In the rapidly evolving world of packaging, innovation is the driving force that shapes industries and sets new standards for product presentation and consumer engagement.

A groundbreaking advancement in this landscape is the emergence of digital color printing of corrugated/cardboard materials.

This article explores the advantages, and the transformative impact that digital color printing has had on packaging, making low quantities affordable for product testing and introduction.

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Product packaging not only serves as a means of attracting customers but also plays a critical role in protecting the product from damage, contamination, and spoilage.

In addition to providing a visual branding presence to consumers, packaging materials must be durable, resistant to moisture, and tamper-evident to ensure the safety and integrity of the product.

The packaging materials you use must also withstand varying temperatures, long storage periods, shipping, and other environmental factors.

This is particularly vital in the food and beverage industry but can also apply to other niches such as cosmetics and medical supplies.

In addition to product promotion, branding, and preservation, FDA labeling requirements also set forth specific guidelines for food packaging to provide consumers with detailed nutritional information about the food which must be taken into account in your packaging design.

Below, we take a closer look at what information must be listed on food packaging labels, and the specific formats to adhere to with your product packaging moving forward.

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Retail consumer buying behavior is a complex topic that has been studied extensively and likely will continue to be the focus of industry and academic surveys for some time to come.

As existing markets mature and new ones come online, competition intensifies as companies naturally seek as many advantages as possible.

One area companies focus on is their product packaging, in both retail outlets and e-commerce outlets. Product packaging serves many roles besides its core purpose of housing and protecting the product.

Once the product is manufactured, it may be shipped to a warehouse where it may sit for days or weeks before final delivery to retail store shelves and your packaging provides protection at this stage of the journey.

Once placed on the shelves, the packaging's other potential strengths come into play. The hours of work dedicated to designing a package that piques consumers' interest are tested here and can have a major impact on the overall success of the product in question.

•  How will customers judge the packaging?

•  Will they impulse buy?

•  Do they immediately recognize the brand from the colors and logos on display?

These questions are the keys to the psychology behind modern product packaging.

Continue reading to learn how the packaging you choose for your products affects consumers' buying habits.

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Bloomindale's and Cotton rolled out a 1-minute interactive video giving shoppers a fashion show experience. Using a celebrity host and targeting Gen Z, the virtual runway featured young models on the cat-walk in a variety of outfits that the viewer could purchase with a call-to-action button.

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Getting our goods from point A to point B once relied entirely on the consumer, with shipping only necessary to get the products from the manufacturer to the store. Today, shipping and shopping work as closely together as beer and pretzels, to service the over 2.14 billion online shoppers, worldwide.

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Getting a correctly sized box for your product seems relatively simple—a quick measure of your product and BOOM you know what size box it needs to fit. But let’s take a closer look what you actually need to consider when determining the size.

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When it comes to your product packaging, you need to ensure that you create a design that makes your product stand out from the competition.

With the right packaging design, you can

• Improve the customer experience,
• Boost your branding,
• Add value to your products, and...
• Ultimately, increase sales! 

There are no set rules when it comes to printing for packaging.

However, there is a range of different printing methods, each of which has different strengths and weaknesses, that you should be aware of.

Using the correct printing for packaging is important and your best option will depend on several different factors.

With a better understanding of these variations, you will be able to make the best choice for your unique needs. 

So, let’s take a look at the top printing for packaging methods and explore their pros and cons:

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