Marketing Insights

5 Tools To Help You Get Your Product Into Retail Stores

Posted by Don Keller

Regardless of what products you sell or what industry you are in, you need to ensure that you get your products in front of store buyers and into retail stores.

If your products are not in stores, it will be much more challenging for you to meet your sales targets moving forward.

When customers see your products on store shelves it not only gives your offerings a certain amount of credibility but also gives them an opportunity to see your products up close and personal so they can get a real feel for what your offerings are all about.

 

While many retailers opt to sell their products online, there is a lot to be gained from selling in-store.

If you are currently selling your products exclusively online, now is the time to think about getting your products in front of store buyers so you can get them onto the shelves of the major retailers.

E-commerce has blown up in recent years and while it is a fantastic way to sell your products and very cost-effective, it is now more competitive than ever.

Selling your products using a combination of in-store and e-commerce approaches is the best way to ensure that you maximize your sales.

Getting your products into retail stores might seem challenging at first, however, there are many different avenues you can pursue, and with the right approach, you can ensure that your products find their rightful place on the store shelves.

Below, we take a look at just a few tools that you can get your product in front of store buyers and into the retail stores.

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Topics: Product Development, Rebranding

6 Compelling Package Branding Design Case Studies

Posted by Michael Garlitz

All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.

A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.

Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Topics: Branding, Marketing, Packaging Design, Design, Product Development, Rebranding, Brand Loyalty, Luxury Packaging, Food Packaging Design, Beauty Packaging, Retail, product packaging

Guide to Starting Your Own Clothing Line

Posted by Nick Rojas

Over the past few years, more people than ever before have been tapping into their entrepreneurial energy and starting their own businesses. In fact, last year, the U.S. saw a record 5.4 million new businesses open their doors.

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Topics: Branding, Marketing, Product Development

7 In-Store Strategies To Help You Succeed In Busy Grocery Stores Post Covid-19

Posted by Don Keller

The past few months have hit economies hard all around the world. With non-essential businesses being forced to close down in many countries due to the coronavirus pandemic, it has been difficult for conventional retailers to keep pace with what is going on.

Although eCommerce remains strong, most business owners have the impression that retail stores, including grocery stores, are on the decline.

However, this could not be further from the truth.

In fact, people are spending more at grocery stores now than they were several months ago. For many households, the coronavirus has generated more demand for grocery products.

This has created a surprising, if welcome, opportunity that businesses need to reflect on in the coming weeks and months, namely, standing out in the grocery store environment to secure more business, despite the coronavirus.

Let’s look at how rethinking your in-store strategies and displays for grocery stores that will help your business seize the opportunity presented by the COVID recovery.

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Topics: Packaging Design, Product Development, Point of Purchase Displays, Food Packaging Design, Retail

Can Multiple Brands Be Brought Under One Brand?

Posted by Karen Kerski

The simple answer is yes, but it really isn’t a simple matter. You must understand the “individual product and brand awareness” of each product that you are considering bringing under one brand. You must also consider the individual target audience of each product and brand. Being thorough in looking at these facts will determine which brand is the strongest to use as a single brand and whether it is appropriate main identity for every product.

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Topics: Branding, Packaging Design, Product Development, Brand Loyalty

8 Actionable Tips To Successfully Prepare Your Product Packaging For The U.S. Market

Posted by Don Keller

Launching your product in the States can be a daunting task.

While the market is competitive, with the right approach and a marketing strategy tailored specifically to the US mindset, there’s no reason your move to the American market can’t be a huge success. 

To make waves in the US market with your product, the packaging design you choose will be critical not just to the launch of your product but to its future success too.

Product packaging is a formidable force to ensure your product makes a place for itself on the American mall shelves and even more so, in the American home.

Check out these 8 practical tips to help you to plan and produce the best packaging design so that your product flies off the shelves in the US market. 

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Topics: Packaging Design, Business Management, Product Development

Biggest Branding Mistakes: #1

Posted by Karen Kerski

NOT LISTENING TO YOUR CUSTOMERS

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Topics: Branding, Product Development

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