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Marketing Insights

How Branding Improves Customer Perception of your Product

Posted by Jake S. Platt

Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors.

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Topics: Branding, Marketing, Business Management, Brand Loyalty

Love The Customers You Have Before You Focus On The Ones You Don’t

Posted by Don Keller

When sales of your product start dwindling, your first thought might be to find a way to reach out to a newer, different audience. This is especially true of larger, established brands that in the past have seen strong sales within a loyal consumer base. It may appear by connecting with a whole new base may provide the seed for a future turnaround.

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Topics: Marketing, Business Management, Brand Loyalty, Retail

Successful Young Candy Entrepreneur Shares His Sweet Success Secrets

Posted by Don Keller

The following is a recent interview I had with the owner of Dave's Sweet Tooth Toffee - Andrew Chmielewski.  Andrew has taken his home toffee recipe to a national level with his product which is now in many stores nationwide including Krogers, Sam’s and many others.  I spent a few minutes with Andrew recently as he gave me the '411' of his success…

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Topics: Branding, Rebranding, Brand Loyalty, Food Packaging Design

Drive Brand Awareness with Loyalty

Posted by Karen Kerski

Immediately you think of the old loyalty programs, earning points to get a reward. That’s part of what this is about. How does Starbucks and Chic-Fil-A have such loyal of repeat customers that will only buy one brand of coffee and drive an extra mile to get to Chic-Fil-A? These customers want more than convenience. 

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Topics: Branding, Marketing, Brand Loyalty

Creating A Brand Identity For Multiple Products

Posted by Michael Garlitz

Great! - you have a brand, a professional logo, a line of products ready for retail, and a slew of other future products in the wing. It’s time to get those products in packaging ready for retail.

Your products each have feature and benefits unique to their purpose, which will be important to get across to the consumer. They may also need to be in different types of packaging, and in various sizes. They may even be sold in different departments in a retail environment.

Regardless of all of the differentiators, one thing should ALWAYS hold true—the packaging should always REFLECT YOUR BRAND.

Someone picking up one of your products in housewares, should be able to recognize one of your products sold in hardware.

Collectively your group of products will become the visual representation of your brand persona. This, along with your product reputation is what builds brand recognition and equity.

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Topics: Branding, Packaging Design, Brand Loyalty

Creative Customer Engagement Strategies

Posted by Nick Rojas

It's no secret that increasing customer engagement is a goal for every business. As a matter of fact, increasing customer engagement is at the top of over 2/3rd's of all business owners priority list. According to the market research company Forrester, 72% of businesses say that improving the customer experience is their top priority. Based on this statistic, it is clear that nearly every business owner knows how important customer engagement is for their success.

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Topics: Branding, Packaging Design, Ecommerce, Brand Loyalty

4 Ways To Use Instagram to Improve SEO and Branding

Posted by Adela Belin

Who would have known that an app that started as a mere photo-sharing platform would today rise to become one of the most popular apps? With users spending 53 minutes on Instagram daily, it is safe to say that if you aren’t using this social media platform to boost your business, you are missing out on a huge opportunity.

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Topics: Online Marketing, Social Media, Inbound Marketing, SEO, Content Creation, Brand Loyalty

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