--- title: Marketing Insights Blog - Informative posts to help grow your business! | Inbound Marketing description: Inbound Marketing | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [Viral Content Marketing- All You Need To Know](https://blog.catalpha.com/viral-content-marketing-all-you-need-to-know) Posted by [Elaine Vanessa](https://blog.catalpha.com/author/elaine-vanessa) - [Tweet](https://twitter.com/share) [![tips-tactics-viral-marketing](https://blog.catalpha.com/hubfs/blog_images/tips-tactics-viral-marketing.jpg) ](https://blog.catalpha.com/viral-content-marketing-all-you-need-to-know) Today, the hottest way to get to your targeted audience is viral marketing. However, it is not that simple as adding a cute animal or placing an emotional touch with a baby on the top of a marketing campaign gear to spread your site link to the masses. In this article, we will get you everything you need to know to get closer to success. [Read More](https://blog.catalpha.com/viral-content-marketing-all-you-need-to-know) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/viral-content-marketing-all-you-need-to-know#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Social Media](https://blog.catalpha.com/topic/social-media), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing) # [Kickstart Your Campaign: Incorporating Video In Your Marketing Strategy](https://blog.catalpha.com/kickstart-your-campaign-incorporating-video-in-your-marketing-strategy) Posted by [Andre Oentoro](https://blog.catalpha.com/author/andre-oentoro) - [Tweet](https://twitter.com/share) [![concepting-ideas](https://blog.catalpha.com/hubfs/blog_images/concepting-ideas.jpg) ](https://blog.catalpha.com/kickstart-your-campaign-incorporating-video-in-your-marketing-strategy) Content marketing is ever-evolving. Years ago, blog posts were a hit but nowadays, a blog post without any images or videos is as good as nothing (according to Google). Thanks to the growth of social media platforms and Google’s algorithms, content marketers are always looking for the next strategy to end up first on the search results page. [Read More](https://blog.catalpha.com/kickstart-your-campaign-incorporating-video-in-your-marketing-strategy) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/kickstart-your-campaign-incorporating-video-in-your-marketing-strategy#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [Content Creation](https://blog.catalpha.com/topic/content-creation) # [How to Identify Your Target Audience](https://blog.catalpha.com/how-to-identify-your-target-audience-defining-customer-personas) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![customer-persona-crowd-1](https://blog.catalpha.com/hubfs/customer-persona-crowd-1.jpg) ](https://blog.catalpha.com/how-to-identify-your-target-audience-defining-customer-personas) ## Some call this defining your “customer persona”. Few products and services are so specialized that they have only one target audience. Yet many brands -- in an attempt to stretch budgets -- use one general message which reaches too broad of an audience. This creates a diluted message that delivers lower ROI than if it was targeting the single best customer. [Read More](https://blog.catalpha.com/how-to-identify-your-target-audience-defining-customer-personas) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-identify-your-target-audience-defining-customer-personas#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing) # [4 Ways To Use Instagram to Improve SEO and Branding](https://blog.catalpha.com/4-ways-to-use-instagram-to-improve-seo-and-branding) Posted by [Adela Belin](https://blog.catalpha.com/author/adela-belin) - [Tweet](https://twitter.com/share) [![instagram-photo](https://blog.catalpha.com/hubfs/instagram-photo.jpg) ](https://blog.catalpha.com/4-ways-to-use-instagram-to-improve-seo-and-branding) Who would have known that an app that started as a mere photo-sharing platform would today rise to become one of the most popular apps? With [users spending 53 minutes on Instagram daily](https://www.vox.com/2018/6/25/17501224/instagram-facebook-snapchat-time-spent-growth-data), it is safe to say that if you aren’t using this social media platform to boost your business, you are missing out on a huge opportunity. [Read More](https://blog.catalpha.com/4-ways-to-use-instagram-to-improve-seo-and-branding) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/4-ways-to-use-instagram-to-improve-seo-and-branding#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Social Media](https://blog.catalpha.com/topic/social-media), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [SEO](https://blog.catalpha.com/topic/seo), [Content Creation](https://blog.catalpha.com/topic/content-creation), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty) # [Creative Ways To Increase Your Company's Visibility](https://blog.catalpha.com/creative-ways-to-increase-your-companys-visibility) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![street clutter- nickrojas](https://blog.catalpha.com/hubfs/street%20clutter-%20nickrojas.jpg) ](https://blog.catalpha.com/creative-ways-to-increase-your-companys-visibility) Consumers are bombarded by messages from companies every day - billboards while they drive, ads while they browse the web, and commercials on television are just a few. This means just pushing out content and advertising isn’t going to be enough to attract new customers. In order to attract brand loyalty, you need to be memorable. Luckily, companies often have vastly different demographics, which means we can learn from their example. Here are some creative ways to increase your company’s visibility: [Read More](https://blog.catalpha.com/creative-ways-to-increase-your-companys-visibility) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/creative-ways-to-increase-your-companys-visibility#comments-listing) Topics: [Social Media](https://blog.catalpha.com/topic/social-media), [Advertising](https://blog.catalpha.com/topic/advertising), [Marketing](https://blog.catalpha.com/topic/marketing), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing) # [5 Questions To Use To Define Your Customer Personas](https://blog.catalpha.com/5-questions-to-use-to-define-your-customer-personas) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Woman pusing shopping cart in grocery store with a graphic element over the image](https://blog.catalpha.com/hs-fs/file-2313867761-jpg/blog_images/attract-more-customers.jpg) ](https://blog.catalpha.com/5-questions-to-use-to-define-your-customer-personas) Do you truly know who your best customers are? Do you know what motivates them to purchase? Most times I ask my clients this there often identify every demographic because they don't want to walk away from any prospect. Let's admit it is difficult to work on your own marketing. Running your business is more enjoyable than digging through dry facts or looking for data that is asked for by these 5 key questions. There will be a lot of similarities, common traits for your customers. It is the unique facts we want to uncover, things that will break down your customer list into multiple personas [Read More](https://blog.catalpha.com/5-questions-to-use-to-define-your-customer-personas) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/5-questions-to-use-to-define-your-customer-personas#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [Content Creation](https://blog.catalpha.com/topic/content-creation) # [Avoid These Common Google AdWords Mistakes](https://blog.catalpha.com/avoid-these-common-google-adwords-mistakes) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![woman-at-computer-thinking-web](https://blog.catalpha.com/hubfs/woman-at-computer-thinking-web.jpg) ](https://blog.catalpha.com/avoid-these-common-google-adwords-mistakes) It is one of the most powerful tools for advertising small business and won’t take a big investment to get more traffic to your website. Google AdWords gets you first page position immediately. You can target your advertising dollars towards prime customers. A small investment gets you in front of “your target” that you have qualified as ready to purchase. PPC can provide a steady stream of visitors to your site, prospects who are searching for your product or service. Google doesn’t require a minimum spend like newspapers, TV or radio. It all makes sense to market with Google pay-per-click, but beware that you don’t make these mistakes that waste those precious marketing dollars. If you plan to create your Adword campaign yourself you need to ask "How to manage Google Adwords?" [Read More](https://blog.catalpha.com/avoid-these-common-google-adwords-mistakes) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/avoid-these-common-google-adwords-mistakes#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/inbound-marketing/page/2) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)