Point of purchase (POP) corrugate displays are a great way to boost your product’s visibility in-store, improve brand awareness and increase your sales. Using cardboard stands to display your products, you can ensure that your products are showcased in the best light possible, encouraging more interest in your offerings. Point of purchase cardboard displays are also incredibly versatile and can easily be customized to meet your needs.
Read MoreTopics: Branding, Point of Purchase Displays, Retail
Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors.
Read MoreTopics: Branding, Marketing, Business Management, Brand Loyalty
Brand awareness is the extent to which customers recognize your brand name when seeking out a product. For example, have you ever asked for Coke when you just wanted a soda? Or Tylenol when you just needed a painkiller? You might not be poised or planning to take over the world like these two brands, but building brand awareness can be as simple as ensuring customers know your business, choosing your product over others that might be cheaper, or searching for your specific business or product name online.
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It only takes an instant. A customer sees your product package, website, maybe a post and immediately makes a judgment on your brand based solely on that single experience.
That one instantaneous judgment can result in loss of credibility. All the hours and money invested in creating the product is wasted. It’s a fact of business.
Read MoreTopics: Branding, Packaging Design, Rebranding
Data is your business’s soul. Your company runs on data as vehicles run on fuel. Data includes customer information as well as company information, both of which are crucial to your business. So much so that data security can make or break your business. Regardless of the cause, it can cost you a large amount of money trying to fix your data breach. What is more, it can damage your brand's image and reputation.
Read MoreTopics: Branding, Business Management
Marketing has always been a vital facet of business. But recently, it's gone through a huge shift, with brands beginning to focus more on digital marketing rather than traditional mediums. Digital and alternative media, such as smart-technology advertising, micro-influencer marketing, and video advertising, have been on the rise. In 2018, industry revenue grew by about 11.6%, which amounts to approximately $496.08 billion in total. And since digital marketing is growing more prominent in 2021, businesses have to stay on top of these trends:
Read MoreTopics: Online Marketing, Advertising, Branding
It’s been a full year since the shutdown of Covid. That was when business as we knew came to a halt - last March 15th! We all had to figure out what to do next with our business.
The following Catalpha clients found a way to turn on the steam this past year. Taking advantage of this ‘opportunity’. Yes, an ‘opportunity’, they looked at this shutdown differently because business WAS different.
Read MoreTopics: Branding, Packaging Design, Retail