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Marketing Insights

Tips for Packaging Expensive Products

Posted by Karen Kerski

First and foremost, people are willing to pay for the best. If you already have a strong brand reputation for luxury products it is easier to launch additional products. When you are an unknown brand you have to build a “high end” image and reputation. Existing brands moving into luxury category have a head start but still have to consider how to effectively add the luxury price category to their reputation.

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Topics: Marketing, Packaging Design, Market Expensive Products, Luxury Packaging

7 Ways To Create Luxury Packaging

Posted by Don Keller

More than ever before, shopping is an experience. Twenty years ago, it was about getting hold of things you needed

Sure, plenty of people enjoyed the process of picking and trying, but the real focus was that big end goal, finding that big-ticket product.

Now, the act of shopping has become its own journey.

It’s a change driven by luxury brands and high-end retailers. They know that, if you make the search rewarding, consumers will be compelled to return to it.

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Topics: Market Expensive Products, Luxury Packaging

3 Ways to Boost Brand Loyalty

Posted by Karen Kerski

Consumer impression of your brand value is most often tied directly to your price and the retailer where it is sold. It's why you will never see certain products in Walmart. Even with the massive disruption technology has had on how people shop, sales and discounts still get people in the door leading to customer acquisition and repeat sales. Shoppers will always have a brand preference as long as brands differentiate and engage, but guaranteeing loyalty requires a consistency and engagement.

Many marketing guru’s are putting out false stories that brand loyalty isn’t possible with Gen Xers. They are also stating retail stores are passe, online will kill retail. I’m going to throw down my claim, based on history, experience and closely watching the industry… retail won’t die. Shoppers will always want to touch and see a product as part of the purchasing process. People will always want instant gratification and be able to walk out of a store with their purchase in had without waiting for shipping or a drone delivery.

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Topics: Branding, Mobile Marketing, Market Expensive Products, Brand Loyalty

Why it's hard to market expensive products

Posted by Karen Kerski

High priced products have always been a tougher sale. Technology has changed the way we shop but hasn’t shortened the process. What has changed is where people access information and recommendations. It’s easier to get a lot of information quickly without going to the library.

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Topics: Advertising, Branding, Marketing, Market Expensive Products

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