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Marketing Insights

How To Use Video To Brand & Sell Product?

Posted by Melissa Waltz

Video content has become an increasingly popular way for businesses to build brand awareness and boost sales. The use of video in marketing strategies and tactics allows potential customers to create a connection with your product or service. In addition, video is more memorable and engaging and tends to stick with consumers more than other forms of content.

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Topics: Branding, Marketing, Brand Loyalty, Public Relations

The Effect of Technology on the Food & Beverage Industry

Posted by Emily Andrews

Technology has touched every aspect of life, including the food and beverage industry. High-tech solutions in business aim to save money, deliver goods and services more efficiently to consumers, and improve the overall customer experience. Keep reading to find out how technology has revolutionized the F&B industry.

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Topics: Branding, Marketing, Brand Loyalty

How Branding Improves Customer Perception of your Product

Posted by Jake S. Platt

Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors.

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Topics: Branding, Marketing, Business Management, Brand Loyalty

Love The Customers You Have Before You Focus On The Ones You Don’t

Posted by Don Keller

When sales of your product start dwindling, your first thought might be to find a way to reach out to a newer, different audience. This is especially true of larger, established brands that in the past have seen strong sales within a loyal consumer base. It may appear by connecting with a whole new base may provide the seed for a future turnaround.

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Topics: Marketing, Business Management, Brand Loyalty, Retail

Successful Young Candy Entrepreneur Shares His Sweet Success Secrets

Posted by Don Keller

The following is a recent interview I had with the owner of Dave's Sweet Tooth Toffee - Andrew Chmielewski.  Andrew has taken his home toffee recipe to a national level with his product which is now in many stores nationwide including Krogers, Sam’s and many others.  I spent a few minutes with Andrew recently as he gave me the '411' of his success…

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Topics: Branding, Rebranding, Brand Loyalty, Food Packaging Design

Drive Brand Awareness with Loyalty

Posted by Karen Kerski

Immediately you think of the old loyalty programs, earning points to get a reward. That’s part of what this is about. How does Starbucks and Chic-Fil-A have such loyal of repeat customers that will only buy one brand of coffee and drive an extra mile to get to Chic-Fil-A? These customers want more than convenience. 

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Topics: Branding, Marketing, Brand Loyalty

Creating A Brand Identity For Multiple Products

Posted by Michael Garlitz

Great! - you have a brand, a professional logo, a line of products ready for retail, and a slew of other future products in the wing. It’s time to get those products in packaging ready for retail.

Your products each have feature and benefits unique to their purpose, which will be important to get across to the consumer. They may also need to be in different types of packaging, and in various sizes. They may even be sold in different departments in a retail environment.

Regardless of all of the differentiators, one thing should ALWAYS hold true—the packaging should always REFLECT YOUR BRAND.

Someone picking up one of your products in housewares, should be able to recognize one of your products sold in hardware.

Collectively your group of products will become the visual representation of your brand persona. This, along with your product reputation is what builds brand recognition and equity.

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Topics: Branding, Packaging Design, Brand Loyalty

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