Getting our goods from point A to point B once relied entirely on the consumer, with shipping only necessary to get the products from the manufacturer to the store. Today, shipping and shopping work as closely together as beer and pretzels, to service the over 2.14 billion online shoppers, worldwide.
Read MoreTopics: Packaging Design, Ecommerce, Package Printing, Retail
Designing and manufacturing a great product is crucial to your business being a success, however, it’s only half the battle. In order for your business to make significant sales and generate real profit that will allow your company to grow and evolve moving forward, you need to ensure that your product is easily accessible and is put in front of as many eyes as possible. For many retailers, the best way to achieve this is to get your product into the stores of the big-box retailers.
Read MoreTopics: Marketing, Packaging Design, Retail
First and foremost, people are willing to pay for the best. If you already have a strong brand reputation for luxury products it is easier to launch additional products. When you are an unknown brand you have to build a “high end” image and reputation. Existing brands moving into luxury category have a head start but still have to consider how to effectively add the luxury price category to their reputation.
Read MoreTopics: Marketing, Packaging Design, Market Expensive Products, Luxury Packaging
It only takes an instant. A customer sees your product package, website, maybe a post and immediately makes a judgment on your brand based solely on that single experience.
That one instantaneous judgment can result in loss of credibility. All the hours and money invested in creating the product is wasted. It’s a fact of business.
Read MoreTopics: Branding, Packaging Design, Rebranding
Getting a correctly sized box for your product seems relatively simple—a quick measure of your product and BOOM you know what size box it needs to fit. But let’s take a closer look what you actually need to consider when determining the size.
Read MoreTopics: Packaging Design, Dieline, Package Printing
It’s been a full year since the shutdown of Covid. That was when business as we knew came to a halt - last March 15th! We all had to figure out what to do next with our business.
The following Catalpha clients found a way to turn on the steam this past year. Taking advantage of this ‘opportunity’. Yes, an ‘opportunity’, they looked at this shutdown differently because business WAS different.
Read MoreTopics: Branding, Packaging Design, Retail
Choosing the right materials for your product packaging can have a major impact on the success of your product in the marketplace.
While the packaging design you create is crucial in increasing brand awareness, protecting your product, presenting your offerings, and communicating with your customer, it also essential in putting forward the right image of your company.
Choosing recyclable materials to package your products is becoming increasingly important as more and more consumers are taking note of a brand’s commitment to sustainable and environmentally friendly business practices.
Read MoreTopics: Packaging Design