I recently went on a press inspection for a packaging project and it got me to thinking that many of our customers probably have no idea how their package is made. To remedy that, I’m writing this post to show you the basics of how your artwork gets onto your box and into your hands.

Read More

As business owners and brand managers, we all have a vision of what we want our audience to experience and feel about our company and product. Positive impression is always celebrated. Criticism is hard to hear and we want to get past it as quickly as possible. How did you handle the most recent criticism? Did you approach it as a single unique issue or is there a strategy in place to remedy the impact?

Read More

For many companies, the number one priority is building their brand impression.

A company's brand needs to establish a lasting connection with consumers and differentiate their products from competitors' offerings. Unfortunately, many companies don't realize the value of branding and are unsure of how they can make their branding work for them, or even how to build a brand. By following these few branding tips, a you can take your brand from boring to brilliant.

Visual consistency is key to building and maintaining a strong brand. Coca Cola has used the same red and script logo for decades. All it takes is seeing a small portion of one letter against a field of red to bring the brand to mind. Having that level of recognition takes a consistant effort over a long period of time. When done correctly customers will associate your logo with the impression you have consistantly pushed out through all marketing efforts.

Read More

Product appearance can be the the biggest sales converter of all marketing influencers. Apple has built it's brand appeal and demand on it's product appearance. So much so that people pre-order products months ahead of release. Another brand that hangs it's success on visual appearance is Method. Investing in unique custom bottle, the product package, broke with traditional new product launch accounting. The package was the branding hook. For Apple and Method, product design was the brand elevator and continues to be at the forefront of their business strategy.

Read More

Updated October, 2024

It’s time we updated this post again! We’ve checked our list again and confirmed these are our favorite packaging design blog sites that you can use to get your creative juices flowing.  They’re our favorite sources for inspiration, industry info and design trends.

As designers ourselves, we know from time to time you just need some extra inspiration.  Well look no further - you found it! Here they are - 10 packaging design blogs full of samples and information on the best that’s out there.  You could spend days looking at everything here, but we’re sure you won’t need that long before your ‘wheels’ start turning and you get started on that game changing packaging design.  

Whether you’re starting with a brand new product package or refreshing existing designs, these 10 packaging design blogs (plus a few extra) can help make your package design smash through the shelf clutter and become a Stand Out!

Read More

Knowing the costs involved with package structure, package design, package materials and the quantity you need produced are important.

But deciding on product packaging direction involves more than answering those questions.

You may want to have a design professional experienced in retail package design and retail product launch in your corner to help make the best decision for your business success.

Read More

Have you thought about why a shopper buys from you or leaves without purchasing?

As shoppers, ourselves, we ask friends about their purchases and satisfaction. We use coupons, look for deals and, for large ticket items, we research ratings. Our shopping habits are not unique. But which are the most influential in delivering sales so we can build our business?

Read More