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Marketing Insights

4 Successful Packaging Redesign Stories

Posted by Don Keller

The reasons to redesign your package are varied but they usually boil down to one thing - lack of sales.  Whether its an old design that no longer stands out, or your product has ‘outgrown’ its original design because of new features or new competition has entered the market.  Redesigning offers you the opportunity to rethink your packaging, bring it up to speed and kickstart product sales.

Of course, that is IF you do it right. Below are 4 packaging redesigns projects.  With detailed reasons of why they were undertaken and what insights were used to direct design.  Take a look - perhaps there are similarities with your packaging.

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Topics: Packaging Design

Custom Sales Kits: WOW Your Customers and Increase Your Sales

Posted by Don Keller

Every savvy business owner knows you have to stand out to succeed. Customized sales or marketing kits can do just that when launching new products or selling premium price products.

Sales kits are an excellent means of putting the uniqueness of your brand and company on display while showing the recipient that they are important.

But we all know it’s a big investment and the kits need to have specific results… drive sales. Basically these are direct response tools and are only successful if they get a response, a sale, or create enough interest to make the customer pick up the phone.

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Topics: Packaging Design

Fantastic Packaging Designs from Catalpha [video]

Posted by Don Keller

I hope your year ahead will be as busy as our 2018. What have we been up to you ask? Well I'd like to tell you but showing you will be a lot easier.

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Topics: Packaging Design

How to Write a Perfect Product Description That Actually Converts Into Sales

Posted by Kristin Savage, guest author

E-commerce storefronts and online shops often struggle to find an audience. With so many outlets and potential purchase points available, customers often choose only one out of several. This creates a disparity in potential customers since the competition rarely lets down their guard.

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Topics: Marketing, Packaging Design, Product Descriptions

Can Multiple Brands Be Brought Under One Brand?

Posted by Karen Kerski

The simple answer is yes, but it really isn’t a simple matter. You must understand the “individual product and brand awareness” of each product that you are considering bringing under one brand. You must also consider the individual target audience of each product and brand. Being thorough in looking at these facts will determine which brand is the strongest to use as a single brand and whether it is appropriate main identity for every product.

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Topics: Branding, Packaging Design, Product Development, brand loyalty

8 Actionable Tips To Successfully Prepare Your Product Packaging For The U.S. Market

Posted by Don Keller

Launching your product in the States can be a daunting task.

While the market is competitive, with the right approach and a marketing strategy tailored specifically to the US mindset, there’s no reason your move to the American market can’t be a huge success. 

To make waves in the US market with your product, the packaging design you choose will be critical not just to the launch of your product but to its future success too.

Product packaging is a formidable force to ensure your product makes a place for itself on the American mall shelves and even more so, in the American home.

Check out these 8 practical tips to help you to plan and produce the best packaging design so that your product flies off the shelves in the US market. 

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Topics: Packaging Design

Stunning Beauty Packaging Design Secrets Revealed!

Posted by Don Keller

 

Walk through any department store cosmetics department, especially during the holidays and your senses will be overcome with the sights and smells of the huge range of perfume and beauty packaging designs that are before you.

Small boxes, and large ones too, some wrapped in shiny paper, exude a fair amount of luxury.

It is no surprise the beauty departments in many stores are the most well lit, to the point that the product’s packaging takes center stage to all the other products in the store and the consumer almost becomes distracted by the various choices to be had.

Beauty packaging is much like packaging for many other products.

Among the many considerations, manufacturers have to factor in printing and production costs, in addition to costs related to the types of materials used to package the products.

For the beauty industry, however, manufacturers have to really take packaging design up a notch to attract customers because this field is competitive and filled with products offering the same magical powers.

The beauty industry is also characterized by the fickleness of its customers, so to remain competitive in this highly competitive market, creating a design that will 'wow' customers is an absolute must.

Continue reading below to learn more about how you can create a stunning beauty packaging design and make it really shine in the eyes of the consumer.

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Topics: Packaging Design, beauty packaging

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