<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1606142696294891&amp;ev=PageView&amp;noscript=1">
Marketing Insights

Don Keller

Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
Find me on:

Recent Posts

How Short Run Box Printing Can Save You Time, Money, and Hassle

Posted by Don Keller

In the world of packaging, with the market constantly changing, companies need to stay flexible and adapt quickly, This is where short run corrugate package printing comes in – a powerful solution that offers flexibility, customization, and cost savings. 

Let's explore what short run box printing is and how it can benefit your company in several key areas, including product testing, cost savings, inventory management, customer experience, all while maintaining a quality package printing.

Read More

Topics: Food Packaging Design, Package Printing, Retail, product packaging

Bigfoot Store Displays: The Legendary Phenomenon You Can’t Ignore!

Posted by Don Keller

In a world teeming with enigmas. From the Florida to Alaska. Few tales capture human fascination as deeply as the legend of Bigfoot. Whether one embraces the being or not is irrelevant; what remains undeniable is Bigfoot's renowned image of strength and elusiveness that simply cannot be overlooked.

Now picture infusing that aura of intrigue in your store exhibits. Presenting Bigfoot Store Displays by Catalpha – these point of sale corrugated displays are designed to be durable, like their namesake and make an impact that's hard to miss for anyone who sees them. 

Read More

Topics: Point of Purchase Displays, Corrugate Displays

Package Redesigns That Win on Retail Shelves

Posted by Don Keller

Product containers are more than just protective shells used for transportation and storage. They’re powerful tools for attracting attention from shoppers who face crowded displays.

Compelling box and wrapping concepts can convey your brand’s identity while standing out on crammed racks in checkout counters and vast wholesale warehouse aisles.

To maintain and expand market presence, it’s vital to invest in continuous parcel innovation. Continue reading as we examine successful modifications that crushed performance benchmarks.

Read More

Topics: Packaging Design, Product Development, Retail

Everything Owned by Nestlé, Procter & Gamble, and Coca-Cola - 3 Global CPG Giants

Posted by Don Keller

Ever wonder how often you interact with the world's largest Consumer Product Companies in your daily routine?

Brands like Nestlé, Procter & Gamble, and Coca-Cola are more ingrained in our lives than we might realize. These corporate giants have such vast and diverse portfolios that their products are likely in every corner of your home.

From the food you eat, to the way you care for your personal hygiene, to how you clean your home and clothes, these companies have a hand in it all.

Read More

Topics: Branding, CPG Branding, CPG Products

10 Things That Can Affect Your Packaging Design Cost

Posted by Don Keller

Product presentation is your brand's silent ambassador, visually conveying your values and quality commitment as consumers review their choices on store shelves or receive their shipments from e-commerce sites.

It also serves as a defense tool, safeguarding the contents for its journey through the supply chain. Attaining the perfect container for your items involves several variables, each impacting the overall packaging design cost.

Continue reading as we examine ten common elements influencing the price tag for your physical product's outer protection design.

Read More

Topics: Packaging Design, Design, Package Printing, CBD Product Packaging

10 Benefits Of Using A Product Packaging Manufacturer

Posted by Don Keller

An often overlooked yet essential partner to many companies is their product packaging manufacturer. These specialists allow you to safely transport and present your wares to consumers in the wholesale and retail environment.

Unless you possess considerable background knowledge of the different types of raw materials and printing technologies associated with the industry, you’ll need their specialized capabilities to design and build containers unique to your brand.

Continue reading to learn about several key benefits you’ll enjoy when you let the experts create a customized and well-executed package solution for your physical products.

Read More

Topics: Luxury Packaging, Food Packaging Design, CBD Product Packaging

Successful CPG Companies of 2023 - Nestlé Still Leads The Way

Posted by Don Keller

The broad category of products that most of us use daily is Consumer Packaged Goods or CPGs. We get them from retail stores or shop for them online and bring them into our homes and businesses.

Typically, these items don't sit around unopened for very long. We use one or more of them every day.

Chances are we'll run out of them at least once a week, and on the next shopping trip, we'll replenish our supply.

 

These individually packaged units fall into many classifications but share many key characteristics.

In this primer, we'll cover all things CPG and give examples of how creative and consistent branding support makes these packaged goods popular with consumers and profitable for companies.

Read More

Topics: Packaging Design, Product Development, Retail, CPG Branding, CPG Products

Comments

Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project.