--- title: Marketing Insights Blog - Informative posts to help grow your business! | Retail (2) description: Retail | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (2) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [6 Compelling Package Branding Design Case Studies](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies) Posted by [Michael Garlitz](https://blog.catalpha.com/author/michael-garlitz) - [Tweet](https://twitter.com/share) [![6 Compelling Package Branding Design Case Studies](https://blog.catalpha.com/hubfs/5-Compelling-Branding-Design-Case-Studies.jpg) ](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies) All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products. A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty. Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop. ______________________ [Read More](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/6-compelling-package-branding-design-case-studies#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design), [Product Development](https://blog.catalpha.com/topic/product-development), [Rebranding](https://blog.catalpha.com/topic/rebranding), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Luxury Packaging](https://blog.catalpha.com/topic/luxury-packaging), [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design), [Beauty Packaging](https://blog.catalpha.com/topic/beauty-packaging), [Retail](https://blog.catalpha.com/topic/retail), [product packaging](https://blog.catalpha.com/topic/product-packaging) # [How To Determine Custom POP Cardboard Display Cost](https://blog.catalpha.com/how-to-determine-custom-pop-cardboard-display-cost) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Articles' feature image - Hand holding examples of corrugate cardboard displays](https://blog.catalpha.com/hubfs/how-to-determine-custom-pop-currogate-cardboard-display-cost.jpg) ](https://blog.catalpha.com/how-to-determine-custom-pop-cardboard-display-cost) [Point of purchase (POP) corrugate displays](https://catalpha.com/services/packaging-design/custom-corrugated-cardboard-point-of-purchase-displays/) are a great way to boost your product’s visibility in-store, improve [brand awareness](https://blog.catalpha.com/tips-for-spreading-awareness-of-your-online-business) and increase your sales. Using cardboard stands to display your products, you can ensure that your products are showcased in the best light possible, encouraging more interest in your offerings. Point of purchase cardboard displays are also incredibly versatile and can easily be customized to meet your needs. [Read More](https://blog.catalpha.com/how-to-determine-custom-pop-cardboard-display-cost) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-determine-custom-pop-cardboard-display-cost#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Retail](https://blog.catalpha.com/topic/retail) # [Marketing Tips To Help Grow Your Small Business](https://blog.catalpha.com/marketing-tips-to-help-grow-your-small-business) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![Young restaurant entrepreneur reviewing business metrics.](https://blog.catalpha.com/hubfs/marketing-tips-to-help-grow-your-small-business.jpg) ](https://blog.catalpha.com/marketing-tips-to-help-grow-your-small-business) [Forty-three percent](https://www.podium.com/article/small-business-statistics/) of businesses closed temporarily in 2020, all due to COVID, and 10% of those businesses that stayed open were forced to cut their own wages, many worried that they would never [recover from their COVID-inspired losses.](https://blog.catalpha.com/packaging-success-covid-case-studies) [Read More](https://blog.catalpha.com/marketing-tips-to-help-grow-your-small-business) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/marketing-tips-to-help-grow-your-small-business#comments-listing) Topics: [Social Media](https://blog.catalpha.com/topic/social-media), [Advertising](https://blog.catalpha.com/topic/advertising), [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Email Marketing](https://blog.catalpha.com/topic/email-marketing), [Retail](https://blog.catalpha.com/topic/retail) # [Tips to Make Customers Happier With Eco Friendly Shipping Options](https://blog.catalpha.com/a-guide-to-eco-friendly-shopping) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![Feature image depicting ecommerce and online shopping packaging materials](https://blog.catalpha.com/hubfs/tips-to-make-customers-happier-with-eco-friendly-shipping-options.jpg) ](https://blog.catalpha.com/a-guide-to-eco-friendly-shopping) Getting our goods from point A to point B once relied entirely on the consumer, with shipping only necessary to get the products from the manufacturer to the store. Today, shipping and shopping work as closely together as beer and pretzels, to service the over [2.14 billion](https://sleeknote.com/blog/e-commerce-statistics) online shoppers, worldwide. [Read More](https://blog.catalpha.com/a-guide-to-eco-friendly-shopping) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/a-guide-to-eco-friendly-shopping#comments-listing) Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Ecommerce](https://blog.catalpha.com/topic/ecommerce), [Package Printing](https://blog.catalpha.com/topic/package-printing), [Retail](https://blog.catalpha.com/topic/retail) # [Here’s How Low Prices Can Hurt Your Business](https://blog.catalpha.com/heres-how-low-prices-can-hurt-your-business) Posted by [Jake S. Platt](https://blog.catalpha.com/author/jake-s-platt) - [Tweet](https://twitter.com/share) [![Featured image of a closed sign on the front door of a business](https://blog.catalpha.com/hubfs/how-low-prices-can-hurt-your-business.jpg) ](https://blog.catalpha.com/heres-how-low-prices-can-hurt-your-business) One of the key ingredients of success in the [business](https://blog.catalpha.com/tips-to-plan-and-accomplish-your-business-goals-for-2021) world is pricing products and services correctly. Pricing what you sell correctly will boost your sales and create a foundation for your enterprise to succeed. When you implement the wrong pricing strategy, you will create huge problems that your enterprise might fail to overcome. [Read More](https://blog.catalpha.com/heres-how-low-prices-can-hurt-your-business) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/heres-how-low-prices-can-hurt-your-business#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Retail](https://blog.catalpha.com/topic/retail) # [Tips To Get Your Product Into The Big-Name Stores](https://blog.catalpha.com/tips-to-get-your-product-into-the-big-name-stores) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Feature image for article - Tips To Get Your Product In The Big Name Stores.](https://blog.catalpha.com/hubfs/tips-big-name-stores.jpg) ](https://blog.catalpha.com/tips-to-get-your-product-into-the-big-name-stores) Designing and manufacturing a great product is crucial to your business being a success, however, it’s only half the battle. In order for your business to make significant sales and generate real profit that will allow your company to grow and evolve moving forward, you need to ensure that your product is easily accessible and is put in front of as many eyes as possible. For many retailers, the best way to achieve this is to get your product into the stores of the big-box retailers. [Read More](https://blog.catalpha.com/tips-to-get-your-product-into-the-big-name-stores) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/tips-to-get-your-product-into-the-big-name-stores#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Retail](https://blog.catalpha.com/topic/retail) # [Boost Your Retail Business with These Tips](https://blog.catalpha.com/boost-your-retail-business-with-these-tips) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![A retail store with a We're Open sign hanging on the door](https://blog.catalpha.com/hubfs/boost-retail-business-tips.jpg) ](https://blog.catalpha.com/boost-your-retail-business-with-these-tips) Running a retail business is hard, regardless of whether your store is online or in-person. The industry continues to change as technology pushes forward and stores stay beholden to customers’ expectations that also change over time. The past year drastically changed how customers view and interact with retail shopping in everyday life, but there are ways to work with the recent changes rather than fighting against them. The typical landscape of retail businesses might be different from what we knew a few years ago, but that is not necessarily a bad thing, as change can bring new opportunities or avenues that you might have never considered otherwise. [Read More](https://blog.catalpha.com/boost-your-retail-business-with-these-tips) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/boost-your-retail-business-with-these-tips#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Ecommerce](https://blog.catalpha.com/topic/ecommerce), [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Retail](https://blog.catalpha.com/topic/retail) [«Back](https://blog.catalpha.com/topic/retail/page/1) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/retail/page/3) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)