Marketing Insights

Biggest Branding Mistakes: #1

Posted by Karen Kerski

NOT LISTENING TO YOUR CUSTOMERS

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Topics: Branding, Product Development

Why Every Business Needs Market Research.

Posted by Karen Kerski

Sound business decisions come from knowledge, verifiable facts. Experience has value but it needs to be supported with proof that is why market research is considered so critical by every successful business. Research gives you the information to create and produce the right product.

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Topics: Marketing, Design, Product Development

BBQ Dragon Entrepreneur Shares His Product Launch Success Story!

Posted by Don Keller

The following conversation is with George Prior, an entrepreneur who, along with his brother / partner, invented, built and is now marketing the BBQ Dragon - The Charcoal Fire Supercharger product. They came to Catalpha recently to take their packaging to the next level. I thought their story is interesting and could be helpful to many that are now going through the same situation or are launching their own products.

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Topics: Product Development

How do you know your product concept will succeed?

Posted by Karen Kerski

Before you think about manufacturing a product and creating a retail package, qualifying that there is consumer interest in your product should be tackled first.

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Topics: Packaging Design, Product Development

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