Posted by Don Keller

Choosing the right materials for your product packaging can have a major impact on the success of your product in the marketplace.

While the packaging design you create is crucial in increasing brand awareness, protecting your product, presenting your offerings, and communicating with your customer, it also essential in putting forward the right image of your company.

Choosing recyclable materials to package your products is becoming increasingly important as more and more consumers are taking note of a brand’s commitment to sustainable and environmentally friendly business practices. 

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Topics: Packaging Design

The Best Printing For Packaging – Pros And Cons Of 5 Printing Methods

Posted by Don Keller

When it comes to your product packaging, you need to ensure that you create a design that makes your product stand out from the competition.

With the right packaging design, you can

• Improve the customer experience,

• Boost your branding,

• Add value to your products, and...

• Ultimately, increase sales! 

There are no set rules when it comes to printing for packaging.

However, there is a range of different printing methods, each of which has different strengths and weaknesses, that you should be aware of.

Using the correct printing for packaging is important and your best option will depend on several different factors.

With a better understanding of these variations, you will be able to make the best choice for your unique needs. 

So, let’s take a look at the top printing for packaging methods and explore their pros and cons:

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Topics: package design, package printing

Rigid Boxes Manufacturer - An Overview Of Luxury Packaging

Posted by Don Keller

Choosing the right style of packaging for your product is important in how it is perceived.

If you are selling a luxury product or you want to give your product a feeling of luxury and elegance, rigid boxes are a great choice.

This style of packaging is surprisingly versatile and an experienced rigid boxes manufacturer can help to elevate your product to new heights with a unique design. 

Rigid boxes are also the perfect solution for sales kits that are used time and time again. Rigid box packaging is typically four times thicker than regular folding carton options, making it much more robust and durable.

With a little creative flair from a rigid boxes manufacturer, you can create a sales kit for your product that will impress potential customers and help you to increase sales. 

So, let’s take a look at how you can design the perfect packaging for your product with the help of a reputable, professional rigid boxes manufacturer!:

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Topics: package design, luxury packaging, package printing

Love The Customers You Have Before You Focus On The Ones You Don’t

Posted by Don Keller

When sales of your product start dwindling, your first thought might be to find a way to reach out to a newer, different audience. This is especially true of larger, established brands that in the past have seen strong sales within a loyal consumer base. It may appear by connecting with a whole new base may provide the seed for a future turnaround.

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Topics: Branding, brand loyalty

CBD Branding: How To Enhance It With Packaging Design

Posted by Don Keller

CBD products have become increasingly popular and the marketplace is becoming more competitive as more companies enter the space. In 2019, the U.S Department of Agriculture started accepting hemp production plans with more than 17 different states and tribes across the country having their plans approved. With even more state and tribal plans in progress, the market is set to become even more saturated in the near future.

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Topics: Packaging Design, rebranding, package design

Hills Science Diet Package Redesign - A Success?

Posted by Don Keller

Packaging design is critical for business owners to ensure that their product stands out on the shelf.

However, determining just how valuable design is can be difficult. The team at the Dieline Packaging Blog and Designalytics, a company that provides design analytics to consumer brands,  introduced the Designalytics Effectiveness Award at the annual Dieline Awards to answer this question and to emphasizes the role of packaging design in business growth and expansion.

PACKAGING-REDESIGN-HILLS-SCIENCE-DIET2The 2020 Grand Prize Award for Designalytics Effectiveness was awarded to the Hill’s Science Diet packaging redesign.

This sleek, attractive redesign allowed  Hill's to increase their sales significantly and generate more revenue.

The clean, modern design was a worthy winner of this year’s Designalytics Effectiveness Award and we would like to extend our congratulations to Hill’s and their design team on what they have achieved with this great redesign.

Let’s take a closer look at just a few reasons that this packaging redesign is a winner:

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Topics: rebranding, package design

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