Every day, the market is bombarded with new products. In this overcrowded landscape of endless commodities, each one of them races for attention in order to reach the hands of the customer, but without effective branding, they are on the road to nowhere.
A logo is just the tip of the iceberg. The mere symbol has a lot of science behind the scenes.
Let’s jump into the ocean of product branding, exploring the elements that convert a commodity into a lifestyle. The rollercoaster journey of the brand story starts here.
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Topics:
Branding,
Packaging Design,
Brand Loyalty
Representing one of the most well-known brands in the world, well-loved from the west coast of the US all the way to Japan and Africa, Coca-Cola has not gotten where it is by being idle.
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Topics:
Branding,
Marketing,
Packaging Design,
Business Management,
Rebranding,
Brand Loyalty,
Consumer loyalty
Engaging with consumers has become the key to staying relevant in the digital era, but having a strategy oriented around engagement instead of pitching products and services is essential.
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Topics:
Marketing,
Brand Loyalty,
boost engagement,
Consumer loyalty
No matter what type of message you want to convey, videos can be an incredibly powerful tool for getting information out to potential customers and other viewers. Unlike written text, videos can engage people by conveying emotion and grabbing their attention. They also stir emotion in viewers, which can help to create a lasting impression.
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Topics:
Online Marketing,
Marketing,
Mobile Marketing,
Brand Loyalty,
Public Relations
All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.
A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.
Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Topics:
Branding,
Marketing,
Packaging Design,
Design,
Product Development,
Rebranding,
Brand Loyalty,
Luxury Packaging,
Food Packaging Design,
Beauty Packaging,
Retail,
product packaging
Bloomindale's and Cotton rolled out a 1-minute interactive video giving shoppers a fashion show experience. Using a celebrity host and targeting Gen Z, the virtual runway featured young models on the cat-walk in a variety of outfits that the viewer could purchase with a call-to-action button.
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Topics:
Online Marketing,
Advertising,
Marketing,
Brand Loyalty,
Package Printing
Video content has become an increasingly popular way for businesses to build brand awareness and boost sales. The use of video in marketing strategies and tactics allows potential customers to create a connection with your product or service. In addition, video is more memorable and engaging and tends to stick with consumers more than other forms of content.
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Topics:
Branding,
Marketing,
Brand Loyalty,
Public Relations
