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Marketing Insights

Don Keller

Recent Posts

How To Determine Custom POP Cardboard Display Cost

Posted by Don Keller

Point of purchase (POP) corrugate displays are a great way to boost your product’s visibility in-store, improve brand awareness and increase your sales. Using cardboard stands to display your products, you can ensure that your products are showcased in the best light possible, encouraging more interest in your offerings. Point of purchase cardboard displays are also incredibly versatile and can easily be customized to meet your needs.

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Topics: Branding, Point of Purchase Displays, Retail

Ecommerce Website Planning And Building - The Basics You Need To Know

Posted by Don Keller

Our Approach To Creating An Ecommerce Website

As you can imagine, ecommerce sales have really skyrocketed, and everybody wants to be online to sell their products. So today, I've got my web genius here, Charlie Miller. And Charlie is going to tell us the software we use, and how we go about building an ecommerce website. Because if you haven't created an ecommerce site before, there's always a lot of questions on what's the best way to go about it? What should I use? Where should I host it. Let's get started!....

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Topics: Ecommerce, Website Design

Everything You Need To Know About The Cost of Short Run POP Displays

Posted by Don Keller

Hi, I'm Don Keller of Catalpa Packaging and Display. Most of our customers have a product, or they're in charge of marketing that product. And one way to market your product and get it in front of your customers is with a store display. Either a countertop, an aisle display, or floor display.

Today, I'm going to talk about our most commonly asked questions about our digitally printed, point of purchase displays. So the first question I'm asked is, How much is this going to cost? That's everybody's first question.

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Topics: Point of Purchase Displays

Tips To Get Your Product Into The Big-Name Stores

Posted by Don Keller

Designing and manufacturing a great product is crucial to your business being a success, however, it’s only half the battle. In order for your business to make significant sales and generate real profit that will allow your company to grow and evolve moving forward, you need to ensure that your product is easily accessible and is put in front of as many eyes as possible. For many retailers, the best way to achieve this is to get your product into the stores of the big-box retailers.

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Topics: Marketing, Packaging Design, Retail

Packaging Success - Covid Case Studies

Posted by Don Keller

It’s been a full year since the shutdown of Covid. That was when business as we knew came to a halt - last March 15th! We all had to figure out what to do next with our business.

The following Catalpha clients found a way to turn on the steam this past year. Taking advantage of this ‘opportunity’. Yes, an ‘opportunity’, they looked at this shutdown differently because business WAS different.

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Topics: Branding, Packaging Design, Retail

The Importance Of Eco-Friendly Packaging For Your Product

Posted by Don Keller

Choosing the right materials for your product packaging can have a major impact on the success of your product in the marketplace.

While the packaging design you create is crucial in increasing brand awareness, protecting your product, presenting your offerings, and communicating with your customer, it also essential in putting forward the right image of your company.

Choosing recyclable materials to package your products is becoming increasingly important as more and more consumers are taking note of a brand’s commitment to sustainable and environmentally friendly business practices. 

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Topics: Packaging Design

The Best Printing For Packaging – Pros And Cons Of 5 Printing Methods

Posted by Don Keller

When it comes to your product packaging, you need to ensure that you create a design that makes your product stand out from the competition.

With the right packaging design, you can

• Improve the customer experience,

• Boost your branding,

• Add value to your products, and...

• Ultimately, increase sales! 

There are no set rules when it comes to printing for packaging.

However, there is a range of different printing methods, each of which has different strengths and weaknesses, that you should be aware of.

Using the correct printing for packaging is important and your best option will depend on several different factors.

With a better understanding of these variations, you will be able to make the best choice for your unique needs. 

So, let’s take a look at the top printing for packaging methods and explore their pros and cons:

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Topics: Packaging Design, Package Printing

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