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Marketing Insights

Don Keller

Recent Posts

7 In-Store Strategies To Help You Succeed In Busy Grocery Stores Post Covid-19

Posted by Don Keller

The past few months have hit economies hard all around the world. With non-essential businesses being forced to close down in many countries due to the coronavirus pandemic, it has been difficult for conventional retailers to keep pace with what is going on.

Although eCommerce remains strong, most business owners have the impression that retail stores, including grocery stores, are on the decline.

However, this could not be further from the truth.

In fact, people are spending more at grocery stores now than they were several months ago. For many households, the coronavirus has generated more demand for grocery products.

This has created a surprising, if welcome, opportunity that businesses need to reflect on in the coming weeks and months, namely, standing out in the grocery store environment to secure more business, despite the coronavirus.

Let’s look at how rethinking your in-store strategies and displays for grocery stores that will help your business seize the opportunity presented by the COVID recovery.

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Topics: Packaging Design, Product Development, point of purchase displays, food packaging design

What You Can Do Now To Ensure Your Business Is Set For Success After Covid-19

Posted by Don Keller


Coronavirus is certainly a new challenge that all business owners are facing these days. Social restrictions and regulations are significantly impacting the bottom lines of many businesses, and many owners are even facing the prospect of permanent closures brought on by the impacts of the virus. However, while the economic damage caused by COVID-19 is certainly something that needs to be considered, prioritized, and tackled, it is likely the case that your business was facing some wicked problems before the virus hit.

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Topics: Marketing, Website Design, SEO, content

Effective Branding And Product Packaging Tips For Pandemic-Related Products

Posted by Don Keller

With so much being written and published about the impacts of coronavirus and the threats it poses for your business, it might feel like the post-pandemic future is something that will never arrive. Nevertheless, as a business owner, it is important to start thinking about how to adjust your business practices and processes to thrive in the emerging “new normal.” While product packaging has received some attention related to considerations about transmitting COVID-19, it is important to think beyond the health implications of packaging pandemic-related products.

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Topics: Branding, packaging

Medical Marijuana and CBD Packaging: 5 Things To Enhance Your Branding

Posted by Don Keller

Branding and packaging for medical marijuana and CBD products need to be a priority for anyone involved in this growing industry. As one of the more exotic commodities on the market today, the number of businesses involved in selling medical marijuana and CBD is increasing all the time. In this increasingly competitive marketplace, it is important not to get lost in the smoke and haze. Applying classic business and marketing principles to selling and marketing the product is essential to run a viable business and to build a reputable brand.

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Topics: Branding, packaging

What To Expect From Working With A Point Of Purchase Display Company

Posted by Don Keller

One of the biggest issues that businesses face is standing out from the competition.

What often gets neglected in strategy sessions involving this problem is the importance of standing out in the store. And this is where a point of purchase display company can help.

While many consumers enter a store knowing the type of product they are looking for, though they often do not have a definitive brand in mind.

This means you have the opportunity to capture these customers and secure more sales.

Point of purchase displays are a powerful means of catching the eye of your customers and securing a larger proportion of market share in your industry.

Building the right point of purchase display and determining where the best location to place it takes some forethought. Finding the right point of purchase display company to work with will make your efforts easier and more successful.

To get started, it is best to explore precisely how a point of purchase display company will help you enhance your in-store marketing.

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Topics: point of purchase displays

Four Branding Resolutions In 2020 Every Business Owner Should Consider

Posted by Don Keller

The New Year is all about planning and making changes for the better. Most people know this on a personal level, but it is just as relevant and important for those who run a business. As we shift into 2020, there are many things that business owners can benefit from considering during this time.

In particular, this time of year is a good chance to re-evaluate the branding of your business. Conduct a bit of an audit on some of the things that you may have neglected to consider throughout last year and make some resolutions to improve these things in the coming months.

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Topics: Branding

How To Succeed With CBD In-Store Marketing Using Point Of Purchase Displays

Posted by Don Keller

Develop an effective POP in-store display strategy for you retail product

Whether you are marketing cannabidiol-heavy cannabis strains and products to medical patients, women, baby boomers or weekend warriors, there are ways to boost CBD sales in an evolving, competitive market. Among other things, the goals of your business are to build confidence in CBD brands, market to targeted consumers and upsell your products. It is essential to know how to take these higher-level goals and work towards them through simple and actionable steps.

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Topics: point of purchase displays

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