The broad category of products that most of us use daily is Consumer Packaged Goods or CPGs. We get them from retail stores or shop for them online and bring them into our homes and businesses.
Typically, these items don't sit around unopened for very long. We use one or more of them every day.
Chances are we'll run out of them at least once a week, and on the next shopping trip, we'll replenish our supply.
These individually packaged units fall into many classifications but share many key characteristics.
In this primer, we'll cover all things CPG and give examples of how creative and consistent branding support makes these packaged goods popular with consumers and profitable for companies.Read More