Product Packaging That Will Make It Memorable
While there are many examples of custom packaging that truly stands out from the crowd, there are also countless examples of customized packaging that doesn’t deviate enough from the norm to be memorable.
A great example of this is shoes. Shoes of all types tend to come in the exact same style or size box with very little changing from one box to the next other than the company logo and some branding.
If you want your products to jump off the shelves, whether those or virtual or in-store, you need to avoid this approach.
With custom packaging for small businesses, you have a unique opportunity to make the experience with your products as memorable as possible.
Avoid being safe and instead be brave, bold and don’t shy away from being different with your designs.
Being memorable is key to the success of your brand and your business moving forward so make sure that you go above and beyond with your design if you want to get the best results.
Elevate Your Brand With Custom Packaging For Small Business
With custom packaging for small business, your packaging can become an extension of your branding.
Not only can you include your brand colors, logo, and tagline, but should also aim to present your brand identity as clearly as possible.
This can be done in many ways from the typefaces you choose to the style of packaging you choose the colors you select, the wording you present on your packaging and so much more.
The key is to understand what your brand is all about, and what the identity of your brand is.
Creating a true brand identity can be difficult, however, custom packaging for small business can help a lot.
Determining how you want your brand to be perceived is the first step. Once you have this dialed in, you simply need to find the best way to present this image to prospective buyers through your packaging is going to be.
For example, if you are a clothing brand aimed at a younger market, you might go for a slightly edgier design with bold, bright colors and loud typefaces. On the other hand, if your brand focuses on luxury, you may choose to go for a more elegant, sophisticated look.
The key here is to understand what your brand is all about, and what the identity of your brand is. Once you have a clear understanding of this, you can use custom packaging for small business to bring your vision, and your brand, to life.
More Shares, Likes, And Comments On Social Media
Engaging with your customers on social media is no longer an option for small business owners, it’s essential to your success.
Social media is one of the first places that many people turn to when they are looking for new products. It's also one of the first places that customers will go to share the things that they like and those that they don’t with the world.
If your packaging stands out from the crowd you can be sure that more people will include it on their social media channels.
If your packaging is mundane and boring, you can be sure that it will not be shared too often on social media.
On the other hand, if your packaging stands out from the crowd, looks attractive and unique, you can be sure that more people will include it on their social media channels.
To encourage even more shares you can include your business hashtag on your custom packaging to make your packaging more “sharable”.
Design Custom Packaging That Will Boost Your Small Business
Custom packaging can be a game-changer for small businesses.
Although it might require some investment up-front, with the right approach to your custom packaging for small business products, you can ensure that your products stand out from the crowd moving forward, bringing more eyes to your offerings and boosting sales as a result.
To get the best possible return on your investment in custom packaging, be sure to get in touch with our team at Catalpha today.
With our experience and expertise with custom packaging for small business, you can be sure that your custom packaging will deliver the results you have been looking for.
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10 Essential Things You Need to Consider When Designing Appealing Food Packaging
Calculating the cost of product packaging
Create a Brand Name to Remember