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Marketing Insights

The Impact of PR on Small Businesses

Posted by Nick Rojas

One of the greatest things about small businesses is that there is nowhere to go but up, making public relations an easy win. Many small business owners and operators are well aware of the progress involved in marketing, sales and other elements, but haven’t quite grasped the importance of public relations on the success of their business.

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Topics: Branding, Marketing, Public Relations

How To Use Video To Brand & Sell Product?

Posted by Melissa Waltz

Video content has become an increasingly popular way for businesses to build brand awareness and boost sales. The use of video in marketing strategies and tactics allows potential customers to create a connection with your product or service. In addition, video is more memorable and engaging and tends to stick with consumers more than other forms of content.

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Topics: Branding, Marketing, Brand Loyalty, Public Relations

How to Deal with Bad PR

Posted by Samuel Matthews

Many organizations try to avoid negative PR but sometimes it may happen and could result in sharing of bad stories about a brand. When things go wrong in your company, you need to come up with ways and means of handling them.

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Topics: Branding, Marketing, Business Management, Public Relations

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