--- title: Marketing Insights Blog - Informative posts to help grow your business! | Public Relations description: Public Relations | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [5 Tips for Creating Videos That Convert New Business](https://blog.catalpha.com/5-tips-for-creating-videos-that-convert-new-business) Posted by [Torrey Tayenaka](https://blog.catalpha.com/author/torrey-tayenaka) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Videos-convert-mopre-sales..jpg) ](https://blog.catalpha.com/5-tips-for-creating-videos-that-convert-new-business) No matter what type of message you want to convey, videos can be an incredibly powerful tool for getting information out to potential customers and other viewers. Unlike written text, videos can engage people by conveying emotion and grabbing their attention. They also stir emotion in viewers, which can help to create a lasting impression. [Read More](https://blog.catalpha.com/5-tips-for-creating-videos-that-convert-new-business) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/5-tips-for-creating-videos-that-convert-new-business#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing), [Mobile Marketing](https://blog.catalpha.com/topic/mobile-marketing), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Public Relations](https://blog.catalpha.com/topic/public-relations) # [The Impact of PR on Small Businesses](https://blog.catalpha.com/the-impact-of-pr-on-small-businesses) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/the-impact-of-pr-on-small-businesses%20copy.webp) ](https://blog.catalpha.com/the-impact-of-pr-on-small-businesses) One of the greatest things about small businesses is that there is nowhere to go but up, making public relations an easy win. Many small business owners and operators are well aware of the progress involved in marketing, sales and other elements, but haven’t quite grasped the [importance of public relations](https://blog.catalpha.com/how-to-deal-with-bad-pr) on the success of their business. [Read More](https://blog.catalpha.com/the-impact-of-pr-on-small-businesses) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/the-impact-of-pr-on-small-businesses#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Public Relations](https://blog.catalpha.com/topic/public-relations) # [How To Use Video To Brand & Sell Product?](https://blog.catalpha.com/how-to-use-video-to-brand-sell-product) Posted by [Melissa Waltz](https://blog.catalpha.com/author/melissa-waltz) - [Tweet](https://twitter.com/share) [![Feature image with article title of two young men shooting a promotional video.](https://blog.catalpha.com/hubfs/how-to-use-video-to-brand-and-sell-product.webp) ](https://blog.catalpha.com/how-to-use-video-to-brand-sell-product) Video content has become an increasingly popular way for businesses to [build brand awareness](https://blog.catalpha.com/how-branding-improves-customer-perception-of-your-product) and boost sales. The use of video in marketing strategies and tactics allows potential customers to create a connection with your product or service. In addition, video is more memorable and engaging and[ tends ](https://medium.com/@slicevideo/this-is-why-video-is-the-most-engaging-type-of-content-e5ca46d5cef1#:~:text=According%20to%20research%E2%80%A6,long%20receive%20the%20most%20engagement.)to stick with consumers more than other forms of content. [Read More](https://blog.catalpha.com/how-to-use-video-to-brand-sell-product) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-use-video-to-brand-sell-product#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Public Relations](https://blog.catalpha.com/topic/public-relations) # [How to Deal with Bad PR](https://blog.catalpha.com/how-to-deal-with-bad-pr) Posted by [Samuel Matthews](https://blog.catalpha.com/author/samuel-matthews) - [Tweet](https://twitter.com/share) [![Article feature image - angry young woman yelling into a megaphone](https://blog.catalpha.com/hubfs/how-to-deal-eith-bad-pr.jpg) ](https://blog.catalpha.com/how-to-deal-with-bad-pr) Many organizations try to avoid negative PR but sometimes it may happen and could result in sharing of bad stories about a brand. When things go wrong in your company, you need to come up with ways and means of handling them. [Read More](https://blog.catalpha.com/how-to-deal-with-bad-pr) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-deal-with-bad-pr#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Public Relations](https://blog.catalpha.com/topic/public-relations) [View All Posts](https://blog.catalpha.com/all) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. 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