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Marketing Insights

Viral Content Marketing- All You Need To Know

Posted by Elaine Vanessa

Today, the hottest way to get to your targeted audience is viral marketing. However, it is not that simple as adding a cute animal or placing an emotional touch with a baby on the top of a marketing campaign gear to spread your site link to the masses. In this article, we will get you everything you need to know to get closer to success.

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Topics: Online Marketing, Social Media, Inbound Marketing

Kickstart Your Campaign: Incorporating Video In Your Marketing Strategy

Posted by Andre Oentoro

Content marketing is ever-evolving. Years ago, blog posts were a hit but nowadays, a blog post without any images or videos is as good as nothing (according to Google). Thanks to the growth of social media platforms and Google’s algorithms, content marketers are always looking for the next strategy to end up first on the search results page.

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Topics: Branding, Marketing, Inbound Marketing, content

Best CRM Marketing Software – 2019 Reviews

Posted by Cynthia Young

One way or the other, every business uses some form of marketing or sales automation to make various repetitive processes easier. But what is the best software to use for inbound marketing? Here are the best programs of 2019 with review.

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Topics: Online Marketing, Business Management, Inbound Marketing

How to Identify Your Target Audience

Posted by Karen Kerski

Some call this defining your “customer persona”.

Few products and services are so specialized that they have only one target audience.

Yet many brands -- in an attempt to stretch budgets -- use one general message which reaches too broad of an audience. This creates a diluted message that delivers lower ROI than if it was targeting the single best customer.

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Topics: Marketing, Inbound Marketing

4 Ways To Use Instagram to Improve SEO and Branding

Posted by Adela Belin

Who would have known that an app that started as a mere photo-sharing platform would today rise to become one of the most popular apps? With users spending 53 minutes on Instagram daily, it is safe to say that if you aren’t using this social media platform to boost your business, you are missing out on a huge opportunity.

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Topics: Online Marketing, Social Media, Inbound Marketing, SEO, content, brand loyalty

Creative Ways To Increase Your Company's Visibility

Posted by Nick Rojas

Consumers are bombarded by messages from companies every day - billboards while they drive, ads while they browse the web, and commercials on television are just a few. This means just pushing out content and advertising isn’t going to be enough to attract new customers. In order to attract brand loyalty, you need to be memorable. Luckily, companies often have vastly different demographics, which means we can learn from their example. Here are some creative ways to increase your company’s visibility:

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Topics: Social Media, Advertising, Marketing, Inbound Marketing

Avoid These Common Google AdWords Mistakes

Posted by Karen Kerski

It is one of the most powerful tools for advertising small business and won’t take a big investment to get more traffic to your website. Google AdWords gets you first page position immediately. You can target your advertising dollars towards prime customers. A small investment gets you in front of “your target” that you have qualified as ready to purchase. PPC can provide a steady stream of visitors to your site, prospects who are searching for your product or service. Google doesn’t require a minimum spend like newspapers, TV or radio. It all makes sense to market with Google pay-per-click, but beware that you don’t make these mistakes that waste those precious marketing dollars. If you plan to create your Adword campaign yourself you need to ask "How to manage Google Adwords?"

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Topics: Online Marketing, Inbound Marketing, PPC

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