A strong brand is essential to the success of any business. It sets you apart from competitors and helps customers remember you. But what happens when your brand no longer resonates with your target audience? Without a strong brand, especially in today’s ever-competitive landscape, it can be very easy to become forgettable which can be detrimental to your business’ success moving forward.
Read MoreTopics: Branding, Packaging Design, Design, product packaging
Let’s begin with defining a private label. Typically, it is a retailer’s house brand. Craftsman is a well know Sears brand. Sears is not a manufacturer, so the Craftsman products were other brands cosmetically enhanced to have the brand color and badge of Craftsman. GE appliances and Milwaukee Power Tools are two of the major brands that provided Sears “private labeled” products.
Read MoreTopics: Branding, Packaging Design, Package Copywriting, product packaging
All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.
A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.
Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Topics: Branding, Marketing, Packaging Design, Design, Product Development, Rebranding, Brand Loyalty, Luxury Packaging, Food Packaging Design, Beauty Packaging, Retail, product packaging
Follow us as we go step by step through the design and production process for packaging the Combat Comb Pet Product. From our initial structural design and package design concepts through to the final printed package.
Read MoreTopics: Branding, Packaging Design, Design, Package Copywriting, product packaging
Updated Feb 11, 2022
Making sure that your product looks great, sells well and stands out from the crowd on the supermarket shelves is crucial in today’s competitive market.
Different types of packaging will work better for particular product types and packaging designs. However, one option that is taking the packaging world by storm due to its incredible versatility is the Flexible Stand Up Pouch.
Read MoreTopics: Packaging Design, product packaging