--- title: Marketing Insights Blog - Informative posts to help grow your business! | Email Marketing description: Email Marketing | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [Branding Tips for Boosting Your Sales During the Holidays](https://blog.catalpha.com/branding-tips-for-boosting-your-sales-during-the-holidays) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![Discounts and other sales incentives for holiday shopping traffic](https://blog.catalpha.com/hubfs/40of-%20cotton_studio.jpg) ](https://blog.catalpha.com/branding-tips-for-boosting-your-sales-during-the-holidays) *Photo by [cottonbro studio](https://www.pexels.com/photo/man-in-a-suit-working-at-a-store-6116878/)* [Read More](https://blog.catalpha.com/branding-tips-for-boosting-your-sales-during-the-holidays) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/branding-tips-for-boosting-your-sales-during-the-holidays#comments-listing) Topics: [Social Media](https://blog.catalpha.com/topic/social-media), [Advertising](https://blog.catalpha.com/topic/advertising), [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Ecommerce](https://blog.catalpha.com/topic/ecommerce), [Email Marketing](https://blog.catalpha.com/topic/email-marketing), [Retail](https://blog.catalpha.com/topic/retail) # [Tips For Scaling Your Marketing Strategy](https://blog.catalpha.com/tips-for-scaling-your-marketing-strategy) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![A group of people gathered areound a desk planning a marketing strategy.](https://blog.catalpha.com/hubfs/tips-for-scaling-your-marketing-strategy.jpg) ](https://blog.catalpha.com/tips-for-scaling-your-marketing-strategy) Eventually, every business will experience a plateau in performance. Sales may level off and business owners may feel like they are in a rut. It is just a natural phase in [business growth.](https://blog.catalpha.com/marketing-tips-to-help-grow-your-small-business) One of the more common reasons for this to happen is that a business may have outgrown its original marketing strategy. Fortunately, there are ways that nearly any marketing strategy can be scaled to match the size and needs of the business. [Read More](https://blog.catalpha.com/tips-for-scaling-your-marketing-strategy) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/tips-for-scaling-your-marketing-strategy#comments-listing) Topics: [Social Media](https://blog.catalpha.com/topic/social-media), [Marketing](https://blog.catalpha.com/topic/marketing), [SEO](https://blog.catalpha.com/topic/seo), [Email Marketing](https://blog.catalpha.com/topic/email-marketing) # [Why Tracking Your Marketing Efforts Is Important?](https://blog.catalpha.com/why-tracking-your-marketing-efforts-is-important) Posted by [Melissa Waltz](https://blog.catalpha.com/author/melissa-waltz) - [Tweet](https://twitter.com/share) [![Young woman with magnifying glass.](https://blog.catalpha.com/hubfs/why-tracking-your-marketing-efforts-is-important-dos-donts%20copy.webp) ](https://blog.catalpha.com/why-tracking-your-marketing-efforts-is-important) Having a marketing strategy is essential for any business, and in the digital era we live in, the prevalence of analytics for marketing success is equally vital. But, unfortunately, many companies do not exercise proper measuring or collecting data to analyze how their efforts impact the business. There are many reasons this could be so - lack of resources, knowledge, thinking they don’t have time, or just the sheer intimidation of using analytics and metrics. [Read More](https://blog.catalpha.com/why-tracking-your-marketing-efforts-is-important) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/why-tracking-your-marketing-efforts-is-important#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing), [SEO](https://blog.catalpha.com/topic/seo), [Email Marketing](https://blog.catalpha.com/topic/email-marketing) # [Revitalize your Ecommerce Sales with These 6 Strategies](https://blog.catalpha.com/revitalize-your-ecommerce-sales-with-these-6-strategies) Posted by [John Hurley](https://blog.catalpha.com/author/john-hurley) - [Tweet](https://twitter.com/share) [![Stylized illustration of consultants examining a sales funnel to improve online sales](https://blog.catalpha.com/hubfs/revitalize-your-ecommerce-sales-with-these-6-strategies.webp) ](https://blog.catalpha.com/revitalize-your-ecommerce-sales-with-these-6-strategies) Most entrepreneurs looking to [grow a profitable business](https://blog.catalpha.com/marketing-tips-to-help-grow-your-small-business) aren't satisfied with below-average ecommerce sales. Many even feel that average conversion rates (scoring at 1[.81% in September 2021](https://www.oberlo.com/statistics/average-ecommerce-conversion-rate)) aren't enough to drive real success. And sure, sales can't be through the roof all the time. After all, some seasonal lulls in consumer interest are natural. But, if you're seeing fewer purchases lately, it might be time to pay a bit more attention to the effectiveness of your brand at acquiring new customers. [Read More](https://blog.catalpha.com/revitalize-your-ecommerce-sales-with-these-6-strategies) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/revitalize-your-ecommerce-sales-with-these-6-strategies#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Ecommerce](https://blog.catalpha.com/topic/ecommerce), [Email Marketing](https://blog.catalpha.com/topic/email-marketing) # [The 8 Most Important Marketing Metrics for Your Business (And How to Improve Them)](https://blog.catalpha.com/the-8-most-important-marketing-metrics-for-your-business-and-how-to-improve-them) Posted by [Karl Kangur](https://blog.catalpha.com/author/karl-kangur) - [Tweet](https://twitter.com/share) [![Article feature image - Stylized illustration with figures examining analytics](https://blog.catalpha.com/hubfs/the-8-most-important-marketing-metrics-for-your-business-improve-sm.jpg) ](https://blog.catalpha.com/the-8-most-important-marketing-metrics-for-your-business-and-how-to-improve-them) Even established online businesses can make the mistake of overlooking important marketing metrics in favor of so-called “vanity metrics.” Overall website traffic, number of page views, time spent on site, and email open rates are all examples of data points that make marketers feel good about their efforts but don’t carry the weight of a more granular metric. In this article, we’ll discuss eight marketing metrics that many business owners may not pay sufficient attention to. We’ll also take a look at reliable, actionable approaches to improving them. [Read More](https://blog.catalpha.com/the-8-most-important-marketing-metrics-for-your-business-and-how-to-improve-them) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/the-8-most-important-marketing-metrics-for-your-business-and-how-to-improve-them#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing), [SEO](https://blog.catalpha.com/topic/seo), [Email Marketing](https://blog.catalpha.com/topic/email-marketing) # [Marketing Tips To Help Grow Your Small Business](https://blog.catalpha.com/marketing-tips-to-help-grow-your-small-business) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![Young restaurant entrepreneur reviewing business metrics.](https://blog.catalpha.com/hubfs/marketing-tips-to-help-grow-your-small-business.jpg) ](https://blog.catalpha.com/marketing-tips-to-help-grow-your-small-business) [Forty-three percent](https://www.podium.com/article/small-business-statistics/) of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never [recover from their COVID-inspired losses.](https://blog.catalpha.com/packaging-success-covid-case-studies) [Read More](https://blog.catalpha.com/marketing-tips-to-help-grow-your-small-business) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/marketing-tips-to-help-grow-your-small-business#comments-listing) Topics: [Social Media](https://blog.catalpha.com/topic/social-media), [Advertising](https://blog.catalpha.com/topic/advertising), [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Email Marketing](https://blog.catalpha.com/topic/email-marketing), [Retail](https://blog.catalpha.com/topic/retail) # [Customer Engagement Online Strategies](https://blog.catalpha.com/customer-engagement-online-strategies) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![social-media-icons-on-phone-screen](https://blog.catalpha.com/hubfs/social-media-icons-on-phone-screen.jpg) ](https://blog.catalpha.com/customer-engagement-online-strategies) The world is always-on, with little to no rest for companies these days. As a result, customers expect brands to meet their needs in real time. This means that the wall between customer and brand is getting smaller. Brands are expected to engage with their customers to build a relationship. Customers want answers to their questions, their feelings heard, and problems fixed. It is up to the brand to connect with customers and there are several ways to accomplish this. [Read More](https://blog.catalpha.com/customer-engagement-online-strategies) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/customer-engagement-online-strategies#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Social Media](https://blog.catalpha.com/topic/social-media), [Email Marketing](https://blog.catalpha.com/topic/email-marketing) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/email-marketing/page/2) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)