--- title: Marketing Insights Blog - Informative posts to help grow your business! | product packaging description: product packaging | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [How Short Run Box Printing Can Save You Time, Money, and Hassle](https://blog.catalpha.com/how-short-run-box-printing-can-save-you-time-money-and-hassle) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Short-Run-Box-Printing.jpg) ](https://blog.catalpha.com/how-short-run-box-printing-can-save-you-time-money-and-hassle) In the world of packaging, with the market constantly changing, companies need to stay flexible and adapt quickly, This is where **short run corrugate package printing **comes in – a powerful solution that offers flexibility, customization, and cost savings.  Let's explore what **short run box printing** is and how it can benefit your company in several key areas, including product testing, cost savings, inventory management, customer experience, all while maintaining a quality package printing. [Read More](https://blog.catalpha.com/how-short-run-box-printing-can-save-you-time-money-and-hassle) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/how-short-run-box-printing-can-save-you-time-money-and-hassle#comments-listing) Topics: [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design), [Package Printing](https://blog.catalpha.com/topic/package-printing), [Retail](https://blog.catalpha.com/topic/retail), [product packaging](https://blog.catalpha.com/topic/product-packaging) # [5 Examples Of Innovative Food Packaging Design](https://blog.catalpha.com/5-examples-of-innovative-food-packaging-design) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/5-Examples-of-Innovative-Food-Packaging.jpg) ](https://blog.catalpha.com/5-examples-of-innovative-food-packaging-design) The package is the first point of contact a potential consumer makes with food products. From the moment a customer spots an item on the shelf or clicks on an online product listing, packaging design plays a pivotal role in capturing shoppers' attention and influencing their ultimate buying decision. Food and packaging requirements present a unique challenge for designers as they strive to develop ways to safely preserve and transport the food we eat daily while simultaneously delivering the food maker's branding and message to consumers. For brands aiming to stand out in the marketplace, packaging innovation is not just a choice but a requirement. ## *But how do you make creative food packaging? * ## *What is the most popular food packaging? * ## *What are the recent innovations in packaging? * We will cover these questions and look at food packaging history and innovations that have solidified their presence in today's marketplace. [Read More](https://blog.catalpha.com/5-examples-of-innovative-food-packaging-design) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/5-examples-of-innovative-food-packaging-design#comments-listing) Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design), [product packaging](https://blog.catalpha.com/topic/product-packaging) # [Point-of-Purchase Displays: The Art of Captivating Customers and Boosting CPG Sales](https://blog.catalpha.com/point-of-purchase-displays-the-art-of-captivating-customers-and-boosting-cpg-sales) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/CPG-Product-Floor-Displays.jpg) ](https://blog.catalpha.com/point-of-purchase-displays-the-art-of-captivating-customers-and-boosting-cpg-sales) In the competitive world of consumer product goods (CPG), establishing a solid brand identity and captivating customers' attention via packaging and new product displays is essential for success. Amidst evolving retail landscapes, where in-store and online channels play significant and often supporting roles, cohesive branding support is crucial.   This expertise helps [CPG companies](https://www.gep.com/industries/consumer-packaged-goods) stand out from the crowd and promote seamless customer experiences across various touchpoints. Below, we look at the crucial role of point-of-purchase displays in creating a solid brand identity, driving sales, and enhancing the overall customer experience.  [Read More](https://blog.catalpha.com/point-of-purchase-displays-the-art-of-captivating-customers-and-boosting-cpg-sales) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/point-of-purchase-displays-the-art-of-captivating-customers-and-boosting-cpg-sales#comments-listing) Topics: [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Retail](https://blog.catalpha.com/topic/retail), [product packaging](https://blog.catalpha.com/topic/product-packaging), [CPG Branding](https://blog.catalpha.com/topic/cpg-branding) # [5 Signs Your Business Needs a Brand Refresh](https://blog.catalpha.com/5-signs-your-business-needs-a-brand-refresh) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Title image of Paint Can & Brush Painting Road Sign in Different Direction - 5 Signs Your Business Needs A Brand Refresh](https://blog.catalpha.com/hubfs/5-Signs-You-Need-A-Brand-Refresh.jpg) ](https://blog.catalpha.com/5-signs-your-business-needs-a-brand-refresh) A strong brand is essential to the success of any business. It sets you apart from competitors and helps customers remember you. But what happens when your brand no longer resonates with your target audience? Without a strong brand, especially in today’s ever-competitive landscape, it can be very easy to become forgettable which can be detrimental to your business’ success moving forward.  [Read More](https://blog.catalpha.com/5-signs-your-business-needs-a-brand-refresh) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/5-signs-your-business-needs-a-brand-refresh#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design), [product packaging](https://blog.catalpha.com/topic/product-packaging) # [How to Compete With Private Label Brands](https://blog.catalpha.com/how-to-compete-with-private-label-brands) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Grocery store aisle with private label house brand products.](https://blog.catalpha.com/hubfs/how-to-compete-with-private-label-brands.jpg) ](https://blog.catalpha.com/how-to-compete-with-private-label-brands) Let’s begin with defining a private label. Typically, it is a retailer’s house brand. Craftsman is a well know Sears brand. Sears is not a manufacturer, so the Craftsman products were other brands cosmetically enhanced to have the brand color and badge of Craftsman. GE appliances and Milwaukee Power Tools are two of the major brands that provided Sears “private labeled” products. [Read More](https://blog.catalpha.com/how-to-compete-with-private-label-brands) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-compete-with-private-label-brands#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Package Copywriting](https://blog.catalpha.com/topic/package-copywriting), [product packaging](https://blog.catalpha.com/topic/product-packaging) # [6 Compelling Package Branding Design Case Studies](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies) Posted by [Michael Garlitz](https://blog.catalpha.com/author/michael-garlitz) - [Tweet](https://twitter.com/share) [![6 Compelling Package Branding Design Case Studies](https://blog.catalpha.com/hubfs/5-Compelling-Branding-Design-Case-Studies.jpg) ](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies) All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products. A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty. Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop. ______________________ [Read More](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design), [Product Development](https://blog.catalpha.com/topic/product-development), [Rebranding](https://blog.catalpha.com/topic/rebranding), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Luxury Packaging](https://blog.catalpha.com/topic/luxury-packaging), [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design), [Beauty Packaging](https://blog.catalpha.com/topic/beauty-packaging), [Retail](https://blog.catalpha.com/topic/retail), [product packaging](https://blog.catalpha.com/topic/product-packaging) # [Packaging Design Process - Start to Finish [with Video]](https://blog.catalpha.com/getting-a-unique-new-to-market-pet-product-into-shelf-ready-packaging-for-major-retailers) Posted by [Michael Garlitz](https://blog.catalpha.com/author/michael-garlitz) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Pet-Product_Packaging-Design_Video_thumbnail-1.jpg) ](https://blog.catalpha.com/getting-a-unique-new-to-market-pet-product-into-shelf-ready-packaging-for-major-retailers) Follow us as we go step by step through the design and production process for packaging the [Combat Comb Pet Product](https://www.combatcomb.com/). From our initial structural design and package design concepts through to the final printed package.  [Read More](https://blog.catalpha.com/getting-a-unique-new-to-market-pet-product-into-shelf-ready-packaging-for-major-retailers) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/getting-a-unique-new-to-market-pet-product-into-shelf-ready-packaging-for-major-retailers#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design), [Package Copywriting](https://blog.catalpha.com/topic/package-copywriting), [product packaging](https://blog.catalpha.com/topic/product-packaging) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/product-packaging/page/2) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)