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Marketing Insights

Marketing Tips To Help Grow Your Small Business

Posted by Nick Rojas

Forty-three percent of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never recover from their COVID-inspired losses.

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Topics: Social Media, Advertising, Marketing, Business Management, Email Marketing, Retail

Tips for Using Video with Facebook and Instagram Changes

Posted by Nick Rojas

Facebook and Instagram are massive social media platforms that feel like they have always been around. Many young people can’t remember a time before Facebook or Instagram, but both of these platforms have come from small beginnings and grown over the years to reach their current state. The way we used Facebook and Instagram just a few years ago is different than how these platforms operate today. The main purpose behind each platform is the same, but new features and behind the scenes changes have shaped both platforms over the years. Social media platforms went from primarily communication services to hosting full digital stores with advanced shipping APIs leveling the playing field for ecommerce stores of all sizes. Some recent Facebook and Instagram changes have affected businesses and customers alike meaning all users must adapt to change if they want their content to perform well. By combining new tactics with tried and true methods, businesses and customers can use video and other types of content to successfully grow their presence on both Instagram and Facebook.

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Topics: Online Marketing, Social Media, Marketing

How to Use Instagram Marketing for Your Business

Posted by Nick Rojas

Since its launch in 2010, Instagram has grown into a worldwide juggernaut in the social media space. In 2019, there were over 1 billion monthly Instagram users, making it one of the most used social media platforms. Instagram is more than just a social media platform though. It is also a business platform, with millions of businesses using Instagram for marketing and more than 72% of users buying a product that they originally saw on the platform. It is evident that Instagram marketing works. Instagram can be a great marketing tool for businesses, but marketing on Instagram is both a science and an art. Below are some tips and tricks to ensure your business gets the most out of marketing on Instagram.

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Topics: Online Marketing, Social Media

Viral Content Marketing- All You Need To Know

Posted by Elaine Vanessa

Today, the hottest way to get to your targeted audience is viral marketing. However, it is not that simple as adding a cute animal or placing an emotional touch with a baby on the top of a marketing campaign gear to spread your site link to the masses. In this article, we will get you everything you need to know to get closer to success.

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Topics: Online Marketing, Social Media, Inbound Marketing

Customer Engagement Online Strategies

Posted by Nick Rojas

The world is always-on, with little to no rest for companies these days. As a result, customers expect brands to meet their needs in real time. This means that the wall between customer and brand is getting smaller. Brands are expected to engage with their customers to build a relationship. Customers want answers to their questions, their feelings heard, and problems fixed. It is up to the brand to connect with customers and there are several ways to accomplish this.

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Topics: Online Marketing, Social Media, Email Marketing

Ways Digital Marketing Is Fueling the Automotive Industry & Others

Posted by Nick Rojas

Digital marketing is infiltrating every industry and the automotive industry is no exception. The way consumers shop for cars has changed, as the bulk of the shopping process now takes place outside of the dealership. Established car dealers have been joined by services like CarFax, Cars.com, and Car Gurus that act as one-stop shops for the car-buying experience.

Research has shown that customers have progressed 60% through the purchasing process before the retailer or brand has an opportunity to interface with them.

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Topics: Online Marketing, Social Media

4 Ways To Use Instagram to Improve SEO and Branding

Posted by Adela Belin

Who would have known that an app that started as a mere photo-sharing platform would today rise to become one of the most popular apps? With users spending 53 minutes on Instagram daily, it is safe to say that if you aren’t using this social media platform to boost your business, you are missing out on a huge opportunity.

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Topics: Online Marketing, Social Media, Inbound Marketing, SEO, Content Creation, Brand Loyalty

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