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Marketing Insights

Bigfoot Store Displays: The Legendary Phenomenon You Can’t Ignore!

Posted by Don Keller

In a world teeming with enigmas. From the Florida to Alaska. Few tales capture human fascination as deeply as the legend of Bigfoot. Whether one embraces the being or not is irrelevant; what remains undeniable is Bigfoot's renowned image of strength and elusiveness that simply cannot be overlooked.

Now picture infusing that aura of intrigue in your store exhibits. Presenting Bigfoot Store Displays by Catalpha – these point of sale corrugated displays are designed to be durable, like their namesake and make an impact that's hard to miss for anyone who sees them. 

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Topics: Point of Purchase Displays, Corrugate Displays

Point-of-Purchase Displays: The Art of Captivating Customers and Boosting CPG Sales

Posted by Don Keller

In the competitive world of consumer product goods (CPG), establishing a solid brand identity and captivating customers' attention via packaging and new product displays is essential for success.

Amidst evolving retail landscapes, where in-store and online channels play significant and often supporting roles, cohesive branding support is crucial.  

This expertise helps CPG companies stand out from the crowd and promote seamless customer experiences across various touchpoints.

Below, we look at the crucial role of point-of-purchase displays in creating a solid brand identity, driving sales, and enhancing the overall customer experience. 

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Topics: Point of Purchase Displays, Retail, product packaging, CPG Branding

How Displays For Retail Stores Can Increase Your Sales

Posted by Don Keller

Whether you own a small store or a nationwide retail franchise with multiple departments, thoughtful implementation of product displays allows you to increase revenue through better visibility and more effortless flow for customers.

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Topics: Point of Purchase Displays, Corrugate Displays

5 Signs It Is Time To Outsource Order Fulfillment So You Can Grow

Posted by Geoff Whiting

Congratulations, you’ve made it. You kept your company afloat, are moving out of the garage, and orders are getting larger every week. That’s an amazing feat, but it also comes with a lot of extra stress and pressure. If you’re unsure how to support this growth and keep taking operations to the next level because of inventory and order issues, it might be time to look at an outsourced fulfillment partner like a 3PL.

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Topics: Online Marketing, Packaging Design, Business Management, Product Development, Point of Purchase Displays, Customer Loyalty

Persuasive Point of Purchase Displays POP Your Products - 50 Samples!

Posted by Don Keller

Doing well in retail is something every brand is striving to achieve. Once a customer is in store, how do you capture their attention and sell to them? The answer, my friend, is not 'blowing in the wind', it's found in your point of sale marketing.

Let's dive deeper into the world of POP marketing...

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Topics: Design, Point of Purchase Displays, Retail

How To Determine Custom POP Cardboard Display Cost

Posted by Don Keller

Point of purchase (POP) corrugate displays are a great way to boost your product’s visibility in-store, improve brand awareness and increase your sales. Using cardboard stands to display your products, you can ensure that your products are showcased in the best light possible, encouraging more interest in your offerings. Point of purchase cardboard displays are also incredibly versatile and can easily be customized to meet your needs.

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Topics: Branding, Point of Purchase Displays, Retail

Everything You Need To Know About The Cost of Short Run POP Displays [with Pricing]

Posted by Don Keller

Hi, I'm Don Keller of Catalpa Packaging and Display. Most of our customers have a product, or they're in charge of marketing that product. And one way to market your product and get it in front of your customers is with a store display. Either a countertop, an aisle display, or floor display.

Today, I'm going to talk about our most commonly asked questions about our digitally printed, point of purchase displays. So the first question I'm asked is, How much is this going to cost? That's everybody's first question.

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Topics: Point of Purchase Displays

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