Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors.
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Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors.
Read MoreTopics: Branding, Marketing, Business Management, Brand Loyalty
When sales of your product start dwindling, your first thought might be to find a way to reach out to a newer, different audience. This is especially true of larger, established brands that in the past have seen strong sales within a loyal consumer base. It may appear by connecting with a whole new base may provide the seed for a future turnaround.
Read MoreTopics: Marketing, Business Management, Brand Loyalty, Retail
The following is a recent interview I had with the owner of Dave's Sweet Tooth Toffee - Andrew Chmielewski. Andrew has taken his home toffee recipe to a national level with his product which is now in many stores nationwide including Krogers, Sam’s and many others. I spent a few minutes with Andrew recently as he gave me the '411' of his success…
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Topics: Branding, Rebranding, Brand Loyalty, Food Packaging Design
Immediately you think of the old loyalty programs, earning points to get a reward. That’s part of what this is about. How does Starbucks and Chic-Fil-A have such loyal of repeat customers that will only buy one brand of coffee and drive an extra mile to get to Chic-Fil-A? These customers want more than convenience.
Read MoreTopics: Branding, Marketing, Brand Loyalty
Great! - you have a brand, a professional logo, a line of products ready for retail, and a slew of other future products in the wing. It’s time to get those products in packaging ready for retail.
Your products each have feature and benefits unique to their purpose, which will be important to get across to the consumer. They may also need to be in different types of packaging, and in various sizes. They may even be sold in different departments in a retail environment.
Regardless of all of the differentiators, one thing should ALWAYS hold true—the packaging should always REFLECT YOUR BRAND.
Someone picking up one of your products in housewares, should be able to recognize one of your products sold in hardware.
Collectively your group of products will become the visual representation of your brand persona. This, along with your product reputation is what builds brand recognition and equity.
Read MoreTopics: Branding, Packaging Design, Brand Loyalty
It's no secret that increasing customer engagement is a goal for every business. As a matter of fact, increasing customer engagement is at the top of over 2/3rd's of all business owners priority list. According to the market research company Forrester, 72% of businesses say that improving the customer experience is their top priority. Based on this statistic, it is clear that nearly every business owner knows how important customer engagement is for their success.
Read MoreTopics: Branding, Packaging Design, Ecommerce, Brand Loyalty
Who would have known that an app that started as a mere photo-sharing platform would today rise to become one of the most popular apps? With users spending 53 minutes on Instagram daily, it is safe to say that if you aren’t using this social media platform to boost your business, you are missing out on a huge opportunity.
Read MoreTopics: Online Marketing, Social Media, Inbound Marketing, SEO, Content Creation, Brand Loyalty