--- title: Marketing Insights Blog - Informative posts to help grow your business! | Jake S. Platt description: Jake S. Platt is 31. He has a master’s degree in marketing and currently started his way as a content writer. Wrote his first story at age 15, now he brings his decades of experience to inspire people to explore the world. --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) ## Jake S. Platt Jake S. Platt is 31. He has a master’s degree in marketing and currently started his way as a content writer. Wrote his first story at age 15, now he brings his decades of experience to inspire people to explore the world. ### Recent Posts # [How Branding Improves Customer Perception of your Product](https://blog.catalpha.com/how-branding-improves-customer-perception-of-your-product) Posted by [Jake S. Platt](https://blog.catalpha.com/author/jake-s-platt) - [Tweet](https://twitter.com/share) [![Featured image for article - Happy, satisfied customers.](https://blog.catalpha.com/hubfs/how-branding-improves-customer-perception-of-your-product.jpg) ](https://blog.catalpha.com/how-branding-improves-customer-perception-of-your-product) Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors. [Read More](https://blog.catalpha.com/how-branding-improves-customer-perception-of-your-product) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/how-branding-improves-customer-perception-of-your-product#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty) # [Here’s How Low Prices Can Hurt Your Business](https://blog.catalpha.com/heres-how-low-prices-can-hurt-your-business) Posted by [Jake S. Platt](https://blog.catalpha.com/author/jake-s-platt) - [Tweet](https://twitter.com/share) [![Featured image of a closed sign on the front door of a business](https://blog.catalpha.com/hubfs/how-low-prices-can-hurt-your-business.jpg) ](https://blog.catalpha.com/heres-how-low-prices-can-hurt-your-business) One of the key ingredients of success in the [business](https://blog.catalpha.com/tips-to-plan-and-accomplish-your-business-goals-for-2021) world is pricing products and services correctly. Pricing what you sell correctly will boost your sales and create a foundation for your enterprise to succeed. When you implement the wrong pricing strategy, you will create huge problems that your enterprise might fail to overcome. [Read More](https://blog.catalpha.com/heres-how-low-prices-can-hurt-your-business) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/heres-how-low-prices-can-hurt-your-business#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Retail](https://blog.catalpha.com/topic/retail) [View All Posts](https://blog.catalpha.com/all) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)