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Marketing Insights

Why Tracking Your Marketing Efforts Is Important?

Posted by Melissa Waltz

Having a marketing strategy is essential for any business, and in the digital era we live in, the prevalence of analytics for marketing success is equally vital. But, unfortunately, many companies do not exercise proper measuring or collecting data to analyze how their efforts impact the business. There are many reasons this could be so - lack of resources, knowledge, thinking they don’t have time, or just the sheer intimidation of using analytics and metrics.

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Topics: Online Marketing, Marketing, SEO, Email Marketing

Revitalize your Ecommerce Sales with These 6 Strategies

Posted by John Hurley

Most entrepreneurs looking to grow a profitable business aren't satisfied with below-average ecommerce sales. Many even feel that average conversion rates (scoring at 1.81% in September 2021) aren't enough to drive real success. And sure, sales can't be through the roof all the time. After all, some seasonal lulls in consumer interest are natural. But, if you're seeing fewer purchases lately, it might be time to pay a bit more attention to the effectiveness of your brand at acquiring new customers.

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Topics: Online Marketing, Ecommerce, Email Marketing

The 8 Most Important Marketing Metrics for Your Business (And How to Improve Them)

Posted by Karl Kangur

Even established online businesses can make the mistake of overlooking important marketing metrics in favor of so-called “vanity metrics.”

Overall website traffic, number of page views, time spent on site, and email open rates are all examples of data points that make marketers feel good about their efforts but don’t carry the weight of a more granular metric.

In this article, we’ll discuss eight marketing metrics that many business owners may not pay sufficient attention to. We’ll also take a look at reliable, actionable approaches to improving them.

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Topics: Online Marketing, Marketing, SEO, Email Marketing

Marketing Tips To Help Grow Your Small Business

Posted by Nick Rojas

Forty-three percent of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never recover from their COVID-inspired losses.

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Topics: Social Media, Advertising, Marketing, Business Management, Email Marketing, Retail

Customer Engagement Online Strategies

Posted by Nick Rojas

The world is always-on, with little to no rest for companies these days. As a result, customers expect brands to meet their needs in real time. This means that the wall between customer and brand is getting smaller. Brands are expected to engage with their customers to build a relationship. Customers want answers to their questions, their feelings heard, and problems fixed. It is up to the brand to connect with customers and there are several ways to accomplish this.

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Topics: Online Marketing, Social Media, Email Marketing

How email subject line affects open rates.

Posted by Karen Kerski

I find it time consuming to go through emails that don’t have subject lines. When I need a client’s attention and fast response the subject line lets my client know what I am writing about. I don’t need to include “Urgent.”

The purpose of an email as is in any direct response campaign is to get the recipient to take a specific action. We stress the importance of keyword in a website and they are as important in the email subject line. Consider the keywords that would motivate a customer to click on a result in a Google search. A subject line has that same opportunity to motivate the action to open it.

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Topics: Inbound Marketing, Email Marketing, Content Creation

The Rise of Email Marketing Use in Emerging Economies

Posted by Marina Iermolaieva

In the last couple of decades, the businesses all over the world have witnessed a tremendous growth email marketing platforms. As such, countries previously qualified as “poor” are now seen as future economic powerhouses. Nations such as India, Nigeria, Brazil, Indonesia, and China are just a few that have attained immense economic growth because of various online marketing strategies. Naturally, the rise of previously less-developed nations has prompted the use of “technological” mediums to conduct business activities.

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Topics: Marketing, Inbound Marketing, Direct Mail, Email Marketing

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