Marketing Insights

Custom Packaging For Small Business – Why It’s Important & How To Get The Best Results

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As a small business owner, you need to do everything that you possibly can to ensure that your product gets noticed.

Getting your product to stand out on the shelf when it’s next to your competitors can be difficult nowadays. 

However, one of the most effective ways to ensure your products are noticed is with customized packaging.

Custom packaging for small business can be a complete game-changer and should not be overlooked when you want your products to shine. 

There are countless benefits to using custom packaging for small business owners.

Custom packaging gives you a unique opportunity to build your brand, inform your customers about the benefits of your product, create the right impression with your products and, above all else, make your products attractive to potential buyers.

Whether you are selling exclusively online, in-store, or you are visiting tradeshows in an effort to find vendors for your products, with custom packaging for small business, you can take your packaging to the next level and elevate your products moving forward. 

Custom packaging gives you a unique opportunity to build your brand...

Continue reading below to learn more about custom packaging for small business, why it’s important, and how you can gt the best possible results from your efforts. 

Why Custom Packaging For Small Business Is Important

Small business owners face a number of unique challenges when it comes to marketing their products. One of the main issues is that as a small business owner, you typically do not have access to the same budget as the big corporations.

However, this does not mean that you can’t compete.

Instead, it simply means that you need to ensure that you get the best possible value when you invest in custom packaging for small business products. 

Custom packaging for small business will help to boost sales, improve brand recognition, make your products stand out from the competition...

When it comes to designing custom packaging for small business, many business owners often worry about having to meet a minimum order quantity, dealing with packaging that is not the optimal shape or size for their products, and having to spend even more money on additional materials to keep your products packaged snugly so that they stay protected both in-store and in transit.

When you’re operating on a tighter budget, these issues can cause a lot of stress and can often deter owners from pursuing custom packaging for small business. 

However, the truth is that with the right approach, you can ensure that you get the best possible return on your investment.

After all, custom packaging for small business will help to boost sales, improve brand recognition, make your products stand out from the competition, and ensure that you make that all-important first impression on your customers moving forward. 

 

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How To Get The Best Possible Results From Custom Packaging For Small Business

Now that we have discussed why custom packaging for small business is important and why it is worth the investment, the next thing to consider is how you can get the best results from your custom packaging. 

Designing Your Package With The Customer In Mind

Your customers should be considered in just about every business decision you make, and this includes how you approach your custom packaging for small business.

Take the time to consider exactly who your customers are and design your custom packaging with them in mind. Perhaps your customers like the finer things in life, maybe they are eco-conscious or they might like a more rustic packaging style.

Understanding who your customers are and what their interests are will help you to shape the design of your new custom packaging. 

Consider exactly who your customers are and design your custom packaging with them in mind.

Keeping your customers in mind throughout the process will ensure that your custom packaging ticks all the boxes and resonates with your clients.

Going above and beyond in your market research will help to ensure that you get the best results possible from your efforts. 

 

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Custom dielines created for products that needed unique packaging.

Consider The Product

In addition to keeping your customers in mind, you also need to consider the product itself.

Remember that when you are considering custom packaging for small businesses, you are in complete control of the style and size of your packaging.

If your product is more fragile, you will need to design your packaging so that it keeps your offerings protected while also showcasing them in the best light possible.

If your products have a particular feel or look to them, you might want to design your packaging so that potential buyers can interact with the product and have a tactile experience before they buy. 

Design your packaging so that it keeps your offerings protected while also showcasing them in the best light possible.

Custom packaging for small business offerings can be designed to perfectly fit whatever shape or size of the product you are selling so you can void stock sizes or shapes that do nothing for your brand image. 

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Make A Great First Impression

Product packaging is usually the very first interaction that a customer will have with your product so it's important that you go the extra mile with your design.

With custom packaging for small business, there are no limitations to what you can do. Whether you want to use a particular material, or a unique size or shape box, as discussed above, you have the freedom to do whatever you think will get you the best results.

You can include any images, graphics, or photos that will help to give the best impression of your products and you can also include any text that will help to elevate your products in the eyes of the consumer. 

Custom packaging for small business products is essentially a blank canvas for you to share all of the benefits of your offerings in a unique and eye-catching way.

Through this blank canvas, you can connect with your customers in a way that fits your brand and that will make the best first impression possible on your clients in the future. 

Portrait of Don Keller

Want Us To Do It All For You?

Best Package For You - We’ll determine the best type and size of package that fits your product and your budget.

Design - We’ll create a design that will stand out from your competition.

We’ll Get it Printed - Don’t be left with a pretty design and nothing else. We can also print your package so you can get it on the shelf and sold!

CONTACT US TODAY

Product Packaging That Will Make It Memorable

While there are many examples of custom packaging that truly stands out from the crowd, there are also countless examples of customized packaging that doesn’t deviate enough from the norm to be memorable.

A great example of this is shoes. Shoes of all types tend to come in the exact same style or size box with very little changing from one box to the next other than the company logo and some branding.

If you want your products to jump off the shelves, whether those or virtual or in-store, you need to avoid this approach. 

With custom packaging for small businesses, you have a unique opportunity to make the experience with your products as memorable as possible.

Avoid being safe and instead be brave, bold and don’t shy away from being different with your designs.

Being memorable is key to the success of your brand and your business moving forward so make sure that you go above and beyond with your design if you want to get the best results. 

 

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Elevate Your Brand With Custom Packaging For Small Business

With custom packaging for small business, your packaging can become an extension of your branding.

Not only can you include your brand colors, logo, and tagline, but should also aim to present your brand identity as clearly as possible.

This can be done in many ways from the typefaces you choose to the style of packaging you choose the colors you select, the wording you present on your packaging and so much more. 

The key is to understand what your brand is all about, and what the identity of your brand is.

Creating a true brand identity can be difficult, however, custom packaging for small business can help a lot.

Determining how you want your brand to be perceived is the first step. Once you have this dialed in, you simply need to find the best way to present this image to prospective buyers through your packaging is going to be.

For example, if you are a clothing brand aimed at a younger market, you might go for a slightly edgier design with bold, bright colors and loud typefaces. On the other hand, if your brand focuses on luxury, you may choose to go for a more elegant, sophisticated look. 

The key here is to understand what your brand is all about, and what the identity of your brand is. Once you have a clear understanding of this, you can use custom packaging for small business to bring your vision, and your brand, to life. 

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More Shares, Likes, And Comments On Social Media

Engaging with your customers on social media is no longer an option for small business owners, it’s essential to your success.

Social media is one of the first places that many people turn to when they are looking for new products. It's also one of the first places that customers will go to share the things that they like and those that they don’t with the world. 

If your packaging stands out from the crowd you can be sure that more people will include it on their social media channels.

If your packaging is mundane and boring, you can be sure that it will not be shared too often on social media.

On the other hand, if your packaging stands out from the crowd, looks attractive and unique, you can be sure that more people will include it on their social media channels.

To encourage even more shares you can include your business hashtag on your custom packaging to make your packaging more “sharable”. 

 

Design Custom Packaging That Will Boost Your Small Business 

Custom packaging can be a game-changer for small businesses.

Although it might require some investment up-front, with the right approach to your custom packaging for small business products, you can ensure that your products stand out from the crowd moving forward, bringing more eyes to your offerings and boosting sales as a result. 

To get the best possible return on your investment in custom packaging, be sure to get in touch with our team at Catalpha today.

With our experience and expertise with custom packaging for small business, you can be sure that your custom packaging will deliver the results you have been looking for. 

 

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Topics: Branding, Packaging Design, Market Expensive Products, Luxury Packaging

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