The package is the first point of contact a potential consumer makes with food products.
From the moment a customer spots an item on the shelf or clicks on an online product listing, packaging design plays a pivotal role in capturing shoppers' attention and influencing their ultimate buying decision.
Food and packaging requirements present a unique challenge for designers as they strive to develop ways to safely preserve and transport the food we eat daily while simultaneously delivering the food maker's branding and message to consumers.
For brands aiming to stand out in the marketplace, packaging innovation is not just a choice but a requirement.
But how do you make creative food packaging?
What is the most popular food packaging?
What are the recent innovations in packaging?
We will cover these questions and look at food packaging history and innovations that have solidified their presence in today's marketplace.Read More