---
title: Marketing Insights Blog - Informative posts to help grow your business! | Packaging Design (3)
description: Packaging Design | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (3)
---

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# [5 Signs It Is Time To Outsource Order Fulfillment So You Can Grow](https://blog.catalpha.com/5-signs-it-is-time-to-outsource-order-fulfillment-so-you-can-grow)

 Posted by [Geoff Whiting](https://blog.catalpha.com/author/geoff-whiting)

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[![](https://blog.catalpha.com/hubfs/pexels-cottonbro-studio-7019222%20copy.jpg) ](https://blog.catalpha.com/5-signs-it-is-time-to-outsource-order-fulfillment-so-you-can-grow)

Congratulations, you’ve made it. You kept your company afloat, are moving out of the garage, and orders are getting larger every week. That’s an amazing feat, but it also comes with a lot of extra stress and pressure. If you’re unsure how to support this growth and keep taking operations to the next level because of inventory and order issues, it might be time to look at an outsourced fulfillment partner like a 3PL.

[Read More](https://blog.catalpha.com/5-signs-it-is-time-to-outsource-order-fulfillment-so-you-can-grow)

 0 Comments [Click here to read/write comments](https://blog.catalpha.com/5-signs-it-is-time-to-outsource-order-fulfillment-so-you-can-grow#comments-listing)

 Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Business Management](https://blog.catalpha.com/topic/business-management), [Product Development](https://blog.catalpha.com/topic/product-development), [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Customer Loyalty](https://blog.catalpha.com/topic/customer-loyalty)

# [What You Can Learn from Coca-Cola’s Marketing Strategy](https://blog.catalpha.com/what-you-can-learn-from-coca-colas-marketing-strategy)

 Posted by [Sophie Douglas](https://blog.catalpha.com/author/sophie-douglas)

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[![coca-cola brand longevity](https://blog.catalpha.com/hubfs/images/branding-coca-cola.jpg) ](https://blog.catalpha.com/what-you-can-learn-from-coca-colas-marketing-strategy)

Representing one of the most well-known brands in the world, well-loved from the west coast of the US all the way to Japan and Africa, Coca-Cola has not gotten where it is by being idle. 

[Read More](https://blog.catalpha.com/what-you-can-learn-from-coca-colas-marketing-strategy)

 0 Comments [Click here to read/write comments](https://blog.catalpha.com/what-you-can-learn-from-coca-colas-marketing-strategy#comments-listing)

 Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Business Management](https://blog.catalpha.com/topic/business-management), [Rebranding](https://blog.catalpha.com/topic/rebranding), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Consumer loyalty](https://blog.catalpha.com/topic/consumer-loyalty)

# [How to Compete With Private Label Brands](https://blog.catalpha.com/how-to-compete-with-private-label-brands)

 Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski)

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[![Grocery store aisle with private label house brand products.](https://blog.catalpha.com/hubfs/how-to-compete-with-private-label-brands.jpg) ](https://blog.catalpha.com/how-to-compete-with-private-label-brands)

Let’s begin with defining a private label. Typically, it is a retailer’s house brand. Craftsman is a well know Sears brand. Sears is not a manufacturer, so the Craftsman products were other brands cosmetically enhanced to have the brand color and badge of Craftsman. GE appliances and Milwaukee Power Tools are two of the major brands that provided Sears “private labeled” products.

[Read More](https://blog.catalpha.com/how-to-compete-with-private-label-brands)

 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-compete-with-private-label-brands#comments-listing)

 Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Package Copywriting](https://blog.catalpha.com/topic/package-copywriting), [product packaging](https://blog.catalpha.com/topic/product-packaging)

# [6 Compelling Package Branding Design Case Studies](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies)

 Posted by [Michael Garlitz](https://blog.catalpha.com/author/michael-garlitz)

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[![6 Compelling Package Branding Design Case Studies](https://blog.catalpha.com/hubfs/5-Compelling-Branding-Design-Case-Studies.jpg) ](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies)

All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.

A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.

Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.  
______________________

[Read More](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies)

 1 Comment [Click here to read/write comments](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies#comments-listing)

 Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design), [Product Development](https://blog.catalpha.com/topic/product-development), [Rebranding](https://blog.catalpha.com/topic/rebranding), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Luxury Packaging](https://blog.catalpha.com/topic/luxury-packaging), [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design), [Beauty Packaging](https://blog.catalpha.com/topic/beauty-packaging), [Retail](https://blog.catalpha.com/topic/retail), [product packaging](https://blog.catalpha.com/topic/product-packaging)

# [Packaging Design Process - Start to Finish [with Video]](https://blog.catalpha.com/getting-a-unique-new-to-market-pet-product-into-shelf-ready-packaging-for-major-retailers)

 Posted by [Michael Garlitz](https://blog.catalpha.com/author/michael-garlitz)

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[![](https://blog.catalpha.com/hubfs/Pet-Product_Packaging-Design_Video_thumbnail-1.jpg) ](https://blog.catalpha.com/getting-a-unique-new-to-market-pet-product-into-shelf-ready-packaging-for-major-retailers)

Follow us as we go step by step through the design and production process for packaging the [Combat Comb Pet Product](https://www.combatcomb.com/). From our initial structural design and package design concepts through to the final printed package. 

[Read More](https://blog.catalpha.com/getting-a-unique-new-to-market-pet-product-into-shelf-ready-packaging-for-major-retailers)

 2 Comments [Click here to read/write comments](https://blog.catalpha.com/getting-a-unique-new-to-market-pet-product-into-shelf-ready-packaging-for-major-retailers#comments-listing)

 Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design), [Package Copywriting](https://blog.catalpha.com/topic/package-copywriting), [product packaging](https://blog.catalpha.com/topic/product-packaging)

# [Top 3 Packaging Innovations For E-Commerce Growth And Sustainability](https://blog.catalpha.com/top-3-packaging-innovations-for-e-commerce-growth-and-sustainability)

 Posted by [Jessica Chapman](https://blog.catalpha.com/author/jessica-chapman)

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[![Feature image for article - Package being delivered](https://blog.catalpha.com/hubfs/top-3-packaging-innovations-for-e-commerce-growth-and-sustainability%20copy.webp) ](https://blog.catalpha.com/top-3-packaging-innovations-for-e-commerce-growth-and-sustainability)

With online customers now paying more attention to packaging, eCommerce brands and retailers have started moving towards sustainable packaging solutions.

[Read More](https://blog.catalpha.com/top-3-packaging-innovations-for-e-commerce-growth-and-sustainability)

 4 Comments [Click here to read/write comments](https://blog.catalpha.com/top-3-packaging-innovations-for-e-commerce-growth-and-sustainability#comments-listing)

 Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Ecommerce](https://blog.catalpha.com/topic/ecommerce)

# [Custom Packaging For Small Business – Why It’s Important & How To Get The Best Results](https://blog.catalpha.com/custom-packaging-for-small-business-why-its-important-how-to-get-the-best-results)

 Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)

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[![Feature image for article - small business owner in a life preserver surrounded by sharks](https://blog.catalpha.com/hubfs/custom-packaging-for-small-business-why-important-get-best-results.webp) ](https://blog.catalpha.com/custom-packaging-for-small-business-why-its-important-how-to-get-the-best-results)

As a small business owner, you need to do everything that you possibly can to ensure that your product gets noticed.

Getting your product to stand out on the shelf when it’s next to your competitors can be difficult nowadays. 

However, one of the most effective ways to ensure your products are noticed is with customized packaging.

[Custom packaging for small business](https://catalpha.com/services/packaging-design/) can be a complete game-changer and should not be overlooked when you want your products to shine. 

[Read More](https://blog.catalpha.com/custom-packaging-for-small-business-why-its-important-how-to-get-the-best-results)

 1 Comment [Click here to read/write comments](https://blog.catalpha.com/custom-packaging-for-small-business-why-its-important-how-to-get-the-best-results#comments-listing)

 Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Market Expensive Products](https://blog.catalpha.com/topic/market-expensive-products), [Luxury Packaging](https://blog.catalpha.com/topic/luxury-packaging)

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