--- title: Marketing Insights Blog - Informative posts to help grow your business! | Karl Kangur description: We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) ## Karl Kangur ### Recent Posts # [The 8 Most Important Marketing Metrics for Your Business (And How to Improve Them)](https://blog.catalpha.com/the-8-most-important-marketing-metrics-for-your-business-and-how-to-improve-them) Posted by [Karl Kangur](https://blog.catalpha.com/author/karl-kangur) - [Tweet](https://twitter.com/share) [![Article feature image - Stylized illustration with figures examining analytics](https://blog.catalpha.com/hubfs/the-8-most-important-marketing-metrics-for-your-business-improve-sm.jpg) ](https://blog.catalpha.com/the-8-most-important-marketing-metrics-for-your-business-and-how-to-improve-them) Even established online businesses can make the mistake of overlooking important marketing metrics in favor of so-called “vanity metrics.” Overall website traffic, number of page views, time spent on site, and email open rates are all examples of data points that make marketers feel good about their efforts but don’t carry the weight of a more granular metric. In this article, we’ll discuss eight marketing metrics that many business owners may not pay sufficient attention to. We’ll also take a look at reliable, actionable approaches to improving them. [Read More](https://blog.catalpha.com/the-8-most-important-marketing-metrics-for-your-business-and-how-to-improve-them) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/the-8-most-important-marketing-metrics-for-your-business-and-how-to-improve-them#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing), [SEO](https://blog.catalpha.com/topic/seo), [Email Marketing](https://blog.catalpha.com/topic/email-marketing) [View All Posts](https://blog.catalpha.com/all) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)