One of the greatest things about small businesses is that there is nowhere to go but up, making public relations an easy win. Many small business owners and operators are well aware of the progress involved in marketing, sales and other elements, but haven’t quite grasped the importance of public relations on the success of their business.
Read MoreTopics: Branding, Marketing, Public Relations
Scaling a business requires constant effort and a clear vision. It is exciting to think about starting your venture however, with time people often realize that relentless dedication is required to keep it thriving. It is essential to not only work on the quality of your product or service but also give importance to the feedback from your customers and if their requirements are being met.
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Video content has become an increasingly popular way for businesses to build brand awareness and boost sales. The use of video in marketing strategies and tactics allows potential customers to create a connection with your product or service. In addition, video is more memorable and engaging and tends to stick with consumers more than other forms of content.
Read MoreTopics: Branding, Marketing, Brand Loyalty, Public Relations
Technology has touched every aspect of life, including the food and beverage industry. High-tech solutions in business aim to save money, deliver goods and services more efficiently to consumers, and improve the overall customer experience. Keep reading to find out how technology has revolutionized the F&B industry.
Read MoreTopics: Branding, Marketing, Brand Loyalty
As a small business owner, you need to do everything that you possibly can to ensure that your product gets noticed.
Getting your product to stand out on the shelf when it’s next to your competitors can be difficult nowadays.
However, one of the most effective ways to ensure your products are noticed is with customized packaging.
Custom packaging for small business can be a complete game-changer and should not be overlooked when you want your products to shine.
Read MoreTopics: Branding, Packaging Design, Market Expensive Products, Luxury Packaging
Many organizations try to avoid negative PR but sometimes it may happen and could result in sharing of bad stories about a brand. When things go wrong in your company, you need to come up with ways and means of handling them.
Read MoreTopics: Branding, Marketing, Business Management, Public Relations
Point of purchase (POP) corrugate displays are a great way to boost your product’s visibility in-store, improve brand awareness and increase your sales. Using cardboard stands to display your products, you can ensure that your products are showcased in the best light possible, encouraging more interest in your offerings. Point of purchase cardboard displays are also incredibly versatile and can easily be customized to meet your needs.
Read MoreTopics: Branding, Point of Purchase Displays, Retail