Gone are the days when custom corrugate floor displays needed massive orders and long lead times. Thanks to advancements in digital printing and agile production, even small-run (50 to 250 qty.) corrugated displays can be created quickly and affordably to match a region, holiday, sports team, or product lineup.
You get the visual impact of themed graphics without the commitment of large quantities!
In the highly competitive world of retail, where every inch of shelf space matters and consumer attention is fleeting, point of purchase (POP) displays have become a crucial marketing tool.
These strategically placed displays aim to attract shoppers at the moment they are making buying decisions, nudging them toward a specific brand or product. But what do manufacturers really want from their POP displays?
The answer is multifaceted, but ultimately it all comes down to one central goal: to sell more products. Let’s break down the key elements manufacturers look for when designing and ordering their point of purchase displays.
Read MoreTopics: Point of Purchase Displays, Corrugate Displays, CPG Products
In a world teeming with enigmas. From the Florida to Alaska. Few tales capture human fascination as deeply as the legend of Bigfoot. Whether one embraces the being or not is irrelevant; what remains undeniable is Bigfoot's renowned image of strength and elusiveness that simply cannot be overlooked.
Now picture infusing that aura of intrigue in your store exhibits. Presenting Bigfoot Store Displays by Catalpha – these point of sale corrugated displays are designed to be durable, like their namesake and make an impact that's hard to miss for anyone who sees them.
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In the competitive world of consumer product goods (CPG), establishing a solid brand identity and captivating customers' attention via packaging and new product displays is essential for success.
Amidst evolving retail landscapes, where in-store and online channels play significant and often supporting roles, cohesive branding support is crucial.
This expertise helps CPG companies stand out from the crowd and promote seamless customer experiences across various touchpoints.
Below, we look at the crucial role of point-of-purchase displays in creating a solid brand identity, driving sales, and enhancing the overall customer experience.
Read MoreTopics: Point of Purchase Displays, Retail, product packaging, CPG Branding
Whether you own a small store or a nationwide retail franchise with multiple departments, thoughtful implementation of product displays allows you to increase revenue through better visibility and more effortless flow for customers.
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Congratulations, you’ve made it. You kept your company afloat, are moving out of the garage, and orders are getting larger every week. That’s an amazing feat, but it also comes with a lot of extra stress and pressure. If you’re unsure how to support this growth and keep taking operations to the next level because of inventory and order issues, it might be time to look at an outsourced fulfillment partner like a 3PL.
Read MoreTopics: Online Marketing, Packaging Design, Business Management, Product Development, Point of Purchase Displays, Customer Loyalty
Doing well in retail is something every brand is striving to achieve. Once a customer is in store, how do you capture their attention and sell to them? The answer, my friend, is not 'blowing in the wind', it's found in your point of sale marketing.
Let's dive deeper into the world of POP marketing...
Read MoreTopics: Design, Point of Purchase Displays, Retail