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Marketing Insights

Don Keller

Recent Posts

How To Assemble Different Types Of POP Floor Displays (Video)

Posted by Don Keller


I'm going to show you three different custom floor displays that we've created and how to assemble them.

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Topics: Branding, point of purchase displays, digital printing, litho laminate printing

Building Strong Brands For Snack Food Products

Posted by Don Keller

Here are two Snack Food products that needed a unifying brand look to help them cross over to retail ready products.  We were brought on to create that look across packaging, point of purchase, website and even tradeshow display.

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Topics: food packaging design

Corrugate Package Printing—Litho Laminate vs Digital Printing [Video] Which Is Best For You?

Posted by Don Keller

We're often asked what is the best way to print my package. The answer depends on your needs. Are you developing a prototype or, are you ready to produce high quantities of your product?

In this article we cover the different types of printing as well as the best option for your specific needs.

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Topics: package design, packaging, package printing

Stand Up Pouches [The Perfect Package for Your Product]

Posted by Don Keller

Making sure that your product looks great, sells well and stands out from the crowd on the supermarket shelves is crucial in today’s competitive market.

Different types of packaging will work better for particular product types and packaging designs. However, one option that is taking the packaging world by storm due to its incredible versatility is the Flexible Stand Up Pouch.

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Topics: Packaging Design

4 Successful Packaging Redesign Stories

Posted by Don Keller

The reasons to redesign your package are varied but they usually boil down to one thing - lack of sales.  Whether its an old design that no longer stands out, or your product has ‘outgrown’ its original design because of new features or new competition has entered the market.  Redesigning offers you the opportunity to rethink your packaging, bring it up to speed and kickstart product sales.

Of course, that is IF you do it right. Below are 4 packaging redesigns projects.  With detailed reasons of why they were undertaken and what insights were used to direct design.  Take a look - perhaps there are similarities with your packaging.

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Topics: Packaging Design

Custom Sales Kits: WOW Your Customers and Increase Your Sales

Posted by Don Keller

Every savvy business owner knows you have to stand out to succeed. Customized sales or marketing kits can do just that when launching new products or selling premium price products.

Sales kits are an excellent means of putting the uniqueness of your brand and company on display while showing the recipient that they are important.

But we all know it’s a big investment and the kits need to have specific results… drive sales. Basically these are direct response tools and are only successful if they get a response, a sale, or create enough interest to make the customer pick up the phone.

Custom sales kits are essentially a condensed representation of what your business and products are all about – a kind of portfolio of your business’ products and services.

Services provided by custom sales kit designers and manufacturers can assist you in telling the narrative of your brand precisely and uniquely to get the biggest impression.

Attractively designed sales kits increase your brand and product visibility by giving customers a tactile, sensory experience, involving them in the discovery of your message.

Presentation kits are great for both impressing new customers and functioning as a stand-alone product display tool for retail settings.

Let’s look at these custom sales kits a little more closely to see how they can benefit your business, regardless of your niche or industry, and how to go about using them effectively.

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Topics: Packaging Design

Fantastic Packaging Designs from Catalpha [video]

Posted by Don Keller

I hope your year ahead will be as busy as our 2018. What have we been up to you ask? Well I'd like to tell you but showing you will be a lot easier.

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Topics: Packaging Design

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