Video content has become an increasingly popular way for businesses to build brand awareness and boost sales. The use of video in marketing strategies and tactics allows potential customers to create a connection with your product or service. In addition, video is more memorable and engaging and tends to stick with consumers more than other forms of content.
Do you use video to promote and sell your products or services? If you don’t, then you need to start. If you want people to look at and buy from you, you should create videos or live content to bring in customers.
But then comes the question: How do you use video in the best way?
While there is no solid “right” way to use video content within your marketing strategies, bring those new clients to your brand. Here is a breakdown of how you can utilize engaging video content for your products and services that will promote and increase your sales efforts.
Why Are Videos So Essential In Marketing?
First, let’s establish why video content is one of, if not THE most important, ways to bring prospects to your brand. Besides being more attractive and getting customers to your web or landing page, it can improve your business significantly by making customers click that buy or purchase button.
Videos weigh on your customer’s buying decisions. It gives them the ability to put themselves in the position of using your product or service...
Videos weigh on your customer’s buying decisions. It gives them the ability to put themselves in the position of using your product or service and hear how well and effectively it works to solve their problems and pain points. They can see the emotions and feelings being brought out within a video much better than any photo or copy can do.
For example, look at the real estate industry. The National Association of Realtors did a study regarding video and discovered that home listings with video had received an increase of 403% inquiries just because potential home buyers love the idea of being able to see videos that showcase the homes. For this reason, 73% of homeowners have stated that they want to sell the ability to list with an agent who uses video.
How To Begin With Video Content
Suppose you are just starting using video in your marketing and brand awareness strategies. In that case, one of the best things you can do is help your potential customers visualize and think about how their lives will improve using your product or service. Putting your audience at the central focus is going to aid you in making your videos more interesting and valuable, so you can demonstrate how your service or product works and what to expect.
Providing your viewers with a “sneak peek” of your product or service in action is much more enjoyable for your audience to watch.
Providing your viewers with a “sneak peek” of your product or service in action is much more enjoyable for your audience to watch. You can also use existing customers to help solidify your value and provide great feedback to those thinking about purchasing. Your social media strategy should include videos as well as your web or landing page.
Suppose your business doesn’t have a presence on social media. In that case, a fractional CMO at your company should be able to guide you to incorporate this within your strategies, as customers love finding out about products and services via YouTube, Facebook, and Instagram. In addition, you will drastically improve your visibility with search marketing, which helps to analyze your progress and assess your impact, giving you great insight into which social media channels you need to focus more on to reach customers.
Some questions to think about when creating your video content:
- What is your business about?
- Why should people choose your brand over others?
- Who are the people utilizing your product or service?
- What about your product/service improves people’s lives or solves their problems?
The brand needs to position itself to be remembered by your audience, and a video is a fantastic tool for just that. Here are some of the best types of video and content you can put into action.
Product Tutorials / How-To Videos
People enjoy seeing product tutorials across a variety of channels. Explaining and providing your potential customers with an in-depth view of your product or service is a great way to encourage them to buy it.
The key to creating a good tutorial or how-to video is to keep it short and straightforward.
The key to creating a good tutorial or how-to video is to keep it short and straightforward. Don’t go into great detail, but just provide your customers with a few key features and functions. Keep the length to no more than just a few minutes, and you will be surprised at how effectively you will reel customers in just by simply showing them how your product or service works.
Testimonial Videos
Using your existing customers to provide their stellar feedback goes a long way to helping gain more buyers. If you have loyal fans of your products and services which continually rave or sing your praises, reach out to them. They can not only help create some great video content but also provide your business with valuable feedback for moving forward.
Customers can show how much your product or service has helped them and how happy they have purchased it. They bring more value and help those on the fence become more convinced that there is proof in its impact.
Customers can show how much your product or service has helped them and how happy they have purchased it.
Testimonial videos can also be presented in another way - as a review. Someone can provide an honest overall recommendation to help potential leads build trust for your brand. The videos also don’t have to be super fancy; you can simply shoot video content within your store asking customers about their favorite products or services and edit the best ones together for a quick overview.
Animated Videos
An animated video will capture your viewer’s attention if your business is more on things’ quirky and humorous side. Animated or funny-themed video content provides entertainment and can showcase your business mission and core values with an exciting spin. These videos help your brand create fun with your audience without being too serious.
Animated or funny-themed video content provides entertainment and can showcase your business mission and core values...
While you may not want to utilize these videos alone, they are a great way to “break the ice” with potential new customers since they will grab a viewer’s attention and make them curious to find out more about your product or service. You need something to start your buyer’s journey, and something that can quickly engage them in a hilarious, off-beat way is the perfect start.
Create Your Video to Tell a Story
While there are many other types of videos you can use when marketing your content, these few are great to start with and focus on, with the fundamental aspect being that you are telling a story. Like any other story, the narrative needs to have a cohesive beginning, middle, and end. It can be emotional, inspiring, or funny, and any way you choose should be creative, innovative, and link to your product or service.
Your overall goal with video content is to speak to your core audience.
Your overall goal with video content is to speak to your core audience. Remember to keep the video short and informative and convey a creative message without being pushy. Demonstrating how your customers utilize it, explaining how to use it, or entertaining them with a funny visual are all great places to start experimenting with your audience.
Find out where you bring in the most engagement, what social channels contain the most loyal customers, and don’t be afraid to test multiple types of content. You should be able to assess your metrics and analyze the performance to decide the future of your video marketing strategy that will successfully position your brand and increase those sales in no time.
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