All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.
A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.
Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Topics:
Branding,
Marketing,
Packaging Design,
Design,
Product Development,
Rebranding,
Brand Loyalty,
Luxury Packaging,
Food Packaging Design,
Beauty Packaging,
Retail,
product packaging
Bloomindale's and Cotton rolled out a 1-minute interactive video giving shoppers a fashion show experience. Using a celebrity host and targeting Gen Z, the virtual runway featured young models on the cat-walk in a variety of outfits that the viewer could purchase with a call-to-action button.
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Topics:
Online Marketing,
Advertising,
Marketing,
Brand Loyalty,
Package Printing
Video content has become an increasingly popular way for businesses to build brand awareness and boost sales. The use of video in marketing strategies and tactics allows potential customers to create a connection with your product or service. In addition, video is more memorable and engaging and tends to stick with consumers more than other forms of content.
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Topics:
Branding,
Marketing,
Brand Loyalty,
Public Relations
Technology has touched every aspect of life, including the food and beverage industry. High-tech solutions in business aim to save money, deliver goods and services more efficiently to consumers, and improve the overall customer experience. Keep reading to find out how technology has revolutionized the F&B industry.
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Topics:
Branding,
Marketing,
Brand Loyalty
Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors.
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Topics:
Branding,
Marketing,
Business Management,
Brand Loyalty
When sales of your product start dwindling, your first thought might be to find a way to reach out to a newer, different audience. This is especially true of larger, established brands that in the past have seen strong sales within a loyal consumer base. It may appear by connecting with a whole new base may provide the seed for a future turnaround.
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Topics:
Marketing,
Business Management,
Brand Loyalty,
Retail
The following is a recent interview I had with the owner of Dave's Sweet Tooth Toffee - Andrew Chmielewski. Andrew has taken his home toffee recipe to a national level with his product which is now in many stores nationwide including Krogers, Sam’s and many others. I spent a few minutes with Andrew recently as he gave me the '411' of his success…
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Topics:
Branding,
Rebranding,
Brand Loyalty,
Food Packaging Design
