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Marketing Insights

7 In-Store Strategies To Help You Succeed In Busy Grocery Stores Post Covid-19

Posted by Don Keller

The past few months have hit economies hard all around the world. With non-essential businesses being forced to close down in many countries due to the coronavirus pandemic, it has been difficult for conventional retailers to keep pace with what is going on.

Although eCommerce remains strong, most business owners have the impression that retail stores, including grocery stores, are on the decline.

However, this could not be further from the truth.

In fact, people are spending more at grocery stores now than they were several months ago. For many households, the coronavirus has generated more demand for grocery products.

This has created a surprising, if welcome, opportunity that businesses need to reflect on in the coming weeks and months, namely, standing out in the grocery store environment to secure more business, despite the coronavirus.

Let’s look at how rethinking your in-store strategies and displays for grocery stores that will help your business seize the opportunity presented by the COVID recovery.

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Topics: Packaging Design, Product Development, point of purchase displays, food packaging design

Can Multiple Brands Be Brought Under One Brand?

Posted by Karen Kerski

The simple answer is yes, but it really isn’t a simple matter. You must understand the “individual product and brand awareness” of each product that you are considering bringing under one brand. You must also consider the individual target audience of each product and brand. Being thorough in looking at these facts will determine which brand is the strongest to use as a single brand and whether it is appropriate main identity for every product.

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Topics: Branding, Packaging Design, Product Development, brand loyalty

Biggest Branding Mistakes: #1

Posted by Karen Kerski

NOT LISTENING TO YOUR CUSTOMERS

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Topics: Branding, Product Development

Why Every Business Needs Market Research.

Posted by Karen Kerski

Sound business decisions come from knowledge, verifiable facts. Experience has value but it needs to be supported with proof that is why market research is considered so critical by every successful business. Research gives you the information to create and produce the right product.

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Topics: Marketing, Design, Product Development

BBQ Dragon Entrepreneur Shares His Product Launch Success Story!

Posted by Don Keller

The following conversation is with George Prior, an entrepreneur who, along with his brother / partner, invented, built and is now marketing the BBQ Dragon - The Charcoal Fire Supercharger product. They came to Catalpha recently to take their packaging to the next level. I thought their story is interesting and could be helpful to many that are now going through the same situation or are launching their own products.

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Topics: Product Development

How do you know your product concept will succeed?

Posted by Karen Kerski

Before you think about manufacturing a product and creating a retail package, qualifying that there is consumer interest in your product should be tackled first.

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Topics: Packaging Design, Product Development

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