Retail consumer buying behavior is a complex topic that has been studied extensively and likely will continue to be the focus of industry and academic surveys for some time to come.
As existing markets mature and new ones come online, competition intensifies as companies naturally seek as many advantages as possible.
One area companies focus on is their product packaging, in both retail outlets and e-commerce outlets. Product packaging serves many roles besides its core purpose of housing and protecting the product.
Once the product is manufactured, it may be shipped to a warehouse where it may sit for days or weeks before final delivery to retail store shelves and your packaging provides protection at this stage of the journey.
Once placed on the shelves, the packaging's other potential strengths come into play. The hours of work dedicated to designing a package that piques consumers' interest are tested here and can have a major impact on the overall success of the product in question.
• How will customers judge the packaging?
• Will they impulse buy?
• Do they immediately recognize the brand from the colors and logos on display?
These questions are the keys to the psychology behind modern product packaging.
Continue reading to learn how the packaging you choose for your products affects consumers' buying habits.
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