Marketing Insights

In the world of digital marketing and online purchases, the importance of packaging design and aesthetics is sometimes overlooked.

The quality of the product you are selling is always important, although how it is packaged continues to play a huge role in attracting and retaining business.

While the retail experience has drastically changed in the e-commerce landscape, it is still vital to consider the overall design of your packaging design, headed for both online and brick-and-mortar distributors.

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http://connect.catalpha.com/10-seo-mistakes-to-avoid-during-your-next-website-redesignNow more than ever, your website is one of the most important pieces of your brand’s visibility. In previous years, it wasn’t too rare to find that a business’ website was nothing more than a kind of online business card, not something used as a vehicle and central point for growing sales and exposure. Now, whether it serves to sell products online, showcase your company’s track record, or keep customers and clients up to date on your business, having the right elements on your site is crucial.  

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It has been 10 years since iPhone was launched changing the way we keep in touch and shop. Here are some interesting stats that should be used to plan and execute your website and marketing plans. Consumers are demanding innovative ecommerce shopping experiences. Those "smart" businesses that innovate will benefit with an increase their customer base and bottom line.

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It was billed as the 'Mobile-geddon' event.  On April 21 2015 Google rolled out their mobile update. It was to be pure mayhem, websites quite possibly dissapearing overnight and never to be seen again!  We'll what happened? How has your site faired?   We're you mobile ready? Google algo updatesthat happenfrequently and the mobile requirement was a trending topic for months in advance and after the launch of the requirement of a site to be responsive. I still find sites that are not mobile friendly and it is almost a year since the "Mobilgetton Scare". I just turn my phone horizontally and most are legible.

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A June survey, surveying 99 people from retail companies, indicated their e-commerce platform as a top priority. They responded to Internet Retailer Magazine survey. Mobile ecommerce was their second focus. Online platform is seen as a critical marketing tool for the majority of eRetailers. This aligns with an earlier Forrester study report that indicated US business spending on technology for 2014-2015 will outpace the economy.

Marketing budgets have changed greatly in the past 10 years, first they included developing a website and currently companies are creating a marke

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