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Marketing Insights

Mobile Design and Software Development for Your Business

Posted by Nick Rojas

There are more products and services available than ever before. Technology has allowed companies of the world to produce some incredible innovations for customers to buy. Every product started out as an idea. Someone, somewhere had an idea for a product and made it a reality. There are a lot of steps between having an idea and launching a product. The first is, obviously, to have an idea. Let’s use creating an app or piece of software as an example. This guide will walk you through a few of the tricky steps and situations that come with developing software.

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Topics: Website Design, Mobile Marketing

The Impact Of Web Design On SEO

Posted by Nick Rojas

Search engine optimization, or SEO, is the process of increasing the quantity and quality of traffic to your website through organic search engine results.

Having good SEO is important for a business because it allows people who are searching online for a product or service to find your business's website over a competitors.

The more easily a person can find your business online, the more likely they are to do business with you. There are a lot of different things that impact a business's SEO, but one of the most important things is web design.

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Topics: Online Marketing, Website Design, Mobile Marketing, SEO

Top 3 Things Clients Want on Your Website

Posted by Nick Rojas

http://connect.catalpha.com/10-seo-mistakes-to-avoid-during-your-next-website-redesignNow more than ever, your website is one of the most important pieces of your brand’s visibility. In previous years, it wasn’t too rare to find that a business’ website was nothing more than a kind of online business card, not something used as a vehicle and central point for growing sales and exposure. Now, whether it serves to sell products online, showcase your company’s track record, or keep customers and clients up to date on your business, having the right elements on your site is crucial.  

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Topics: Online Marketing, Ecommerce, Website Design, Mobile Marketing

3 Ways to Boost Brand Loyalty

Posted by Karen Kerski

Consumer impression of your brand value is most often tied directly to your price and the retailer where it is sold. It's why you will never see certain products in Walmart. Even with the massive disruption technology has had on how people shop, sales and discounts still get people in the door leading to customer acquisition and repeat sales. Shoppers will always have a brand preference as long as brands differentiate and engage, but guaranteeing loyalty requires a consistency and engagement.

Many marketing guru’s are putting out false stories that brand loyalty isn’t possible with Gen Xers. They are also stating retail stores are passe, online will kill retail. I’m going to throw down my claim, based on history, experience and closely watching the industry… retail won’t die. Shoppers will always want to touch and see a product as part of the purchasing process. People will always want instant gratification and be able to walk out of a store with their purchase in had without waiting for shipping or a drone delivery.

It’s important that brands step up and innovate the shoppers experience and weave that experience from every marketing portal, mobile to store. Stores are struggling to stay profitable. In some categories the retailers have eliminated branding opportunities in store which accounts for some of their trouble, pushing house brands above the brands that draw consumers. Many are reducing floor staff which harms their reputation and store experience. I’ve heard comedians talk about the rarity of store personnel like spotting a rare white tiger.

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Topics: Branding, Mobile Marketing, market expensive products, brand loyalty

Why Google Requires Mobile Responsive Sites

Posted by Don Keller

On April 21st Google published it's latest program which will penalize web pages that are not optimized for mobile viewing -- and with good reason. Mobile Internet use (i.e., viewing and interacting with pages on smart phones, tablets, etc.) is now more common than going on the Internet on a desktop PC. What's more, the consensus among Google officials, online advertising professionals, and inbound marketing experts is that the update will be a pretty big deal. It is projected to affect many more people than other major updates, such as Panda and Penguin.

What do you need to know before the update? Businesses and web pages are expected to be negatively impacted -- and not for the reasons you think. Sites are not necessarily being penalized because they lack mobile optimization or mobile Web design altogether. Instead, businesses are making small mistakes on mobile pages that can make a big difference and ultimately hurt your search rankings. Here are a few to look out for:

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Topics: Website Design, Mobile Marketing, SEO

5 Mobile Advertising Trends in 2015

Posted by Karen Kerski

It's not a choice or something to be left on the future to do list. Your website has to function on a mobile devise. Not only will your visibility and sales be affected but you can expect Google to impart penalties. The growth of mobile activity has trended up steadily and over the last year we have seen certain industries cross the line where mobile visits exceed traditional computer traffic numbers.

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Topics: Online Marketing, Mobile Marketing

Direct Marketing Changes You Need To Make

Posted by Karen Kerski

maze-confusion-gerard79I believe you need to continually evaluate marketing results and be willing to change on the fly when results are clearly indicating that need. We all do an annual review at the end of our fiscal year. For many that is at the end of the calendar year.

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Topics: Inbound Marketing, direct mail, Mobile Marketing

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