You've developed your product and tested it with focus groups. Your customer feedback on its effectiveness is fantastic.
You've also done your social media campaigns and spent most of what your budget allows for advertising and marketing.
You've poured all your time and resources into the product. Now it's time to watch it fly off the shelves.
When you decided to make the jump, and launch in retail outlets, you also decided to cut costs by letting your product go on a shelf.
Of course, it happens to be sitting right next to its competition.