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Marketing Insights

3 Key Steps in Brand Analysis

Posted by Karen Kerski

As business owners and brand managers, we all have a vision of what we want our audience to experience and feel about our company and product. Positive impression is always celebrated. Criticism is hard to hear and we want to get past it as quickly as possible. How did you handle the most recent criticism? Did you approach it as a single unique issue or is there a strategy in place to remedy the impact?

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Topics: Branding, Marketing, Design, Business Management

Take Your Brand From Boring To Brilliant!

Posted by Don Keller

For many companies, the number one priority is building their brand impression.

A company's brand needs to establish a lasting connection with consumers and differentiate their products from competitors' offerings. Unfortunately, many companies don't realize the value of branding and are unsure of how they can make their branding work for them, or even how to build a brand. By following these few branding tips, a you can take your brand from boring to brilliant.

Visual consistency is key to building and maintaining a strong brand. Coca Cola has used the same red and script logo for decades. All it takes is seeing a small portion of one letter against a field of red to bring the brand to mind. Having that level of recognition takes a consistant effort over a long period of time. When done correctly customers will associate your logo with the impression you have consistantly pushed out through all marketing efforts.

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Topics: Branding, Packaging Design, Design

Does your product and package have a visual appeal?

Posted by Karen Kerski

BonVital-product-LineUp

Product appearance can be the the biggest sales converter of all marketing influencers. Apple has built it's brand appeal and demand on it's product appearance. So much so that people pre-order products months ahead of release. Another brand that hangs it's success on visual appearance is Method. Investing in unique custom bottle, the product package, broke with traditional new product launch accounting. The package was the branding hook. For Apple and Method, product design was the brand elevator and continues to be at the forefront of their business strategy.

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Topics: Branding, Packaging Design, Design

Catalpha Packages: Winner of 4 American Package Awards in 2014

Posted by Don Keller

We are so excited to present our 2015 winning packages. It’s always an honor to receive an award of such high standards. We have won multiple times in the past, and still have to pinch ourselves when it happens again. Winning an award is that extra bit of reassurance that lets us know we are doing our job up to the standards of those who hire us, and who work in the same industry as us.

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Topics: Packaging Design, Design

Top 10 Packaging Design Blogs - Need inspiration? Look here! (2023 Update)

Posted by Don Keller

Updated April, 2023

We've checked our list again. Then we confirmed and updated it with our favorite sources for inspiration, industry information and design trends.

Sometimes you just need some inspiration. Well, here it is. 10 packaging design blogs full of fantastic samples and info on the best that’s on the shelf! Take some time to sift through them and we’re sure you’ll become energized enough to repackage or get started in the right direction for your products.

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Topics: Packaging Design, Design

Calculating the cost of product packaging

Posted by Karen Kerski

Knowing the costs involved with package structure, package design, package materials and the quantity you need produced are important.

But deciding on product packaging direction involves more than answering those questions.

You may want to have a design professional experienced in retail package design and retail product launch in your corner to help make the best decision for your business success.

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Topics: Packaging Design, Design, Business Management

What Influences Online Shoppers

Posted by Karen Kerski

Have you thought about why a shopper buys from you or leaves without purchasing?

As shoppers, ourselves, we ask friends about their purchases and satisfaction. We use coupons, look for deals and, for large ticket items, we research ratings. Our shopping habits are not unique. But which are the most influential in delivering sales so we can build our business?

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Topics: Online Marketing, Marketing, Design

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