<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1606142696294891&amp;ev=PageView&amp;noscript=1">
Marketing Insights

How To Assemble Different Types Of POP Floor Displays (Video)

Posted by Don Keller


I'm going to show you three different custom floor displays that we've created and how to assemble them.

Read More

Topics: Branding, point of purchase displays, digital printing, litho laminate printing

How Much Do Point of Purchase (POP) Displays Cost?

Posted by Don Keller

Like packaging costs, the cost of point of purchase (POP) displays have a lot to do with material, size AND quantity

Let’s discuss some options to see if they fit your needs.

First of all - let’s talk usage.  How long will this display need to last?  Is it temporary? And only intended to be up for weeks or months?  Most of these types of displays are made from corrugate or sturdy coated paper stock.

Read More

Topics: point of purchase displays

7 Reasons Why You Thought Your Product Didn't Need a POP Display (And Why They're Wrong)

Posted by Don Keller

You've developed your product and tested it with focus groups. Your customer feedback on its effectiveness is fantastic.

You've also done your social media campaigns and spent most of what your budget allows for advertising and marketing.

You've poured all your time and resources into the product. Now it's time to watch it fly off the shelves.

When you decided to make the jump, and launch in retail outlets, you also decided to cut costs by letting your product go on a shelf.

Of course, it happens to be sitting right next to its competition.

Read More

Topics: point of purchase displays

10 Tips To Better Point of Purchase Displays

Posted by Don Keller

Point of purchase displays are a great addition to your product marketing and if done well, can move products better than shelf sales. Knowing how to effectively design and produce a display is essential to your POP success.  Here are 10 Tips that can help you build better displays...

 

Read More

Topics: point of purchase displays

Comments

Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project.