CBD products have become increasingly popular and the marketplace is becoming more competitive as more companies enter the space. In 2019, the U.S Department of Agriculture started accepting hemp production plans with more than 17 different states and tribes across the country having their plans approved. With even more state and tribal plans in progress, the market is set to become even more saturated in the near future.

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Branding and packaging for medical marijuana and CBD products need to be a priority for anyone involved in this growing industry. As one of the more exotic commodities on the market today, the number of businesses involved in selling medical marijuana and CBD is increasing all the time. In this increasingly competitive marketplace, it is important not to get lost in the smoke and haze. Applying classic business and marketing principles to selling and marketing the product is essential to run a viable business and to build a reputable brand.

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Develop an effective POP in-store display strategy for you retail product

Whether you are marketing cannabidiol-heavy cannabis strains and products to medical patients, women, baby boomers or weekend warriors, there are ways to boost CBD sales in an evolving, competitive market. Among other things, the goals of your business are to build confidence in CBD brands, market to targeted consumers and upsell your products. It is essential to know how to take these higher-level goals and work towards them through simple and actionable steps.

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