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Marketing Insights

6 Compelling Package Branding Design Case Studies

Posted by Michael Garlitz

All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.

A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.

Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Topics: Branding, Marketing, Packaging Design, Design, Product Development, Rebranding, Brand Loyalty, Luxury Packaging, Food Packaging Design, Beauty Packaging, Retail, product packaging

Packaging Design Process - Start to Finish [with Video]

Posted by Michael Garlitz

Follow us as we go step by step through the design and production process for packaging the Combat Comb Pet Product. From our initial structural design and package design concepts through to the final printed package. 

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Topics: Branding, Packaging Design, Design, Package Copywriting, product packaging

Top 3 Packaging Innovations For E-Commerce Growth And Sustainability

Posted by Jessica Chapman

With online customers now paying more attention to packaging, eCommerce brands and retailers have started moving towards sustainable packaging solutions.

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Topics: Packaging Design, Ecommerce

Custom Packaging For Small Business – Why It’s Important & How To Get The Best Results

Posted by Don Keller

As a small business owner, you need to do everything that you possibly can to ensure that your product gets noticed.

Getting your product to stand out on the shelf when it’s next to your competitors can be difficult nowadays. 

However, one of the most effective ways to ensure your products are noticed is with customized packaging.

Custom packaging for small business can be a complete game-changer and should not be overlooked when you want your products to shine. 

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Topics: Branding, Packaging Design, Market Expensive Products, Luxury Packaging

Tips to Make Customers Happier With Eco Friendly Shipping Options

Posted by Nick Rojas

Getting our goods from point A to point B once relied entirely on the consumer, with shipping only necessary to get the products from the manufacturer to the store. Today, shipping and shopping work as closely together as beer and pretzels, to service the over 2.14 billion online shoppers, worldwide.

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Topics: Packaging Design, Ecommerce, Package Printing, Retail

Tips To Get Your Product Into The Big-Name Stores

Posted by Don Keller

Designing and manufacturing a great product is crucial to your business being a success, however, it’s only half the battle. In order for your business to make significant sales and generate real profit that will allow your company to grow and evolve moving forward, you need to ensure that your product is easily accessible and is put in front of as many eyes as possible. For many retailers, the best way to achieve this is to get your product into the stores of the big-box retailers.

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Topics: Marketing, Packaging Design, Retail

Tips for Packaging Expensive Products

Posted by Karen Kerski

First and foremost, people are willing to pay for the best. If you already have a strong brand reputation for luxury products it is easier to launch additional products. When you are an unknown brand you have to build a “high end” image and reputation. Existing brands moving into luxury category have a head start but still have to consider how to effectively add the luxury price category to their reputation.

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Topics: Marketing, Packaging Design, Market Expensive Products, Luxury Packaging

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