The package is the first point of contact a potential consumer makes with food products.

From the moment a customer spots an item on the shelf or clicks on an online product listing, packaging design plays a pivotal role in capturing shoppers' attention and influencing their ultimate buying decision.

Food and packaging requirements present a unique challenge for designers as they strive to develop ways to safely preserve and transport the food we eat daily while simultaneously delivering the food maker's branding and message to consumers.

For brands aiming to stand out in the marketplace, packaging innovation is not just a choice but a requirement.

But how do you make creative food packaging?

What is the most popular food packaging?

What are the recent innovations in packaging?

We will cover these questions and look at food packaging history and innovations that have solidified their presence in today's marketplace.

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In the competitive world of consumer product goods (CPG), establishing a solid brand identity and captivating customers' attention via packaging and new product displays is essential for success.

Amidst evolving retail landscapes, where in-store and online channels play significant and often supporting roles, cohesive branding support is crucial.  

This expertise helps CPG companies stand out from the crowd and promote seamless customer experiences across various touchpoints.

Below, we look at the crucial role of point-of-purchase displays in creating a solid brand identity, driving sales, and enhancing the overall customer experience. 

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A strong brand is essential to the success of any business. It sets you apart from competitors and helps customers remember you. But what happens when your brand no longer resonates with your target audience? Without a strong brand, especially in today’s ever-competitive landscape, it can be very easy to become forgettable which can be detrimental to your business’ success moving forward. 

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Let’s begin with defining a private label. Typically, it is a retailer’s house brand. Craftsman is a well know Sears brand. Sears is not a manufacturer, so the Craftsman products were other brands cosmetically enhanced to have the brand color and badge of Craftsman. GE appliances and Milwaukee Power Tools are two of the major brands that provided Sears “private labeled” products.

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All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.

A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.

Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Follow us as we go step by step through the design and production process for packaging the Combat Comb Pet Product. From our initial structural design and package design concepts through to the final printed package. 

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Updated Feb 11, 2022

Making sure that your product looks great, sells well and stands out from the crowd on the supermarket shelves is crucial in today’s competitive market.

Different types of packaging will work better for particular product types and packaging designs. However, one option that is taking the packaging world by storm due to its incredible versatility is the Flexible Stand Up Pouch.

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