The world we live in is a battlefield on which companies compete for our attention and business. They attract us with bright colors, beautiful words, and even by pulling the heartstrings.

One technique that changed marketing forever was the popularization of creating brand mascots. The products we buy and the food we consume have become inseparable from the mascots that represent them. 

Millions, correction, billions of dollars are spent on marketing and advertising every year. Companies have entire departments dedicated to writing slogans and jingles, writing ads, and designing logos and mascots.

Their strategies have paid off. The public has come to love countless products and the mascots on the box. The list of iconic mascots that have stood the test of time stand as a testament to the success of marketing departments through history.   

Read on to discover 15 Brand Mascots that have shaped the consumer market and influenced our purchases.

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Representing one of the most well-known brands in the world, well-loved from the west coast of the US all the way to Japan and Africa, Coca-Cola has not gotten where it is by being idle. 

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Engaging with consumers has become the key to staying relevant in the digital era, but having a strategy oriented around engagement instead of pitching products and services is essential.

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