It's a struggle to start a business and challenges continue as you grow. Young businesses and start ups have similar struggles. No one knows about your company or what you sell. It's a battle to get attention with minimal budgets compared to the larger budgets of big brands or just the traction other mature companies have built over time. Big corporations invest a lot of effort and money into distinguishing their brand from the crowd. That being said, one of the biggest concerns of any small business or start up owner is and should be branding.
According to recent data collected by Burst Media, influencer campaigns earn almost $7 for every $1 they spend on branding. This includes spending for web design, content creation, SEO web marketing, and more. Based on this data, can you afford to skip out on this ROI? There are other agencies with statistics that support the return in marketing investment. 51% of consumers say building brand trust by interacting with brand via social media. Approximately 61% of millennials feel that a company's content impacts their brand loyalty.