--- title: Marketing Insights Blog - Informative posts to help grow your business! | Brand Loyalty description: Brand Loyalty | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [Beyond Logos: The Art and Science of Product Branding](https://blog.catalpha.com/beyond-logos-the-art-and-science-of-product-branding) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Beyond-Logos-Art-and-Science-of-Product-Branding%20copy.jpg) ](https://blog.catalpha.com/beyond-logos-the-art-and-science-of-product-branding) Every day, the market is bombarded with new products. In this overcrowded landscape of endless commodities, each one of them races for attention in order to reach the hands of the customer, but without effective branding, they are on the road to nowhere. A logo is just the tip of the iceberg. The mere symbol has a lot of science behind the scenes. Let’s jump into the ocean of product branding, exploring the elements that convert a commodity into a lifestyle. The rollercoaster journey of the brand story starts here. [Read More](https://blog.catalpha.com/beyond-logos-the-art-and-science-of-product-branding) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/beyond-logos-the-art-and-science-of-product-branding#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty) # [What You Can Learn from Coca-Cola’s Marketing Strategy](https://blog.catalpha.com/what-you-can-learn-from-coca-colas-marketing-strategy) Posted by [Sophie Douglas](https://blog.catalpha.com/author/sophie-douglas) - [Tweet](https://twitter.com/share) [![coca-cola brand longevity](https://blog.catalpha.com/hubfs/images/branding-coca-cola.jpg) ](https://blog.catalpha.com/what-you-can-learn-from-coca-colas-marketing-strategy) Representing one of the most well-known brands in the world, well-loved from the west coast of the US all the way to Japan and Africa, Coca-Cola has not gotten where it is by being idle.  [Read More](https://blog.catalpha.com/what-you-can-learn-from-coca-colas-marketing-strategy) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/what-you-can-learn-from-coca-colas-marketing-strategy#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Business Management](https://blog.catalpha.com/topic/business-management), [Rebranding](https://blog.catalpha.com/topic/rebranding), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Consumer loyalty](https://blog.catalpha.com/topic/consumer-loyalty) # [Top 5 Marketing Strategies to Help Marketers Boost Engagement for 2023](https://blog.catalpha.com/top-5-marketing-strategies-to-help-marketers-boost-engagement-for-2023) Posted by [Jenna Graime](https://blog.catalpha.com/author/jennagraime) - [Tweet](https://twitter.com/share) [![](https://lh4.googleusercontent.com/pgxUYZKINqDj4whOf2-KQQpBnRyplsLMHTbpAVMrvpnNU4W9YcLi1K1eK7bBSbWDVkDKy2gG8rRfW-CMr_skceIn88PQHfkf-gHFXGoZ1TTVMTi53y9dZqcUEx0EKjKfWzgL2gW5-CIUEDhyQ5dpz9RKPeSYwuzBwvm1D3mbS03fCX38IQjm3NA) ](https://blog.catalpha.com/top-5-marketing-strategies-to-help-marketers-boost-engagement-for-2023) Engaging with consumers has become the key to staying relevant in the digital era, but having a strategy oriented around engagement instead of pitching products and services is essential. [Read More](https://blog.catalpha.com/top-5-marketing-strategies-to-help-marketers-boost-engagement-for-2023) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/top-5-marketing-strategies-to-help-marketers-boost-engagement-for-2023#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [boost engagement](https://blog.catalpha.com/topic/boost-engagement), [Consumer loyalty](https://blog.catalpha.com/topic/consumer-loyalty) # [5 Tips for Creating Videos That Convert New Business](https://blog.catalpha.com/5-tips-for-creating-videos-that-convert-new-business) Posted by [Torrey Tayenaka](https://blog.catalpha.com/author/torrey-tayenaka) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Videos-convert-mopre-sales..jpg) ](https://blog.catalpha.com/5-tips-for-creating-videos-that-convert-new-business) No matter what type of message you want to convey, videos can be an incredibly powerful tool for getting information out to potential customers and other viewers. Unlike written text, videos can engage people by conveying emotion and grabbing their attention. They also stir emotion in viewers, which can help to create a lasting impression. [Read More](https://blog.catalpha.com/5-tips-for-creating-videos-that-convert-new-business) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/5-tips-for-creating-videos-that-convert-new-business#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing), [Mobile Marketing](https://blog.catalpha.com/topic/mobile-marketing), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Public Relations](https://blog.catalpha.com/topic/public-relations) # [6 Compelling Package Branding Design Case Studies](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies) Posted by [Michael Garlitz](https://blog.catalpha.com/author/michael-garlitz) - [Tweet](https://twitter.com/share) [![6 Compelling Package Branding Design Case Studies](https://blog.catalpha.com/hubfs/5-Compelling-Branding-Design-Case-Studies.jpg) ](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies) All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products. A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty. Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop. ______________________ [Read More](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design), [Product Development](https://blog.catalpha.com/topic/product-development), [Rebranding](https://blog.catalpha.com/topic/rebranding), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Luxury Packaging](https://blog.catalpha.com/topic/luxury-packaging), [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design), [Beauty Packaging](https://blog.catalpha.com/topic/beauty-packaging), [Retail](https://blog.catalpha.com/topic/retail), [product packaging](https://blog.catalpha.com/topic/product-packaging) # [1-Minute Video Can Move Shopper To Buyer](https://blog.catalpha.com/1-minute-video-can-move-shopper-to-buyer) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Young woman making a product presentation video for fashion and clothing](https://blog.catalpha.com/hubfs/1-minute-video-can-move-shopper-to-buyer%20copy.webp) ](https://blog.catalpha.com/1-minute-video-can-move-shopper-to-buyer) [Bloomindale's and Cotton rolled out a 1-minute interactive video](https://www.marketingdive.com/news/bloomingdales-cotton-inc-roll-out-1-minute-shoppable-fashion-show/504521/) giving shoppers a fashion show experience. Using a celebrity host and targeting Gen Z, the virtual runway featured young models on the cat-walk in a variety of outfits that the viewer could purchase with a call-to-action button. [Read More](https://blog.catalpha.com/1-minute-video-can-move-shopper-to-buyer) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/1-minute-video-can-move-shopper-to-buyer#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Advertising](https://blog.catalpha.com/topic/advertising), [Marketing](https://blog.catalpha.com/topic/marketing), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Package Printing](https://blog.catalpha.com/topic/package-printing) # [How To Use Video To Brand & Sell Product?](https://blog.catalpha.com/how-to-use-video-to-brand-sell-product) Posted by [Melissa Waltz](https://blog.catalpha.com/author/melissa-waltz) - [Tweet](https://twitter.com/share) [![Feature image with article title of two young men shooting a promotional video.](https://blog.catalpha.com/hubfs/how-to-use-video-to-brand-and-sell-product.webp) ](https://blog.catalpha.com/how-to-use-video-to-brand-sell-product) Video content has become an increasingly popular way for businesses to [build brand awareness](https://blog.catalpha.com/how-branding-improves-customer-perception-of-your-product) and boost sales. The use of video in marketing strategies and tactics allows potential customers to create a connection with your product or service. In addition, video is more memorable and engaging and[ tends ](https://medium.com/@slicevideo/this-is-why-video-is-the-most-engaging-type-of-content-e5ca46d5cef1#:~:text=According%20to%20research%E2%80%A6,long%20receive%20the%20most%20engagement.)to stick with consumers more than other forms of content. [Read More](https://blog.catalpha.com/how-to-use-video-to-brand-sell-product) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-use-video-to-brand-sell-product#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Public Relations](https://blog.catalpha.com/topic/public-relations) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/brand-loyalty/page/2) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. 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