All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.
A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.
Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Topics:
Branding,
Marketing,
Packaging Design,
Design,
Product Development,
Rebranding,
Brand Loyalty,
Luxury Packaging,
Food Packaging Design,
Beauty Packaging,
Retail,
product packaging
Follow us as we go step by step through the design and production process for packaging the Combat Comb Pet Product. From our initial structural design and package design concepts through to the final printed package.
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Topics:
Branding,
Packaging Design,
Design,
Package Copywriting,
product packaging
Over the past few years, more people than ever before have been tapping into their entrepreneurial energy and starting their own businesses. In fact, last year, the U.S. saw a record 5.4 million new businesses open their doors.
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Topics:
Branding,
Marketing,
Product Development
One of the greatest things about small businesses is that there is nowhere to go but up, making public relations an easy win. Many small business owners and operators are well aware of the progress involved in marketing, sales and other elements, but haven’t quite grasped the importance of public relations on the success of their business.
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Topics:
Branding,
Marketing,
Public Relations
Scaling a business requires constant effort and a clear vision. It is exciting to think about starting your venture however, with time people often realize that relentless dedication is required to keep it thriving. It is essential to not only work on the quality of your product or service but also give importance to the feedback from your customers and if their requirements are being met.
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Topics:
Branding,
Marketing
Video content has become an increasingly popular way for businesses to build brand awareness and boost sales. The use of video in marketing strategies and tactics allows potential customers to create a connection with your product or service. In addition, video is more memorable and engaging and tends to stick with consumers more than other forms of content.
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Topics:
Branding,
Marketing,
Brand Loyalty,
Public Relations
Technology has touched every aspect of life, including the food and beverage industry. High-tech solutions in business aim to save money, deliver goods and services more efficiently to consumers, and improve the overall customer experience. Keep reading to find out how technology has revolutionized the F&B industry.
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Topics:
Branding,
Marketing,
Brand Loyalty
