Photo by cottonbro studio
Read More
Topics: Social Media, Advertising, Branding, Marketing, Ecommerce, Email Marketing, Retail
Topics: Online Marketing, Social Media, Branding, Ecommerce, SEO, Rebranding
Eventually, every business will experience a plateau in performance. Sales may level off and business owners may feel like they are in a rut. It is just a natural phase in business growth. One of the more common reasons for this to happen is that a business may have outgrown its original marketing strategy. Fortunately, there are ways that nearly any marketing strategy can be scaled to match the size and needs of the business.
Read MoreTopics: Social Media, Marketing, SEO, Email Marketing
Over the past few years, more people than ever before have been tapping into their entrepreneurial energy and starting their own businesses. In fact, last year, the U.S. saw a record 5.4 million new businesses open their doors.
Read MoreTopics: Branding, Marketing, Product Development
Given how crowded the marketing world is today it is more important now than ever to be able to cut through the noise. There are often dozens of businesses fighting each other for the attention of customers with intentions of making a sale. This helps nobody. Customers will begin to feel exhausted from constant marketing and businesses will feel like their messages are not being heard. In order to stand apart from the competition, you’re going to have to get creative.
Read MoreTopics: Marketing
One of the greatest things about small businesses is that there is nowhere to go but up, making public relations an easy win. Many small business owners and operators are well aware of the progress involved in marketing, sales and other elements, but haven’t quite grasped the importance of public relations on the success of their business.
Read MoreTopics: Branding, Marketing, Public Relations
Forty-three percent of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never recover from their COVID-inspired losses.
Read MoreTopics: Social Media, Advertising, Marketing, Business Management, Email Marketing, Retail
