As a small business owner, you need to do everything that you possibly can to ensure that your product gets noticed.
Getting your product to stand out on the shelf when it’s next to your competitors can be difficult nowadays.
However, one of the most effective ways to ensure your products are noticed is with customized packaging.
Custom packaging for small business can be a complete game-changer and should not be overlooked when you want your products to shine.
Read MoreTopics: Branding, Packaging Design, Market Expensive Products, Luxury Packaging
Many organizations try to avoid negative PR but sometimes it may happen and could result in sharing of bad stories about a brand. When things go wrong in your company, you need to come up with ways and means of handling them.
Read MoreTopics: Branding, Marketing, Business Management, Public Relations
Point of purchase (POP) corrugate displays are a great way to boost your product’s visibility in-store, improve brand awareness and increase your sales. Using cardboard stands to display your products, you can ensure that your products are showcased in the best light possible, encouraging more interest in your offerings. Point of purchase cardboard displays are also incredibly versatile and can easily be customized to meet your needs.
Read MoreTopics: Branding, Point of Purchase Displays, Retail
Branding is a term used to describe the process of developing an idea or two about what your company, product, or service stands for. It's not just a logo and some colors.
Read MoreTopics: Branding, Marketing, Business Management, Brand Loyalty
Brand awareness is the extent to which customers recognize your brand name when seeking out a product. For example, have you ever asked for Coke when you just wanted a soda? Or Tylenol when you just needed a painkiller? You might not be poised or planning to take over the world like these two brands, but building brand awareness can be as simple as ensuring customers know your business, choosing your product over others that might be cheaper, or searching for your specific business or product name online.
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It only takes an instant. A customer sees your product package, website, maybe a post and immediately makes a judgment on your brand based solely on that single experience.
That one instantaneous judgment can result in loss of credibility. All the hours and money invested in creating the product is wasted. It’s a fact of business.
Read MoreTopics: Branding, Packaging Design, Rebranding
Data is your business’s soul. Your company runs on data as vehicles run on fuel. Data includes customer information as well as company information, both of which are crucial to your business. So much so that data security can make or break your business. Regardless of the cause, it can cost you a large amount of money trying to fix your data breach. What is more, it can damage your brand's image and reputation.
Read MoreTopics: Branding, Business Management