--- title: Marketing Insights Blog - Informative posts to help grow your business! | SEO (2) description: SEO | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (2) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [Website and Blog Content That Doesn't Work](https://blog.catalpha.com/website-and-blog-content-that-doesnt-work) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Featured article image - man rolling a boulder uphill](https://blog.catalpha.com/hubfs/website-and-blog-content-that-doesnt-work.jpg) ](https://blog.catalpha.com/website-and-blog-content-that-doesnt-work) Writing and posting to improve ranking is not just about the quantity. Many advisors will tell you more is better and that can be true. But the reality is that writing content that is not created around your SEO strategy will have limited ability to produce results. Frequency of posting new content has significant impact on the results of your [SEO efforts efforts](https://blog.catalpha.com/earthy-email-windy-seo-watery-content-and-firery-social-media-the-4-elements-of-inbound-marketing). Equally important is that the content supports the keywords you are claiming as your expertise. I have seen a company providing deep tech support to clients posting blogs about accounting and tax strategy. They aren't accountants, CPA's nor offering small business operating consultation. A blog about tax deadlines is not supporting their core service ~ protecting their customers digital assets and computer hard and software function. [Read More](https://blog.catalpha.com/website-and-blog-content-that-doesnt-work) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/website-and-blog-content-that-doesnt-work#comments-listing) Topics: [Website Design](https://blog.catalpha.com/topic/website-design), [SEO](https://blog.catalpha.com/topic/seo), [Content Creation](https://blog.catalpha.com/topic/content-creation), [Blog](https://blog.catalpha.com/topic/blog) # [3 Ways to Use Social Media to Enhance Brand Development](https://blog.catalpha.com/3-ways-to-use-social-media-to-enhance-brand-development) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![graphic depicting a global socail media network being used as a featured image for article](https://blog.catalpha.com/hs-fs/file-2224592783-jpg/blog_images/global-social-network.jpg) ](https://blog.catalpha.com/3-ways-to-use-social-media-to-enhance-brand-development) In our digital age, [brand identity](https://blog.catalpha.com/3-questions-to-build-a-successful-brand) is everything. Now more than ever, audiences interact more with brands than with actual people. That being said, it's important to establish a strong brand image. But how do you do that through social media? Here are some helpful tips that should help your brand to see success: [Read More](https://blog.catalpha.com/3-ways-to-use-social-media-to-enhance-brand-development) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/3-ways-to-use-social-media-to-enhance-brand-development#comments-listing) Topics: [Social Media](https://blog.catalpha.com/topic/social-media), [Branding](https://blog.catalpha.com/topic/branding), [Website Design](https://blog.catalpha.com/topic/website-design), [SEO](https://blog.catalpha.com/topic/seo), [Content Creation](https://blog.catalpha.com/topic/content-creation) # [Why is some marketing bad?](https://blog.catalpha.com/why-some-is-marketing-bad) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Young man pinching nose to avoid a bad smell](https://blog.catalpha.com/hubfs/disgusted-unhappy-young-byoung-man-pinching-nose-to-avoid-bad-smell.jpg) ](https://blog.catalpha.com/why-some-is-marketing-bad) Being in the ad business I can’t help but watch TV ads with a critical eye. Who is the target? What is the brand? Does it have the emotional tug to convert a sale? In short, is it effective? I try to figure out the brand or company the ad is for before they reveal it. Some companies do a great job branding their ads and others leave you wondering – do they really know their audience, what company/brand was that for? I have found myself wondering when the product advertised is for women if the ad was created by a man, because they totally missed the USP and audience pain motivator. [Read More](https://blog.catalpha.com/why-some-is-marketing-bad) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/why-some-is-marketing-bad#comments-listing) Topics: [Advertising](https://blog.catalpha.com/topic/advertising), [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [SEO](https://blog.catalpha.com/topic/seo) # [How Long Does SEO Take?](https://blog.catalpha.com/how-long-does-seo-take) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-1200441521-jpg/blog_images/seo-building.jpg) ](https://blog.catalpha.com/how-long-does-seo-take) This is a question not often asked. Usually I am explaining why SEO is necessary. Ranking in search engines takes time and effort. Giving a specific time to optimize is different for every website. Results build over time and take 6-9 months to see significant change in rankings. ## How to get your keywords ranked. ### Keyword Selection The first step is to is to select moderately competitive keywords. Performing Google research of keywords that you are considering will provide insight to the search levels, value and opportunity of improving your ranking with them. Not all keywords are created equal. Keyword marketing is highly competitive even for highly specialized markets. Those words and phrases that are relevant for your product or service do not all produce the same amount of traffic. Including geo reference, city name, can make help your ranking in local searches quicker. [Read More](https://blog.catalpha.com/how-long-does-seo-take) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-long-does-seo-take#comments-listing) Topics: [Website Design](https://blog.catalpha.com/topic/website-design), [SEO](https://blog.catalpha.com/topic/seo) # [Why Google Requires Mobile Responsive Sites](https://blog.catalpha.com/why-google-requires-mobile-responsive-sites) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-336311046-jpg/images/stay-ahead-of-GOOGLE.jpg) ](https://blog.catalpha.com/why-google-requires-mobile-responsive-sites) On April 21st Google published it's latest program which will penalize web pages that are not optimized for mobile viewing -- and with good reason. Mobile Internet use (i.e., viewing and interacting with pages on smart phones, tablets, etc.) is now more common than going on the Internet on a desktop PC. What's more, the consensus among Google officials, online advertising professionals, and inbound marketing experts is that the update will be a pretty big deal. It is projected to affect many more people than other major updates, such as Panda and Penguin. What do you need to know before the update? Businesses and web pages are expected to be negatively impacted -- and not for the reasons you think. Sites are not necessarily being penalized because they lack mobile optimization or mobile Web design altogether. Instead, businesses are making small mistakes on mobile pages that can make a big difference and ultimately hurt your search rankings. Here are a few to look out for: [Read More](https://blog.catalpha.com/why-google-requires-mobile-responsive-sites) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/why-google-requires-mobile-responsive-sites#comments-listing) Topics: [Website Design](https://blog.catalpha.com/topic/website-design), [Mobile Marketing](https://blog.catalpha.com/topic/mobile-marketing), [SEO](https://blog.catalpha.com/topic/seo) # [Top Tools to Boost Your Social-Media Productivity](https://blog.catalpha.com/top-tools-to-boost-your-social-media-productivity) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-1242432515-jpg/images/social-media-graphic.jpg) ](https://blog.catalpha.com/top-tools-to-boost-your-social-media-productivity) Nearly every business includes social media in their marketing mix. Larger companies have the man power or budgets to allocate to their SMC. As a business owner your goal is to find where your prospects are online so you can be in front of them. A[ social media consultant](https://blog.catalpha.com/choosing-a-social-media-consultant) can assist with targeting your efforts to get the most from your SMC investment. Every ones customers are active on some social platform even if their age demographic is 55-64. [That age group is the fastest growing segment on Twitter. ](https://www.fastcompany.com/3021749/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra) [Read More](https://blog.catalpha.com/top-tools-to-boost-your-social-media-productivity) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/top-tools-to-boost-your-social-media-productivity#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Social Media](https://blog.catalpha.com/topic/social-media), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [SEO](https://blog.catalpha.com/topic/seo) # [3 Things Quality Healthcare Advertising Agencies Must Offer](https://blog.catalpha.com/3-things-quality-healthcare-advertising-agencies-must-offer) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-2562334223-jpg/blog_images/healthcare-marketing.jpg) ](https://blog.catalpha.com/3-things-quality-healthcare-advertising-agencies-must-offer) According to Google, 88% of people looking for health information start the same place they do when looking for cat videos or muffin recipes: search engines. That means marketing healthcare services depends on understanding which forms of search engine marketing will be most effective when it comes to this specific field. If you’re running a health services organization, it’s best to look at some top healthcare advertising agencies and evaluate their online efforts before making a decision. In order to do that, however, you’ll need to have a basic understanding of what you’re looking for in terms of online health services marketing. [Read More](https://blog.catalpha.com/3-things-quality-healthcare-advertising-agencies-must-offer) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/3-things-quality-healthcare-advertising-agencies-must-offer#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Direct Mail](https://blog.catalpha.com/topic/direct-mail), [SEO](https://blog.catalpha.com/topic/seo), [Content Creation](https://blog.catalpha.com/topic/content-creation), [Healthcare Marketing](https://blog.catalpha.com/topic/healthcare-marketing) [«Back](https://blog.catalpha.com/topic/seo/page/1) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/seo/page/3) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. 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