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Marketing Insights

Mobile Design and Software Development for Your Business

Posted by Nick Rojas

There are more products and services available than ever before. Technology has allowed companies of the world to produce some incredible innovations for customers to buy. Every product started out as an idea. Someone, somewhere had an idea for a product and made it a reality. There are a lot of steps between having an idea and launching a product. The first is, obviously, to have an idea. Let’s use creating an app or piece of software as an example. This guide will walk you through a few of the tricky steps and situations that come with developing software.

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Topics: Website Design, Mobile Marketing

The Impact Of Web Design On SEO

Posted by Nick Rojas

Search engine optimization, or SEO, is the process of increasing the quantity and quality of traffic to your website through organic search engine results.

Having good SEO is important for a business because it allows people who are searching online for a product or service to find your business's website over a competitors.

The more easily a person can find your business online, the more likely they are to do business with you. There are a lot of different things that impact a business's SEO, but one of the most important things is web design.

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Topics: Online Marketing, Website Design, Mobile Marketing, SEO

5 Critical Tactics Every B2B Website Redesign Project Should Incorporate

Posted by Don Keller

While we are still in the midst of the winter season, it is not too early to think about doing some spring-marketing-cleaning. For business owners, now is the perfect opportunity to evaluate where you are right now and where you would like to be in the near future.

One of the obvious places to start is with your company’s online presence and ways to improve your current online reach.

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Topics: Website Design

Top 3 Things Clients Want on Your Website

Posted by Nick Rojas

http://connect.catalpha.com/10-seo-mistakes-to-avoid-during-your-next-website-redesignNow more than ever, your website is one of the most important pieces of your brand’s visibility. In previous years, it wasn’t too rare to find that a business’ website was nothing more than a kind of online business card, not something used as a vehicle and central point for growing sales and exposure. Now, whether it serves to sell products online, showcase your company’s track record, or keep customers and clients up to date on your business, having the right elements on your site is crucial.  

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Topics: Online Marketing, Ecommerce, Website Design, Mobile Marketing

Digital Purchasing Habits You Need To Know

Posted by Karen Kerski

It has been 10 years since iPhone was launched changing the way we keep in touch and shop. Here are some interesting stats that should be used to plan and execute your website and marketing plans. Consumers are demanding innovative ecommerce shopping experiences. Those "smart" businesses that innovate will benefit with an increase their customer base and bottom line.

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Topics: Ecommerce, Website Design, content

Website and Blog Content That Doesn't Work

Posted by Karen Kerski

Writing and posting to improve ranking is not just about the quantity. Many advisors will tell you more is better and that can be true. But the reality is that writing content that is not created around your SEO strategy will have limited ability to produce results. Frequency of posting new content has significant impact on the results of your SEO efforts efforts. Equally important is that the content supports the keywords you are claiming as your expertise.

I have seen a company providing deep tech support to clients posting blogs about accounting and tax strategy. They aren't accountants, CPA's nor offering small business operating consultation. A blog about tax deadlines is not supporting their core service ~ protecting their customers digital assets and computer hard and software function.

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Topics: Website Design, SEO, content, blog

3 Ways to Use Social Media to Enhance Brand Development

Posted by Don Keller

In our digital age, brand identity is everything. Now more than ever, audiences interact more with brands than with actual people. That being said, it's important to establish a strong brand image. But how do you do that through social media? Here are some helpful tips that should help your brand to see success:

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Topics: Website Design, SEO, content

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