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Marketing Insights

Translate Data into Valuable Information for Your Business

Posted by Nick Rojas


Data has become as essential as oil in the business world. Most people understand data is extremely valuable, but not everyone knows how to take raw data and refine it into useful business information.

In Douglas Adams’ book Hitchhiker’s Guide to the Galaxy, a computer is asked to define the meaning of life, and the computer eventually provides an answer of simply 42. The computer presented an answer, but no one understood it. While Hitchhiker’s Guide to the Galaxy is science fiction, this scene bears a resemblance to how many people view data in real life.

Unless you are able to turn data into valuable information, the data might as well be random numbers. By using various data management processes, your business can extract impactful insights from data.

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Topics: Marketing

Kickstart Your Campaign: Incorporating Video In Your Marketing Strategy

Posted by Andre Oentoro

Content marketing is ever-evolving. Years ago, blog posts were a hit but nowadays, a blog post without any images or videos is as good as nothing (according to Google). Thanks to the growth of social media platforms and Google’s algorithms, content marketers are always looking for the next strategy to end up first on the search results page.

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Topics: Branding, Marketing, Inbound Marketing, content

Are you ready for Holiday Sales?

Posted by Karen Kerski

The end of the year is soon upon us. Retailers everywhere are ramping up for the holidays, which for some translates to a third of their annual sales total, and the online retail space is no exception. Indeed, last years’ Black Friday and Cyber Monday generated $7.9 billion in sales to become the biggest online shopping experience in US history. This coupled with the multiple holidays during October through December make Q4 a prime time to realize some serious profits.

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Topics: Marketing, Ecommerce

How to Identify Your Target Audience

Posted by Karen Kerski

Some call this defining your “customer persona”.

Few products and services are so specialized that they have only one target audience.

Yet many brands -- in an attempt to stretch budgets -- use one general message which reaches too broad of an audience. This creates a diluted message that delivers lower ROI than if it was targeting the single best customer.

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Topics: Marketing, Inbound Marketing

How to Write a Perfect Product Description That Actually Converts Into Sales

Posted by Kristin Savage, guest author

E-commerce storefronts and online shops often struggle to find an audience. With so many outlets and potential purchase points available, customers often choose only one out of several. This creates a disparity in potential customers since the competition rarely lets down their guard.

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Topics: Marketing, Packaging Design, Product Descriptions

5 Offline Marketing Ideas To Boost Sales On Your Website

Posted by Don Keller

For companies that operate online, usually all of their sales are generated on the web.

But, in order to stand out in today’s quite competitive online marketing sea, more and more brands are incorporating some offline marketing tactics as well in order to grow their businesses.

Offline marketing, especially when combined with online marketing strategies can be very effective in boosting sales on your website.

Not much can compare with the power that human interaction has as well as having your customers feel and touch the product you are offering.

Delivering the right offline marketing experience can surely set you ahead of your competition.

Here are 5 offline marketing ideas that will help you boost sales on your website:

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Topics: Branding, Marketing

Creative Ways To Increase Your Company's Visibility

Posted by Nick Rojas

Consumers are bombarded by messages from companies every day - billboards while they drive, ads while they browse the web, and commercials on television are just a few. This means just pushing out content and advertising isn’t going to be enough to attract new customers. In order to attract brand loyalty, you need to be memorable. Luckily, companies often have vastly different demographics, which means we can learn from their example. Here are some creative ways to increase your company’s visibility:

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Topics: Social Media, Advertising, Marketing, Inbound Marketing

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