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Marketing Insights

The Evolution of eCommerce: Trends to Watch

Posted by Nick Rojas

Why are eCommerce trends so important in 2021? The answer is easy. Ecommerce helps reduce your costs, and means your store is open 24/7, and 365 days per year, and is easy and convenient to access using the internet. Finally, the marketing options with eCommerce are quite advanced, meaning getting the word out about your product or service is easier than it once was. With eCommerce on an astronomic rise, what trends can we expect to see in the upcoming months, and how can you use them to your advantage?

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Topics: Ecommerce

Boost Your Retail Business with These Tips

Posted by Nick Rojas

Running a retail business is hard, regardless of whether your store is online or in-person. The industry continues to change as technology pushes forward and stores stay beholden to customers’ expectations that also change over time.

The past year drastically changed how customers view and interact with retail shopping in everyday life, but there are ways to work with the recent changes rather than fighting against them. The typical landscape of retail businesses might be different from what we knew a few years ago, but that is not necessarily a bad thing, as change can bring new opportunities or avenues that you might have never considered otherwise.

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Topics: Marketing, Ecommerce, Point of Purchase Displays, Retail

The Importance Of Packaging In E-Commerce During Covid-19

Posted by Don Keller

Throughout the Covid-19 pandemic, many e-commerce businesses have prospered as more people have made the move to buying online. As more online retailers have entered the e-commerce space, however, competition is increasing and you need to ensure that your offerings stand out in a crowded market.

To gain a foothold in the market, you need to make the right impression with your customers from the moment they come into contact with your product, and that starts with the packaging.

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Topics: Packaging Design, Ecommerce, Website Design

How to Write an e-Commerce Product Description?

Posted by Daniela McVicker

When you're running e-commerce, you need to think about every step your customer makes on their journey with your brand. It's a long road ahead, from seeing your social media post and visiting your website to clicking "add to cart". That's why you have to do everything that's in your power to make sure your customer make the right decision. And, writing killer product descriptions is one of the necessities.

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Topics: Ecommerce, Package Copywriting

Strategies to Increase Your Small Business E-Commerce Holidays Sales

Posted by Nick Rojas

The holiday season is one of the most profitable times of the year for businesses. In years past, brick and mortar stores raked in the most revenue on major shopping holidays like Black Friday, but e-commerce has since claimed the top spot. According to Adobe Digital, over $125.9 billion was spent online between November and December of 2018; that is a 15.2% increase from the same time period in 2017. It is expected that the 2019 holiday season will see even more revenue and you do not want your business to miss out. You may think that only large companies truly cash in during the holidays, but in reality, a business of any size can financially benefit from the holidays. With some preparation and careful strategizing you can increase your business’s e-commerce sales this holiday season.

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Topics: Online Marketing, Ecommerce

Are you ready for Holiday Sales?

Posted by Karen Kerski

The end of the year is soon upon us. Retailers everywhere are ramping up for the holidays, which for some translates to a third of their annual sales total, and the online retail space is no exception. Indeed, last years’ Black Friday and Cyber Monday generated $7.9 billion in sales to become the biggest online shopping experience in US history. This coupled with the multiple holidays during October through December make Q4 a prime time to realize some serious profits.

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Topics: Marketing, Ecommerce

Mobile Commerce: Everything You Need to Know

Posted by Nick Rojas

The Internet has certainly changed how we do things. Simple and mundane tasks can now be easily completed with the power of technology. This is very evident in E-commerce. Looking at how and where customers shop shows that online shopping is here to stay. With E-commerce being the catch-all phrase for business done on the internet, a new sub term has popped up: M-commerce. M-commerce, or mobile commerce, is the “buying and selling of products and services over the internet through the use of mobile or cellular devices”. While mobile commerce may be conducted on mobile phones, the term extends to any portable/mobile device that has the ability to connect to a network. This includes tablets, notebooks, or laptops.

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Topics: Online Marketing, Ecommerce, Mobile Marketing

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