The world we live in is a battlefield on which companies compete for our attention and business. They attract us with bright colors, beautiful words, and even by pulling the heartstrings.

One technique that changed marketing forever was the popularization of creating brand mascots. The products we buy and the food we consume have become inseparable from the mascots that represent them. 

Millions, correction, billions of dollars are spent on marketing and advertising every year. Companies have entire departments dedicated to writing slogans and jingles, writing ads, and designing logos and mascots.

Their strategies have paid off. The public has come to love countless products and the mascots on the box. The list of iconic mascots that have stood the test of time stand as a testament to the success of marketing departments through history.   

Read on to discover 15 Brand Mascots that have shaped the consumer market and influenced our purchases.

Updated October 2024

Effective, stand-out packaging doesn’t happen with the snap of a finger. Nor is it a single, one sided road that gets you there. Over 30 years of experience has proven to us that there is a sequential discovery and design process that not only works, but makes the whole start to finish process of creating a dynamic package process easier and more economical. It also involves you as our customer in a way that helps you understand and deep think your packaging goals and outcomes.

Creating a new product is an investment and its packaging should be considered as a valuable part of that equation. History has proven that a great product can fail because of poor packaging. Failure to take into consideration your target audience and/or researching your competition and demographics can lead to poor sales and market failure.

An effective package design is ultimately more than just design alone - it is a combination of making sure all the components, from package structure, design, copy, imagery and shopability are all in sync to resonate with your core audience, as well as drive other consumers to your brand.

In the world of packaging, with the market constantly changing, companies need to stay flexible and adapt quickly, This is where short run corrugate package printing comes in – a powerful solution that offers flexibility, customization, and cost savings. 

Let's explore what short run box printing is and how it can benefit your company in several key areas, including product testing, cost savings, inventory management, customer experience, all while maintaining a quality package printing.

In a world teeming with enigmas. From the Florida to Alaska. Few tales capture human fascination as deeply as the legend of Bigfoot. Whether one embraces the being or not is irrelevant; what remains undeniable is Bigfoot's renowned image of strength and elusiveness that simply cannot be overlooked.

Now picture infusing that aura of intrigue in your store exhibits. Presenting Bigfoot Store Displays by Catalpha – these point of sale corrugated displays are designed to be durable, like their namesake and make an impact that's hard to miss for anyone who sees them. 

Product containers are more than just protective shells used for transportation and storage. They’re powerful tools for attracting attention from shoppers who face crowded displays.

Compelling box and wrapping concepts can convey your brand’s identity while standing out on crammed racks in checkout counters and vast wholesale warehouse aisles.

To maintain and expand market presence, it’s vital to invest in continuous parcel innovation. Continue reading as we examine successful modifications that crushed performance benchmarks.

Ever wonder how often you interact with the world's largest Consumer Product Companies in your daily routine?

Brands like Nestlé, Procter & Gamble, and Coca-Cola are more ingrained in our lives than we might realize. These corporate giants have such vast and diverse portfolios that their products are likely in every corner of your home.

From the food you eat, to the way you care for your personal hygiene, to how you clean your home and clothes, these companies have a hand in it all.

Product presentation is your brand's silent ambassador, visually conveying your values and quality commitment as consumers review their choices on store shelves or receive their shipments from e-commerce sites.

It also serves as a defense tool, safeguarding the contents for its journey through the supply chain. Attaining the perfect container for your items involves several variables, each impacting the overall packaging design cost.

Continue reading as we examine ten common elements influencing the price tag for your physical product's outer protection design.