--- title: Marketing Insights Blog - Informative posts to help grow your business! | Package Copywriting description: Package Copywriting | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [The Psychology of Packaging: What Consumers Respond To](https://blog.catalpha.com/the-psychology-of-packaging-what-consumers-respond-to) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Packaging-psychology-head%202.jpg) ](https://blog.catalpha.com/the-psychology-of-packaging-what-consumers-respond-to) Retail consumer buying behavior is a complex topic that has been studied extensively and likely will continue to be the focus of industry and academic surveys for some time to come. As existing markets mature and new ones come online, competition intensifies as companies naturally seek as many advantages as possible. One area companies focus on is their product packaging, in both retail outlets and e-commerce outlets. Product packaging serves many roles besides its core purpose of housing and protecting the product. Once the product is manufactured, it may be shipped to a warehouse where it may sit for days or weeks before final delivery to retail store shelves and your packaging provides protection at this stage of the journey. Once placed on the shelves, the packaging's other potential strengths come into play. The hours of work dedicated to designing a package that piques consumers' interest are tested here and can have a major impact on the overall success of the product in question. •  How will customers judge the packaging? •  Will they impulse buy? •  Do they immediately recognize the brand from the colors and logos on display? These questions are the keys to the psychology behind modern product packaging. *Continue reading to learn how the packaging you choose for your products affects consumers' buying habits.* [Read More](https://blog.catalpha.com/the-psychology-of-packaging-what-consumers-respond-to) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/the-psychology-of-packaging-what-consumers-respond-to#comments-listing) Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Rebranding](https://blog.catalpha.com/topic/rebranding), [Luxury Packaging](https://blog.catalpha.com/topic/luxury-packaging), [Package Copywriting](https://blog.catalpha.com/topic/package-copywriting), [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design), [Package Printing](https://blog.catalpha.com/topic/package-printing) # [How to Compete With Private Label Brands](https://blog.catalpha.com/how-to-compete-with-private-label-brands) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Grocery store aisle with private label house brand products.](https://blog.catalpha.com/hubfs/how-to-compete-with-private-label-brands.jpg) ](https://blog.catalpha.com/how-to-compete-with-private-label-brands) Let’s begin with defining a private label. Typically, it is a retailer’s house brand. Craftsman is a well know Sears brand. Sears is not a manufacturer, so the Craftsman products were other brands cosmetically enhanced to have the brand color and badge of Craftsman. GE appliances and Milwaukee Power Tools are two of the major brands that provided Sears “private labeled” products. [Read More](https://blog.catalpha.com/how-to-compete-with-private-label-brands) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-compete-with-private-label-brands#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Package Copywriting](https://blog.catalpha.com/topic/package-copywriting), [product packaging](https://blog.catalpha.com/topic/product-packaging) # [Packaging Design Process - Start to Finish [with Video]](https://blog.catalpha.com/getting-a-unique-new-to-market-pet-product-into-shelf-ready-packaging-for-major-retailers) Posted by [Michael Garlitz](https://blog.catalpha.com/author/michael-garlitz) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Pet-Product_Packaging-Design_Video_thumbnail-1.jpg) ](https://blog.catalpha.com/getting-a-unique-new-to-market-pet-product-into-shelf-ready-packaging-for-major-retailers) Follow us as we go step by step through the design and production process for packaging the [Combat Comb Pet Product](https://www.combatcomb.com/). From our initial structural design and package design concepts through to the final printed package.  [Read More](https://blog.catalpha.com/getting-a-unique-new-to-market-pet-product-into-shelf-ready-packaging-for-major-retailers) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/getting-a-unique-new-to-market-pet-product-into-shelf-ready-packaging-for-major-retailers#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design), [Package Copywriting](https://blog.catalpha.com/topic/package-copywriting), [product packaging](https://blog.catalpha.com/topic/product-packaging) # [How to Write an e-Commerce Product Description?](https://blog.catalpha.com/how-to-write-an-e-commerce-product-description) Posted by [Daniela McVicker](https://blog.catalpha.com/author/daniela-mcvicker) - [Tweet](https://twitter.com/share) [![Feature image for blog article about ecommerce with a woman working on a laptop](https://blog.catalpha.com/hubfs/how-to-write-an-ecommerce-product-description.jpg) ](https://blog.catalpha.com/how-to-write-an-e-commerce-product-description) When you're running e-commerce, you need to think about every step your customer makes on their journey with your brand. It's a long road ahead, from seeing your social media post and visiting your website to clicking "add to cart". That's why you have to do everything that's in your power to make sure your customer make the right decision. And, writing killer product descriptions is one of the necessities. [Read More](https://blog.catalpha.com/how-to-write-an-e-commerce-product-description) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-write-an-e-commerce-product-description#comments-listing) Topics: [Ecommerce](https://blog.catalpha.com/topic/ecommerce), [Package Copywriting](https://blog.catalpha.com/topic/package-copywriting) # [How to Write a Perfect Product Description That Actually Converts Into Sales](https://blog.catalpha.com/how-to-write-a-perfect-product-description-that-actually-converts-into-sales) Posted by [Kristin Savage, guest author](https://blog.catalpha.com/author/kristin-savage-guest-author) - [Tweet](https://twitter.com/share) [![online shopping-tablet](https://blog.catalpha.com/hubfs/online%20shopping-tablet.jpg) ](https://blog.catalpha.com/how-to-write-a-perfect-product-description-that-actually-converts-into-sales) E-commerce storefronts and online shops often struggle to find an audience. With so many outlets and potential purchase points available, customers often choose [only one out of several](https://blog.catalpha.com/10-ways-to-make-your-product-stand-out-on-the-shelf-and-sell-more). This creates a disparity in potential customers since the competition rarely lets down their guard. [Read More](https://blog.catalpha.com/how-to-write-a-perfect-product-description-that-actually-converts-into-sales) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-write-a-perfect-product-description-that-actually-converts-into-sales#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Ecommerce](https://blog.catalpha.com/topic/ecommerce), [Package Copywriting](https://blog.catalpha.com/topic/package-copywriting) # [How To Write Copy For Your Product Packaging](https://blog.catalpha.com/how-to-write-copy-for-your-product-packaging) Posted by [Mary Walton](https://blog.catalpha.com/author/mary-walton) - [Tweet](https://twitter.com/share) [![woman-writing.jpg](https://blog.catalpha.com/hubfs/how-to-write-copy-for-your-product-packaging.jpg) ](https://blog.catalpha.com/how-to-write-copy-for-your-product-packaging) Good packaging relies on several factors. Most people will think about the imagery on it, but the copy is just as important. The pictures may catch the buyer's eye, but your copy has to reel them in. Here's how you can write packaging copy that will sell, every time. [Read More](https://blog.catalpha.com/how-to-write-copy-for-your-product-packaging) 30 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-write-copy-for-your-product-packaging#comments-listing) Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Package Copywriting](https://blog.catalpha.com/topic/package-copywriting) [View All Posts](https://blog.catalpha.com/all) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)