Branding and packaging design must be seen as critical components of any business strategy. In today's business climate, consumers are often overwhelmed with the number of choices that they face when making even the most mundane purchases.
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Branding and packaging design must be seen as critical components of any business strategy. In today's business climate, consumers are often overwhelmed with the number of choices that they face when making even the most mundane purchases.
Read More
Retail consumer buying behavior is a complex topic that has been studied extensively and likely will continue to be the focus of industry and academic surveys for some time to come.
As existing markets mature and new ones come online, competition intensifies as companies naturally seek as many advantages as possible.
One area companies focus on is their product packaging, in both retail outlets and e-commerce outlets. Product packaging serves many roles besides its core purpose of housing and protecting the product.
Once the product is manufactured, it may be shipped to a warehouse where it may sit for days or weeks before final delivery to retail store shelves and your packaging provides protection at this stage of the journey.
Once placed on the shelves, the packaging's other potential strengths come into play. The hours of work dedicated to designing a package that piques consumers' interest are tested here and can have a major impact on the overall success of the product in question.
• How will customers judge the packaging?
• Will they impulse buy?
• Do they immediately recognize the brand from the colors and logos on display?
These questions are the keys to the psychology behind modern product packaging.
Continue reading to learn how the packaging you choose for your products affects consumers' buying habits.
Read MoreTopics: Packaging Design, Rebranding, Luxury Packaging, Package Copywriting, Food Packaging Design, Package Printing
Whether you own a small store or a nationwide retail franchise with multiple departments, thoughtful implementation of product displays allows you to increase revenue through better visibility and more effortless flow for customers.
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Congratulations, you’ve made it. You kept your company afloat, are moving out of the garage, and orders are getting larger every week. That’s an amazing feat, but it also comes with a lot of extra stress and pressure. If you’re unsure how to support this growth and keep taking operations to the next level because of inventory and order issues, it might be time to look at an outsourced fulfillment partner like a 3PL.
Read MoreTopics: Online Marketing, Packaging Design, Business Management, Product Development, Point of Purchase Displays, Customer Loyalty
Representing one of the most well-known brands in the world, well-loved from the west coast of the US all the way to Japan and Africa, Coca-Cola has not gotten where it is by being idle.
Read MoreTopics: Branding, Marketing, Packaging Design, Business Management, Rebranding, Brand Loyalty, Consumer loyalty
Engaging with consumers has become the key to staying relevant in the digital era, but having a strategy oriented around engagement instead of pitching products and services is essential.
Read MoreTopics: Marketing, Brand Loyalty, boost engagement, Consumer loyalty
