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Marketing Insights

3 Big Branding Tips For Small Businesses

Posted by Don Keller

It's a struggle to start a business and challenges continue as you grow. Young businesses and start ups have similar struggles. No one knows about your company or what you sell. It's a battle to get attention with minimal budgets compared to the larger budgets of big brands or just the traction other mature companies have built over time. Big corporations invest a lot of effort and money into distinguishing their brand from the crowd.  That being said, one of the biggest concerns of any small business or start up owner is and should be branding.

According to recent data collected by Burst Media, influencer campaigns earn almost $7 for every $1 they spend on branding. This includes spending for web design, content creation, SEO web marketing, and more. Based on this data, can you afford to skip out on this ROI? There are other agencies with statistics that support the return in marketing investment. 51% of consumers say building brand trust by interacting with brand via social media. Approximately 61% of millennials feel that a company's content impacts their brand loyalty.

 

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Topics: Branding

20 Things A Restaurant Customer Hates But Won’t Tell You

Posted by Karen Kerski

Restaurant and food business is tough. But you got into it because of your love for food. You have an advantage many businesses don’t. You and your staff interact with your customers everyday and have the opportunity to know first hand what they like, don’t like and would love to have from you.

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Topics: Advertising, Branding

Organic Brand Trend

Posted by Karen Kerski

As health issues increase organic solutions have increased. There has been a big growth spurt in gluten free products. Organic baby products led the way in gaining acceptance in grocery stores from consumers. Organic meats and foods for adults have grown at a slower pace. Setting organic products apart from the standard fare requires your graphics on your product packaging  look different from traditional foods. There is a style that has surfaced that consumers can look for to identify an organic product in a food store. They typically have a lot of white and show a picture of raw food. Brand name includes "organic" call out and the name could remind one of simple foods like "Wild Oats" and "Honest".

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Topics: Branding, Packaging Design

Why 4 Big Brands Failed

Posted by Karen Kerski

Could this happen to you?

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Topics: Branding, Business Management

Developing a Brand: 5 Branding Tips to Help Your Company Stand Out

Posted by Don Keller

Anyone who lived through the 1980s is undoubtedly familiar with the pop sensation Prince. Known for his innovative and eclectic work, flamboyant attitude, and wide vocal range, Prince is famously remembered for changing his name to a symbol and becoming "the artist formally known as Prince." In doing so, Prince single-handedly made himself into a brand while becoming exponentially more successful.

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Topics: Branding, Marketing

Recognizing Rebranding Mistakes

Posted by Karen Kerski

A longstanding luxury brand changes their logo and Twitter lights up with negativity.

Whether you are a loyal customer or not we all recognize Lord & Taylor. I personally prefer the classic script logo. The elegance and flow remind me of the their luxury brand image. It's saddens me when I read a post saying the reason for the update was the 20 and 30 year olds can't read script. Funny that you still are required to sign your name to important documents yet script is thought to be outdated.


It will be interesting to see whether their rebranding has an impact on the brands efforts to be contemporary. The reason to update a logo so drastically is to reinvent and re-engage. Tiffany hasn't felt the need to change tehir look with clean font on turquois box. Coca Cola Classic has kept their look as well.Do you have a strong opinion on these logos?

Does it stand up to the brand impression of make you think of a Sharpee marker?

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Topics: Branding

3 Simple Reasons Why You Can't Afford to NOT Hire a Branding Agency

Posted by Don Keller

Branding is the glue that brings your business's product or service, website, packaging, imagery, and everything else together. Your brand identity is what determines your logo design, the look and feel of your web design, your product packaging design, your employee's uniforms, and so much more! To say that's it an important thing is truly an understatement; it's beyond critical to the success of your business.

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Topics: Branding

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