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Marketing Insights

The Impact of PR on Small Businesses

Posted by Nick Rojas

One of the greatest things about small businesses is that there is nowhere to go but up, making public relations an easy win. Many small business owners and operators are well aware of the progress involved in marketing, sales and other elements, but haven’t quite grasped the importance of public relations on the success of their business.

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Topics: Branding, Marketing, Public Relations

7 Ways to Establish Brand Longevity

Posted by Jessica Fender

Scaling a business requires constant effort and a clear vision. It is exciting to think about starting your venture however, with time people often realize that relentless dedication is required to keep it thriving. It is essential to not only work on the quality of your product or service but also give importance to the feedback from your customers and if their requirements are being met.

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Topics: Branding, Marketing

How To Use Video To Brand & Sell Product?

Posted by Melissa Waltz

Video content has become an increasingly popular way for businesses to build brand awareness and boost sales. The use of video in marketing strategies and tactics allows potential customers to create a connection with your product or service. In addition, video is more memorable and engaging and tends to stick with consumers more than other forms of content.

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Topics: Branding, Marketing, Brand Loyalty, Public Relations

Why Tracking Your Marketing Efforts Is Important?

Posted by Melissa Waltz

Having a marketing strategy is essential for any business, and in the digital era we live in, the prevalence of analytics for marketing success is equally vital. But, unfortunately, many companies do not exercise proper measuring or collecting data to analyze how their efforts impact the business. There are many reasons this could be so - lack of resources, knowledge, thinking they don’t have time, or just the sheer intimidation of using analytics and metrics.

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Topics: Online Marketing, Marketing, SEO, Email Marketing

The Effect of Technology on the Food & Beverage Industry

Posted by Emily Andrews

Technology has touched every aspect of life, including the food and beverage industry. High-tech solutions in business aim to save money, deliver goods and services more efficiently to consumers, and improve the overall customer experience. Keep reading to find out how technology has revolutionized the F&B industry.

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Topics: Branding, Marketing, Brand Loyalty

How to Deal with Bad PR

Posted by Samuel Matthews

Many organizations try to avoid negative PR but sometimes it may happen and could result in sharing of bad stories about a brand. When things go wrong in your company, you need to come up with ways and means of handling them.

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Topics: Branding, Marketing, Business Management, Public Relations

The 8 Most Important Marketing Metrics for Your Business (And How to Improve Them)

Posted by Karl Kangur

Even established online businesses can make the mistake of overlooking important marketing metrics in favor of so-called “vanity metrics.”

Overall website traffic, number of page views, time spent on site, and email open rates are all examples of data points that make marketers feel good about their efforts but don’t carry the weight of a more granular metric.

In this article, we’ll discuss eight marketing metrics that many business owners may not pay sufficient attention to. We’ll also take a look at reliable, actionable approaches to improving them.

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Topics: Online Marketing, Marketing, SEO, Email Marketing

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