What often gets neglected in strategy sessions involving this problem is the importance of standing out in the store. And this is where a point of purchase display company can help.
While many consumers enter a store knowing the type of product they are looking for, though they often do not have a definitive brand in mind.
Read MoreTopics: Point of Purchase Displays
Since its launch in 2010, Instagram has grown into a worldwide juggernaut in the social media space. In 2019, there were over 1 billion monthly Instagram users, making it one of the most used social media platforms. Instagram is more than just a social media platform though. It is also a business platform, with millions of businesses using Instagram for marketing and more than 72% of users buying a product that they originally saw on the platform. It is evident that Instagram marketing works. Instagram can be a great marketing tool for businesses, but marketing on Instagram is both a science and an art. Below are some tips and tricks to ensure your business gets the most out of marketing on Instagram.
Read MoreTopics: Online Marketing, Social Media
The New Year is all about planning and making changes for the better. Most people know this on a personal level, but it is just as relevant and important for those who run a business. As we shift into 2020, there are many things that business owners can benefit from considering during this time.
In particular, this time of year is a good chance to re-evaluate the branding of your business. Conduct a bit of an audit on some of the things that you may have neglected to consider throughout last year and make some resolutions to improve these things in the coming months.
Read MoreTopics: Branding
Whether you are marketing cannabidiol-heavy cannabis strains and products to medical patients, women, baby boomers or weekend warriors, there are ways to boost CBD sales in an evolving, competitive market. Among other things, the goals of your business are to build confidence in CBD brands, market to targeted consumers and upsell your products. It is essential to know how to take these higher-level goals and work towards them through simple and actionable steps.
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The holiday season is one of the most profitable times of the year for businesses. In years past, brick and mortar stores raked in the most revenue on major shopping holidays like Black Friday, but e-commerce has since claimed the top spot. According to Adobe Digital, over $125.9 billion was spent online between November and December of 2018; that is a 15.2% increase from the same time period in 2017. It is expected that the 2019 holiday season will see even more revenue and you do not want your business to miss out. You may think that only large companies truly cash in during the holidays, but in reality, a business of any size can financially benefit from the holidays. With some preparation and careful strategizing you can increase your business’s e-commerce sales this holiday season.
Read MoreTopics: Online Marketing, Ecommerce
The following is a recent interview I had with the owner of Dave's Sweet Tooth Toffee - Andrew Chmielewski. Andrew has taken his home toffee recipe to a national level with his product which is now in many stores nationwide including Krogers, Sam’s and many others. I spent a few minutes with Andrew recently as he gave me the '411' of his success…
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Topics: Branding, Rebranding, Brand Loyalty, Food Packaging Design
Today, the hottest way to get to your targeted audience is viral marketing. However, it is not that simple as adding a cute animal or placing an emotional touch with a baby on the top of a marketing campaign gear to spread your site link to the masses. In this article, we will get you everything you need to know to get closer to success.
Read MoreTopics: Online Marketing, Social Media, Inbound Marketing