The broad category of products that most of us use daily is Consumer Packaged Goods or CPGs. We get them from retail stores or shop for them online and bring them into our homes and businesses.

Typically, these items don't sit around unopened for very long. We use one or more of them every day.

Chances are we'll run out of them at least once a week, and on the next shopping trip, we'll replenish our supply.

 

These individually packaged units fall into many classifications but share many key characteristics.

In this primer, we'll cover all things CPG and give examples of how creative and consistent branding support makes these packaged goods popular with consumers and profitable for companies.

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Did you know that 65% of eCommerce businesses use software solutions for order fulfillment?

This statistic alone highlights the pivotal role of efficient fulfillment processes in retaining customers and expanding your business.

Optimizing your order fulfillment process is not just about speeding up delivery; it's creating a seamless, reliable, and adaptable system that evolves with your growing customer base.

From the moment a customer orders to the final delivery, every step should be a well-oiled machine, ensuring order accuracy and timely delivery. 

Order fulfillment is a challenging yet rewarding journey. Adopting the right strategies, harnessing the latest fulfillment software, and optimizing your fulfillment network can transform your business from a market player to a market leader.

Let's look into smart ways to manage orders, find cool solutions for sending out products, and handle your stock in a way that keeps everything running smoothly.

All these steps are key to making your customers happy and helping your business stand out in the busy world of online shopping.

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Product packaging has unimaginable superpowers. When your product is lying on the shelf of a store, then it’s the packaging that attracts the consumer and persuades them to choose it from the endless options.

A design that captivates the customer’s mind can be the difference between continuing business and a commercial activity on a road to nowhere.

Let’s dive deep into the ocean of creative and attractive designs that compel commercial production and consumer experiences beyond the ordinary.

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Nestle, Coca-Cola, and Proctor & Gamble? You probably do, but have you thought about the many brands each own that are not under a universal name and why?

These are all decades old companies and they strategically expanded their product lines over years. And, they all have an on-going commitment of innovation and acquisition to insuring the company’s longevity.

This is important no matter your company size. A company must commit to its future with innovation and acquisition. For each of these processes the rules for vetting are unique.

This is also true for companies that offer a service and don’t have hard products. When you look at the history of retail, it’s understandable considering the changes technology and society has demanded of businesses.

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