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Marketing Insights

Tips To Get Your Product Into The Big-Name Stores

Posted by Don Keller

Designing and manufacturing a great product is crucial to your business being a success, however, it’s only half the battle. In order for your business to make significant sales and generate real profit that will allow your company to grow and evolve moving forward, you need to ensure that your product is easily accessible and is put in front of as many eyes as possible. For many retailers, the best way to achieve this is to get your product into the stores of the big-box retailers.

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Topics: Marketing, Packaging Design, Retail

Tips for Packaging Expensive Products

Posted by Karen Kerski

First and foremost, people are willing to pay for the best. If you already have a strong brand reputation for luxury products it is easier to launch additional products. When you are an unknown brand you have to build a “high end” image and reputation. Existing brands moving into luxury category have a head start but still have to consider how to effectively add the luxury price category to their reputation.

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Topics: Marketing, Packaging Design, Market Expensive Products, Luxury Packaging

Why Brand Credibility and Package Design Are So Important

Posted by Karen Kerski

Great brands build it. Weak brands destroy it.

It only takes an instant. A customer sees your product package, website, maybe a post and immediately makes a judgment on your brand based solely on that single experience.

That one instantaneous judgment can result in loss of credibility. All the hours and money invested in creating the product is wasted. It’s a fact of business.

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Topics: Branding, Packaging Design, Rebranding

How To Measure Your Product For A Custom Box [with Video]

Posted by Michael Garlitz

Getting a correctly sized box for your product seems relatively simple—a quick measure of your product and BOOM you know what size box it needs to fit. But let’s take a closer look what you actually need to consider when determining the size.

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Topics: Packaging Design, Dieline, Package Printing

Packaging Success - Covid Case Studies

Posted by Don Keller

It’s been a full year since the shutdown of Covid. That was when business as we knew came to a halt - last March 15th! We all had to figure out what to do next with our business.

The following Catalpha clients found a way to turn on the steam this past year. Taking advantage of this ‘opportunity’. Yes, an ‘opportunity’, they looked at this shutdown differently because business WAS different.

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Topics: Branding, Packaging Design, Retail

The Importance Of Eco-Friendly Packaging For Your Product

Posted by Don Keller

Choosing the right materials for your product packaging can have a major impact on the success of your product in the marketplace.

While the packaging design you create is crucial in increasing brand awareness, protecting your product, presenting your offerings, and communicating with your customer, it also essential in putting forward the right image of your company.

Choosing recyclable materials to package your products is becoming increasingly important as more and more consumers are taking note of a brand’s commitment to sustainable and environmentally friendly business practices. 

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Topics: Packaging Design

The Best Printing For Packaging – Pros And Cons Of 5 Printing Methods

Posted by Don Keller

When it comes to your product packaging, you need to ensure that you create a design that makes your product stand out from the competition.

With the right packaging design, you can

• Improve the customer experience,

• Boost your branding,

• Add value to your products, and...

• Ultimately, increase sales! 

There are no set rules when it comes to printing for packaging.

However, there is a range of different printing methods, each of which has different strengths and weaknesses, that you should be aware of.

Using the correct printing for packaging is important and your best option will depend on several different factors.

With a better understanding of these variations, you will be able to make the best choice for your unique needs. 

So, let’s take a look at the top printing for packaging methods and explore their pros and cons:

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Topics: Packaging Design, Package Printing

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