In the competitive world of consumer product goods (CPG), establishing a solid brand identity and captivating customers' attention via packaging and new product displays is essential for success.

Amidst evolving retail landscapes, where in-store and online channels play significant and often supporting roles, cohesive branding support is crucial.  

This expertise helps CPG companies stand out from the crowd and promote seamless customer experiences across various touchpoints.

Below, we look at the crucial role of point-of-purchase displays in creating a solid brand identity, driving sales, and enhancing the overall customer experience. 

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Whether you own a small store or a nationwide retail franchise with multiple departments, thoughtful implementation of product displays allows you to increase revenue through better visibility and more effortless flow for customers.

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Congratulations, you’ve made it. You kept your company afloat, are moving out of the garage, and orders are getting larger every week. That’s an amazing feat, but it also comes with a lot of extra stress and pressure. If you’re unsure how to support this growth and keep taking operations to the next level because of inventory and order issues, it might be time to look at an outsourced fulfillment partner like a 3PL.

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Doing well in retail is something every brand is striving to achieve. Once a customer is in store, how do you capture their attention and sell to them? The answer, my friend, is not 'blowing in the wind', it's found in your point of sale marketing.

Let's dive deeper into the world of POP marketing...

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Point of purchase (POP) corrugate displays are a great way to boost your product’s visibility in-store, improve brand awareness and increase your sales. Using cardboard stands to display your products, you can ensure that your products are showcased in the best light possible, encouraging more interest in your offerings. Point of purchase cardboard displays are also incredibly versatile and can easily be customized to meet your needs.

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Hi, I'm Don Keller of Catalpa Packaging and Display. Most of our customers have a product, or they're in charge of marketing that product. And one way to market your product and get it in front of your customers is with a store display. Either a countertop, an aisle display, or floor display.

Today, I'm going to talk about our most commonly asked questions about our digitally printed, point of purchase displays. So the first question I'm asked is, How much is this going to cost? That's everybody's first question.

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Running a retail business is hard, regardless of whether your store is online or in-person. The industry continues to change as technology pushes forward and stores stay beholden to customers’ expectations that also change over time.

The past year drastically changed how customers view and interact with retail shopping in everyday life, but there are ways to work with the recent changes rather than fighting against them. The typical landscape of retail businesses might be different from what we knew a few years ago, but that is not necessarily a bad thing, as change can bring new opportunities or avenues that you might have never considered otherwise.

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