--- title: Marketing Insights Blog - Informative posts to help grow your business! | Brand Loyalty (2) description: Brand Loyalty | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (2) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [The Effect of Technology on the Food & Beverage Industry](https://blog.catalpha.com/the-effect-of-technology-on-the-food-beverage-industry) Posted by [Emily Andrews](https://blog.catalpha.com/author/emily-andrews) - [Tweet](https://twitter.com/share) [![Feature image with title of article - Illustration of a robot serving food.](https://blog.catalpha.com/hubfs/the-effect-of-technology-on-the-food-%26-beverage-industry-robots.webp) ](https://blog.catalpha.com/the-effect-of-technology-on-the-food-beverage-industry) Technology has touched every aspect of life, including the food and beverage industry. High-tech solutions in business aim to save money, deliver goods and services more efficiently to consumers, and improve the overall customer experience. Keep reading to find out how technology has revolutionized the F&B industry. [Read More](https://blog.catalpha.com/the-effect-of-technology-on-the-food-beverage-industry) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/the-effect-of-technology-on-the-food-beverage-industry#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty) # [How Branding Improves Customer Perception of your Product](https://blog.catalpha.com/how-branding-improves-customer-perception-of-your-product) Posted by [Jake S. Platt](https://blog.catalpha.com/author/jake-s-platt) - [Tweet](https://twitter.com/share) [![Featured image for article - Happy, satisfied customers.](https://blog.catalpha.com/hubfs/how-branding-improves-customer-perception-of-your-product.jpg) ](https://blog.catalpha.com/how-branding-improves-customer-perception-of-your-product) Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors. [Read More](https://blog.catalpha.com/how-branding-improves-customer-perception-of-your-product) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/how-branding-improves-customer-perception-of-your-product#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty) # [Love The Customers You Have Before You Focus On The Ones You Don’t](https://blog.catalpha.com/love-the-customers-you-have-before-you-focus-on-the-ones-you-dont) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Potential male motorcycle customer posing with bike.](https://blog.catalpha.com/hubfs/Harley-Davidson-motorbike-rider-black-leather-outfit-biker.jpg) ](https://blog.catalpha.com/love-the-customers-you-have-before-you-focus-on-the-ones-you-dont) When sales of your product start dwindling, your first thought might be to find a way to reach out to a newer, different audience. This is especially true of larger, established brands that in the past have seen strong sales within a loyal consumer base. It may appear by connecting with a whole new base may provide the seed for a future turnaround. [Read More](https://blog.catalpha.com/love-the-customers-you-have-before-you-focus-on-the-ones-you-dont) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/love-the-customers-you-have-before-you-focus-on-the-ones-you-dont#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Retail](https://blog.catalpha.com/topic/retail) # [Successful Young Candy Entrepreneur Shares His Sweet Success Secrets](https://blog.catalpha.com/candy-entrepreneur-shares-his-sweet-success-secrets) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![candy-packaging](https://blog.catalpha.com/hubfs/dave-slider.jpg) ](https://blog.catalpha.com/candy-entrepreneur-shares-his-sweet-success-secrets) The following is a recent interview I had with the owner of [Dave's Sweet Tooth Toffee](https://www.davessweettooth.com/) - Andrew Chmielewski.  Andrew has taken his home toffee recipe to a national level with his product which is now in many stores nationwide including Krogers, Sam’s and many others.  I spent a few minutes with Andrew recently as he gave me the '411' of his success… **** [Read More](https://blog.catalpha.com/candy-entrepreneur-shares-his-sweet-success-secrets) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/candy-entrepreneur-shares-his-sweet-success-secrets#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Rebranding](https://blog.catalpha.com/topic/rebranding), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Food Packaging Design](https://blog.catalpha.com/topic/food-packaging-design) # [Drive Brand Awareness with Loyalty](https://blog.catalpha.com/drive-brand-awareness-with-loyalty) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![drive-brand-awareness-car-tunnel](https://blog.catalpha.com/hubfs/drive-brand-awareness-car-tunnel.jpg) ](https://blog.catalpha.com/drive-brand-awareness-with-loyalty) Immediately you think of the old loyalty programs, earning points to get a reward. That’s part of what this is about. How does Starbucks and Chic-Fil-A have such loyal of repeat customers that will only buy one brand of coffee and drive an extra mile to get to Chic-Fil-A? These customers [want more than convenience.](https://www.brandingstrategyinsider.com/2016/07/brand-loyalty-versus-brand-convenience.html#.XPlgent7kUF)  [Read More](https://blog.catalpha.com/drive-brand-awareness-with-loyalty) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/drive-brand-awareness-with-loyalty#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty) # [Creating A Brand Identity For Multiple Products](https://blog.catalpha.com/creating-a-brand-identity-across-multiple-products) Posted by [Michael Garlitz](https://blog.catalpha.com/author/michael-garlitz) - [Tweet](https://twitter.com/share) [![BBQ Dragon_product_lin_white_SM](https://blog.catalpha.com/hubfs/BBQ%20Dragon_product_lin_white_SM.jpg) ](https://blog.catalpha.com/creating-a-brand-identity-across-multiple-products) Great! - you have a brand, a professional logo, a line of products [ready for retail](https://catalpha.com/services/packaging-design/), and a slew of other future products in the wing. It’s time to get those products in packaging ready for retail. Your products each have feature and benefits unique to their purpose, which will be important to get across to the consumer. They may also need to be in different types of packaging, and in various sizes. They may even be sold in different departments in a retail environment. Regardless of all of the differentiators, one thing should ALWAYS hold true—the packaging should always **REFLECT YOUR BRAND**. Someone picking up one of your products in housewares, should be able to recognize one of your products sold in hardware. Collectively your group of products will become the visual representation of your brand persona. This, along with your product reputation is what [builds brand recognition](https://blog.catalpha.com/drive-brand-awareness-with-loyalty) and equity. [Read More](https://blog.catalpha.com/creating-a-brand-identity-across-multiple-products) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/creating-a-brand-identity-across-multiple-products#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty) # [Creative Customer Engagement Strategies](https://blog.catalpha.com/creative-customer-engagement-strategies) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![Business success-2 suits](https://blog.catalpha.com/hubfs/Business%20success-2%20suits.jpg) ](https://blog.catalpha.com/creative-customer-engagement-strategies) It's no secret that increasing customer engagement is a goal for every business. As a matter of fact, increasing customer engagement is at the top of over 2/3rd's of all business owners priority list. According to the market research company Forrester, [72% of businesses say that improving the customer experience is their top priority.](https://go.forrester.com/press-newsroom/) Based on this statistic, it is clear that nearly every business owner knows how important customer engagement is for their success. [Read More](https://blog.catalpha.com/creative-customer-engagement-strategies) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/creative-customer-engagement-strategies#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Ecommerce](https://blog.catalpha.com/topic/ecommerce), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty) [«Back](https://blog.catalpha.com/topic/brand-loyalty/page/1) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/brand-loyalty/page/3) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)