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Marketing Insights

Don Keller

Recent Posts

Stand Up Pouches [The Perfect Package for Your Product]

Posted by Don Keller

Making sure that your product looks great, sells well and stands out from the crowd on the supermarket shelves is crucial in today’s competitive market.

Different types of packaging will work better for particular product types and packaging designs. However, one option that is taking the packaging world by storm due to its incredible versatility is the Flexible Stand Up Pouch.

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Topics: Packaging Design

4 Successful Packaging Redesign Stories

Posted by Don Keller

The reasons to redesign your package are varied but they usually boil down to one thing - lack of sales.  Whether its an old design that no longer stands out, or your product has ‘outgrown’ its original design because of new features or new competition has entered the market.  Redesigning offers you the opportunity to rethink your packaging, bring it up to speed and kickstart product sales.

Of course, that is IF you do it right. Below are 4 packaging redesigns projects.  With detailed reasons of why they were undertaken and what insights were used to direct design.  Take a look - perhaps there are similarities with your packaging.

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Topics: Packaging Design

Custom Sales Kits: WOW Your Customers and Increase Your Sales

Posted by Don Keller

Every savvy business owner knows you have to stand out to succeed. Customized sales or marketing kits can do just that when launching new products or selling premium price products.

Sales kits are an excellent means of putting the uniqueness of your brand and company on display while showing the recipient that they are important.

But we all know it’s a big investment and the kits need to have specific results… drive sales. Basically these are direct response tools and are only successful if they get a response, a sale, or create enough interest to make the customer pick up the phone.

Custom sales kits are essentially a condensed representation of what your business and products are all about – a kind of portfolio of your business’ products and services.

Services provided by custom sales kit designers and manufacturers can assist you in telling the narrative of your brand precisely and uniquely to get the biggest impression.

Attractively designed sales kits increase your brand and product visibility by giving customers a tactile, sensory experience, involving them in the discovery of your message.

Presentation kits are great for both impressing new customers and functioning as a stand-alone product display tool for retail settings.

Let’s look at these custom sales kits a little more closely to see how they can benefit your business, regardless of your niche or industry, and how to go about using them effectively.

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Topics: Packaging Design

Fantastic Packaging Designs from Catalpha [video]

Posted by Don Keller

I hope your year ahead will be as busy as our 2018. What have we been up to you ask? Well I'd like to tell you but showing you will be a lot easier.

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Topics: Packaging Design

5 Critical Tactics Every B2B Website Redesign Project Should Incorporate

Posted by Don Keller

While we are still in the midst of the winter season, it is not too early to think about doing some spring-marketing-cleaning. For business owners, now is the perfect opportunity to evaluate where you are right now and where you would like to be in the near future.

One of the obvious places to start is with your company’s online presence and ways to improve your current online reach.

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Topics: Website Design

The Role of Packaging Design in an E-Commerce World

Posted by Don Keller

In the world of digital marketing and online purchases, the importance of packaging design and aesthetics is sometimes overlooked.

The quality of the product you are selling is always important, although how it is packaged continues to play a huge role in attracting and retaining business.

While the retail experience has drastically changed in the e-commerce landscape, it is still vital to consider the overall design of your packaging design, headed for both online and brick-and-mortar distributors.

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Topics: Ecommerce, package design

8 Actionable Tips To Successfully Prepare Your Product Packaging For The U.S. Market

Posted by Don Keller

Launching your product in the States can be a daunting task.

While the market is competitive, with the right approach and a marketing strategy tailored specifically to the US mindset, there’s no reason your move to the American market can’t be a huge success. 

To make waves in the US market with your product, the packaging design you choose will be critical not just to the launch of your product but to its future success too.

Product packaging is a formidable force to ensure your product makes a place for itself on the American mall shelves and even more so, in the American home.

Check out these 8 practical tips to help you to plan and produce the best packaging design so that your product flies off the shelves in the US market. 

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Topics: Packaging Design

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