Let’s begin with defining a private label. Typically, it is a retailer’s house brand. Craftsman is a well know Sears brand. Sears is not a manufacturer, so the Craftsman products were other brands cosmetically enhanced to have the brand color and badge of Craftsman. GE appliances and Milwaukee Power Tools are two of the major brands that provided Sears “private labeled” products.
Read MoreTopics: Branding, Packaging Design, Package Copywriting, product packaging
Follow us as we go step by step through the design and production process for packaging the Combat Comb Pet Product. From our initial structural design and package design concepts through to the final printed package.
Read MoreTopics: Branding, Packaging Design, Design, Package Copywriting, product packaging
When you're running e-commerce, you need to think about every step your customer makes on their journey with your brand. It's a long road ahead, from seeing your social media post and visiting your website to clicking "add to cart". That's why you have to do everything that's in your power to make sure your customer make the right decision. And, writing killer product descriptions is one of the necessities.
Read MoreTopics: Ecommerce, Package Copywriting
E-commerce storefronts and online shops often struggle to find an audience. With so many outlets and potential purchase points available, customers often choose only one out of several. This creates a disparity in potential customers since the competition rarely lets down their guard.
Read MoreTopics: Marketing, Ecommerce, Package Copywriting
Good packaging relies on several factors. Most people will think about the imagery on it, but the copy is just as important. The pictures may catch the buyer's eye, but your copy has to reel them in. Here's how you can write packaging copy that will sell, every time.
Read MoreTopics: Packaging Design, Package Copywriting