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Marketing Insights

Don Keller

Recent Posts

What To Expect From Working With A Point Of Purchase Display Company

Posted by Don Keller

One of the biggest issues that businesses face is standing out from the competition.

What often gets neglected in strategy sessions involving this problem is the importance of standing out in the store. And this is where a point of purchase display company can help.

While many consumers enter a store knowing the type of product they are looking for, though they often do not have a definitive brand in mind.

This means you have the opportunity to capture these customers and secure more sales.

Point of purchase displays are a powerful means of catching the eye of your customers and securing a larger proportion of market share in your industry.

Building the right point of purchase display and determining where the best location to place it takes some forethought. Finding the right point of purchase display company to work with will make your efforts easier and more successful.

To get started, it is best to explore precisely how a point of purchase display company will help you enhance your in-store marketing.

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Topics: point of purchase displays

Four Branding Resolutions In 2020 Every Business Owner Should Consider

Posted by Don Keller

The New Year is all about planning and making changes for the better. Most people know this on a personal level, but it is just as relevant and important for those who run a business. As we shift into 2020, there are many things that business owners can benefit from considering during this time.

In particular, this time of year is a good chance to re-evaluate the branding of your business. Conduct a bit of an audit on some of the things that you may have neglected to consider throughout last year and make some resolutions to improve these things in the coming months.

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Topics: Branding

How To Succeed With CBD In-Store Marketing Using Point Of Purchase Displays

Posted by Don Keller

Develop an effective POP in-store display strategy for you retail product

Whether you are marketing cannabidiol-heavy cannabis strains and products to medical patients, women, baby boomers or weekend warriors, there are ways to boost CBD sales in an evolving, competitive market. Among other things, the goals of your business are to build confidence in CBD brands, market to targeted consumers and upsell your products. It is essential to know how to take these higher-level goals and work towards them through simple and actionable steps.

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Topics: point of purchase displays

Successful Young Candy Entrepreneur Shares His Sweet Success Secrets

Posted by Don Keller

The following is a recent interview I had with the owner of Dave's Sweet Tooth Toffee - Andrew Chmielewski.  Andrew has taken his home toffee recipe to a national level with his product which is now in many stores nationwide including Krogers, Sam’s and many others.  I spent a few minutes with Andrew recently as he gave me the '411' of his success…

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Topics: food packaging design

How To Assemble Different Types Of POP Floor Displays (Video)

Posted by Don Keller


I'm going to show you three different custom floor displays that we've created and how to assemble them.

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Topics: Branding, point of purchase displays, digital printing, litho laminate printing

Building Strong Brands For Snack Food Products

Posted by Don Keller

Here are two Snack Food products that needed a unifying brand look to help them cross over to retail ready products.  We were brought on to create that look across packaging, point of purchase, website and even tradeshow display.

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Topics: food packaging design

Corrugate Package Printing—Litho Laminate vs Digital Printing [Video] Which Is Best For You?

Posted by Don Keller

We're often asked what is the best way to print my package. The answer depends on your needs. Are you developing a prototype or, are you ready to produce high quantities of your product?

In this article we cover the different types of printing as well as the best option for your specific needs.

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Topics: package design, packaging, package printing

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