The broad category of products that most of us use daily is Consumer Packaged Goods or CPGs. We get them from retail stores or shop for them online and bring them into our homes and businesses.

Typically, these items don't sit around unopened for very long. We use one or more of them every day.

Chances are we'll run out of them at least once a week, and on the next shopping trip, we'll replenish our supply.

 

These individually packaged units fall into many classifications but share many key characteristics.

In this primer, we'll cover all things CPG and give examples of how creative and consistent branding support makes these packaged goods popular with consumers and profitable for companies.

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In a world of countless products and services vying for consumer attention, it's essential to differentiate your company from the competition.

Branding serves as the foundation for creating a unique identity, aligning with your target audience. With it, you can communicate your company's values, mission, and personality through carefully crafted strategies, fostering a deep connection with customers. 

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Congratulations, you’ve made it. You kept your company afloat, are moving out of the garage, and orders are getting larger every week. That’s an amazing feat, but it also comes with a lot of extra stress and pressure. If you’re unsure how to support this growth and keep taking operations to the next level because of inventory and order issues, it might be time to look at an outsourced fulfillment partner like a 3PL.

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Regardless of what products you sell or what industry you are in, you need to ensure that you get your products in front of store buyers and into retail stores.

If your products are not in stores, it will be much more challenging for you to meet your sales targets moving forward.

When customers see your products on store shelves it not only gives your offerings a certain amount of credibility but also gives them an opportunity to see your products up close and personal so they can get a real feel for what your offerings are all about.

 

While many retailers opt to sell their products online, there is a lot to be gained from selling in-store.

If you are currently selling your products exclusively online, now is the time to think about getting your products in front of store buyers so you can get them onto the shelves of the major retailers.

E-commerce has blown up in recent years and while it is a fantastic way to sell your products and very cost-effective, it is now more competitive than ever.

Selling your products using a combination of in-store and e-commerce approaches is the best way to ensure that you maximize your sales.

Getting your products into retail stores might seem challenging at first, however, there are many different avenues you can pursue, and with the right approach, you can ensure that your products find their rightful place on the store shelves.

Below, we take a look at just a few tools that you can get your product in front of store buyers and into the retail stores.

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All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.

A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.

Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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Over the past few years, more people than ever before have been tapping into their entrepreneurial energy and starting their own businesses. In fact, last year, the U.S. saw a record 5.4 million new businesses open their doors.

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The past few months have hit economies hard all around the world. With non-essential businesses being forced to close down in many countries due to the coronavirus pandemic, it has been difficult for conventional retailers to keep pace with what is going on.

Although eCommerce remains strong, most business owners have the impression that retail stores, including grocery stores, are on the decline.

However, this could not be further from the truth.

In fact, people are spending more at grocery stores now than they were several months ago. For many households, the coronavirus has generated more demand for grocery products.

This has created a surprising, if welcome, opportunity that businesses need to reflect on in the coming weeks and months, namely, standing out in the grocery store environment to secure more business, despite the coronavirus.

Let’s look at how rethinking your in-store strategies and displays for grocery stores that will help your business seize the opportunity presented by the COVID recovery.

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