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Marketing Insights

Here’s How Low Prices Can Hurt Your Business

Posted by Jake S. Platt

One of the key ingredients of success in the business world is pricing products and services correctly. Pricing what you sell correctly will boost your sales and create a foundation for your enterprise to succeed. When you implement the wrong pricing strategy, you will create huge problems that your enterprise might fail to overcome.

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Topics: Marketing, Business Management, Retail

Tips for Spreading Awareness of Your Online Business

Posted by Nick Rojas

What is Brand Awareness?

Brand awareness is the extent to which customers recognize your brand name when seeking out a product. For example, have you ever asked for Coke when you just wanted a soda? Or Tylenol when you just needed a painkiller? You might not be poised or planning to take over the world like these two brands, but building brand awareness can be as simple as ensuring customers know your business, choosing your product over others that might be cheaper, or searching for your specific business or product name online.

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Topics: Branding, Marketing

Tips To Get Your Product Into The Big-Name Stores

Posted by Don Keller

Designing and manufacturing a great product is crucial to your business being a success, however, it’s only half the battle. In order for your business to make significant sales and generate real profit that will allow your company to grow and evolve moving forward, you need to ensure that your product is easily accessible and is put in front of as many eyes as possible. For many retailers, the best way to achieve this is to get your product into the stores of the big-box retailers.

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Topics: Marketing, Packaging Design, Retail

Tips for Packaging Expensive Products

Posted by Karen Kerski

First and foremost, people are willing to pay for the best. If you already have a strong brand reputation for luxury products it is easier to launch additional products. When you are an unknown brand you have to build a “high end” image and reputation. Existing brands moving into luxury category have a head start but still have to consider how to effectively add the luxury price category to their reputation.

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Topics: Marketing, Packaging Design, Market Expensive Products, Luxury Packaging

Ways to Grow Your Small Business in 2021 and Beyond

Posted by Nick Rojas

Growing is essential to your business. So, why wait for sales to level off? You should find ways to increase your sales to be on top of your game. If you are not growing, you are losing new business opportunities with your competitors being constantly ahead of you. COVID has changed the equation of sales in 2021.

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Topics: Marketing, Business Management

Boost Your Retail Business with These Tips

Posted by Nick Rojas

Running a retail business is hard, regardless of whether your store is online or in-person. The industry continues to change as technology pushes forward and stores stay beholden to customers’ expectations that also change over time.

The past year drastically changed how customers view and interact with retail shopping in everyday life, but there are ways to work with the recent changes rather than fighting against them. The typical landscape of retail businesses might be different from what we knew a few years ago, but that is not necessarily a bad thing, as change can bring new opportunities or avenues that you might have never considered otherwise.

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Topics: Marketing, Ecommerce, Point of Purchase Displays, Retail

Love The Customers You Have Before You Focus On The Ones You Don’t

Posted by Don Keller

When sales of your product start dwindling, your first thought might be to find a way to reach out to a newer, different audience. This is especially true of larger, established brands that in the past have seen strong sales within a loyal consumer base. It may appear by connecting with a whole new base may provide the seed for a future turnaround.

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Topics: Marketing, Business Management, Brand Loyalty, Retail

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