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Marketing Insights

What You Can Learn from Coca-Cola’s Marketing Strategy

Posted by Sophie Douglas

Representing one of the most well-known brands in the world, well-loved from the west coast of the US all the way to Japan and Africa, Coca-Cola has not gotten where it is by being idle. 

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Topics: Branding, Marketing, Packaging Design, Business Management, Rebranding, Brand Loyalty, Consumer loyalty

How to Compete With Private Label Brands

Posted by Karen Kerski

Let’s begin with defining a private label. Typically, it is a retailer’s house brand. Craftsman is a well know Sears brand. Sears is not a manufacturer, so the Craftsman products were other brands cosmetically enhanced to have the brand color and badge of Craftsman. GE appliances and Milwaukee Power Tools are two of the major brands that provided Sears “private labeled” products.

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Topics: Branding, Packaging Design, Package Copywriting, product packaging

6 Compelling Package Branding Design Case Studies

Posted by Michael Garlitz

All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.

A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.

Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Topics: Branding, Marketing, Packaging Design, Design, Product Development, Rebranding, Brand Loyalty, Luxury Packaging, Food Packaging Design, Beauty Packaging, Retail, product packaging

Packaging Design Process - Start to Finish [with Video]

Posted by Michael Garlitz

Follow us as we go step by step through the design and production process for packaging the Combat Comb Pet Product. From our initial structural design and package design concepts through to the final printed package. 

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Topics: Branding, Packaging Design, Design, Package Copywriting, product packaging

Top 3 Packaging Innovations For E-Commerce Growth And Sustainability

Posted by Jessica Chapman

With online customers now paying more attention to packaging, eCommerce brands and retailers have started moving towards sustainable packaging solutions.

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Topics: Packaging Design, Ecommerce

Custom Packaging For Small Business – Why It’s Important & How To Get The Best Results

Posted by Don Keller

As a small business owner, you need to do everything that you possibly can to ensure that your product gets noticed.

Getting your product to stand out on the shelf when it’s next to your competitors can be difficult nowadays. 

However, one of the most effective ways to ensure your products are noticed is with customized packaging.

Custom packaging for small business can be a complete game-changer and should not be overlooked when you want your products to shine. 

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Topics: Branding, Packaging Design, Market Expensive Products, Luxury Packaging

Tips to Make Customers Happier With Eco Friendly Shipping Options

Posted by Nick Rojas

Getting our goods from point A to point B once relied entirely on the consumer, with shipping only necessary to get the products from the manufacturer to the store. Today, shipping and shopping work as closely together as beer and pretzels, to service the over 2.14 billion online shoppers, worldwide.

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Topics: Packaging Design, Ecommerce, Package Printing, Retail

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