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Topics: Social Media, Advertising, Branding, Marketing, Ecommerce, Email Marketing, Retail
Topics: Online Marketing, Social Media, Branding, Ecommerce, SEO, Rebranding
If you maintain a lively social media presence across all the platforms, especially those with a strong visual focus like Instagram, Great! But if it doesn't engage your potential clients, what is the point?
Read MoreTopics: Social Media, Branding, Content Creation
Eventually, every business will experience a plateau in performance. Sales may level off and business owners may feel like they are in a rut. It is just a natural phase in business growth. One of the more common reasons for this to happen is that a business may have outgrown its original marketing strategy. Fortunately, there are ways that nearly any marketing strategy can be scaled to match the size and needs of the business.
Read MoreTopics: Social Media, Marketing, SEO, Email Marketing
Forty-three percent of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never recover from their COVID-inspired losses.
Read MoreTopics: Social Media, Advertising, Marketing, Business Management, Email Marketing, Retail
Facebook and Instagram are massive social media platforms that feel like they have always been around. Many young people can’t remember a time before Facebook or Instagram, but both of these platforms have come from small beginnings and grown over the years to reach their current state. The way we used Facebook and Instagram just a few years ago is different than how these platforms operate today. The main purpose behind each platform is the same, but new features and behind the scenes changes have shaped both platforms over the years. Social media platforms went from primarily communication services to hosting full digital stores with advanced shipping APIs leveling the playing field for ecommerce stores of all sizes. Some recent Facebook and Instagram changes have affected businesses and customers alike meaning all users must adapt to change if they want their content to perform well. By combining new tactics with tried and true methods, businesses and customers can use video and other types of content to successfully grow their presence on both Instagram and Facebook.
Read MoreTopics: Online Marketing, Social Media, Marketing
Since its launch in 2010, Instagram has grown into a worldwide juggernaut in the social media space. In 2019, there were over 1 billion monthly Instagram users, making it one of the most used social media platforms. Instagram is more than just a social media platform though. It is also a business platform, with millions of businesses using Instagram for marketing and more than 72% of users buying a product that they originally saw on the platform. It is evident that Instagram marketing works. Instagram can be a great marketing tool for businesses, but marketing on Instagram is both a science and an art. Below are some tips and tricks to ensure your business gets the most out of marketing on Instagram.
Read MoreTopics: Online Marketing, Social Media
