Marketing Insights

Why it's hard to market expensive products

Posted by Karen Kerski

High priced products have always been a tougher sale. Technology has changed the way we shop but hasn’t shortened the process. What has changed is where people access information and recommendations. It’s easier to get a lot of information quickly without going to the library.

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Topics: Advertising, Marketing, brand, market expensive products

3 Big Ideas for Brand Success in 2017

Posted by Don Keller

Brand masters know they need a meaningful, long-term relationship with their primary customers. Patriot’s and Raven’s are not the only companies needing raving fans. Studying successful names like Dorito’s and Coca-Cola will reveal the principles that will lead your business to build sustainable growth and brand impression.

Here are 3 strategies taken from our 30 years of working with international and national brands.

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Topics: Branding, Marketing

5 Questions To Use To Define Your Customer Personas

Posted by Karen Kerski

Do you truly know who your best customers are? Do you know what motivates them to purchase? Most times I ask my clients this there often identify every demographic because they don't want to walk away from any prospect. Let's admit it is difficult to work on your own marketing. Running your business is more enjoyable than digging through dry facts or looking for data that is asked for by these 5 key questions. There will be a lot of similarities, common traits for your customers. It is the unique facts we want to uncover, things that will break down your customer list into multiple personas.

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Topics: Marketing, content

Developing a Brand: 5 Branding Tips to Help Your Company Stand Out

Posted by Don Keller

Anyone who lived through the 1980s is undoubtedly familiar with the pop sensation Prince. Known for his innovative and eclectic work, flamboyant attitude, and wide vocal range, Prince is famously remembered for changing his name to a symbol and becoming "the artist formally known as Prince." In doing so, Prince single-handedly made himself into a brand while becoming exponentially more successful.

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Topics: Branding, Marketing

Why Every Business Needs Market Research.

Posted by Karen Kerski

Sound business decisions come from knowledge, verifiable facts. Experience has value but it needs to be supported with proof that is why market research is considered so critical by every successful business. Research gives you the information to create and produce the right product.

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Topics: Marketing, Design, Product Development

Across The Board Marketing Tips To Help Establish Your Company

Posted by Don Keller

Marketing your business can be tough at first, but not if you plan things carefully. In order to do so, there are a few things you're going to want to know about.

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Topics: Marketing

Tips To Sell Your Products Into Big Box Stores

Posted by Don Keller

A conversation with a professional marketing manager and how their company sells new products into big retail stores.

Catalpha:    I'm talking with Tracy today.  She is the Retail Marketing Manager for a large consumer health products company.  Tracy, if you could tell me a little bit about what your responsibilities are?

Tracy:     Sure. My responsibilities are to build out the marketing programs within retail. So that's creating the tools for the stores, whether that's indoor events or signage or it could be coupons. 

I'm driving traffic to the store in the Sunday paper, and driving traffic to the aisles and increase the sales in the stores. As well as working with each individual retailer on their marketing program.

And part of that is supporting our sales team and getting them the tools they need to make sales calls, trade shows and trade ads to sell our products into stores.

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Topics: Marketing

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