Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors.
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Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors.
Read MoreTopics: Branding, Marketing, Business Management, Brand Loyalty
One of the key ingredients of success in the business world is pricing products and services correctly. Pricing what you sell correctly will boost your sales and create a foundation for your enterprise to succeed. When you implement the wrong pricing strategy, you will create huge problems that your enterprise might fail to overcome.
Read MoreTopics: Marketing, Business Management, Retail
In light of the changes that the pandemic has brought about, setting clear business goals is more important than ever. For your business to thrive in the long-run, you must know how it is doing. The best strategy is to have a detailed plan and track the progress. Do not be misled by the challenges you may be facing in these times. With a renewed strategic direction and realistic goals, your business is looking towards a bright future. Here are some tips for planning and accomplishing your business goals for this year:
Read MoreTopics: Business Management
Growing is essential to your business. So, why wait for sales to level off? You should find ways to increase your sales to be on top of your game. If you are not growing, you are losing new business opportunities with your competitors being constantly ahead of you. COVID has changed the equation of sales in 2021.
Read MoreTopics: Marketing, Business Management
Data is your business’s soul. Your company runs on data as vehicles run on fuel. Data includes customer information as well as company information, both of which are crucial to your business. So much so that data security can make or break your business. Regardless of the cause, it can cost you a large amount of money trying to fix your data breach. What is more, it can damage your brand's image and reputation.
Read MoreTopics: Branding, Business Management
When sales of your product start dwindling, your first thought might be to find a way to reach out to a newer, different audience. This is especially true of larger, established brands that in the past have seen strong sales within a loyal consumer base. It may appear by connecting with a whole new base may provide the seed for a future turnaround.
Read MoreTopics: Marketing, Business Management, Brand Loyalty, Retail
Coronavirus is certainly a new challenge that all business owners are facing these days. Social restrictions and regulations are significantly impacting the bottom lines of many businesses, and many owners are even facing the prospect of permanent closures brought on by the impacts of the virus. However, while the economic damage caused by COVID-19 is certainly something that needs to be considered, prioritized, and tackled, it is likely the case that your business was facing some wicked problems before the virus hit.
Read MoreTopics: Marketing, Business Management, Website Design, SEO, Content Creation, Retail