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Topics: Social Media, Advertising, Branding, Marketing, Ecommerce, Email Marketing, Retail
Eventually, every business will experience a plateau in performance. Sales may level off and business owners may feel like they are in a rut. It is just a natural phase in business growth. One of the more common reasons for this to happen is that a business may have outgrown its original marketing strategy. Fortunately, there are ways that nearly any marketing strategy can be scaled to match the size and needs of the business.
Read MoreTopics: Social Media, Marketing, SEO, Email Marketing
Having a marketing strategy is essential for any business, and in the digital era we live in, the prevalence of analytics for marketing success is equally vital. But, unfortunately, many companies do not exercise proper measuring or collecting data to analyze how their efforts impact the business. There are many reasons this could be so - lack of resources, knowledge, thinking they don’t have time, or just the sheer intimidation of using analytics and metrics.
Read MoreTopics: Online Marketing, Marketing, SEO, Email Marketing
Most entrepreneurs looking to grow a profitable business aren't satisfied with below-average ecommerce sales. Many even feel that average conversion rates (scoring at 1.81% in September 2021) aren't enough to drive real success. And sure, sales can't be through the roof all the time. After all, some seasonal lulls in consumer interest are natural. But, if you're seeing fewer purchases lately, it might be time to pay a bit more attention to the effectiveness of your brand at acquiring new customers.
Read MoreTopics: Online Marketing, Ecommerce, Email Marketing
Even established online businesses can make the mistake of overlooking important marketing metrics in favor of so-called “vanity metrics.”
Overall website traffic, number of page views, time spent on site, and email open rates are all examples of data points that make marketers feel good about their efforts but don’t carry the weight of a more granular metric.
In this article, we’ll discuss eight marketing metrics that many business owners may not pay sufficient attention to. We’ll also take a look at reliable, actionable approaches to improving them.
Read MoreTopics: Online Marketing, Marketing, SEO, Email Marketing
Forty-three percent of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never recover from their COVID-inspired losses.
Read MoreTopics: Social Media, Advertising, Marketing, Business Management, Email Marketing, Retail
The world is always-on, with little to no rest for companies these days. As a result, customers expect brands to meet their needs in real time. This means that the wall between customer and brand is getting smaller. Brands are expected to engage with their customers to build a relationship. Customers want answers to their questions, their feelings heard, and problems fixed. It is up to the brand to connect with customers and there are several ways to accomplish this.
Read MoreTopics: Online Marketing, Social Media, Email Marketing