The world we live in is a battlefield on which companies compete for our attention and business. They attract us with bright colors, beautiful words, and even by pulling the heartstrings.

One technique that changed marketing forever was the popularization of creating brand mascots. The products we buy and the food we consume have become inseparable from the mascots that represent them. 

Millions, correction, billions of dollars are spent on marketing and advertising every year. Companies have entire departments dedicated to writing slogans and jingles, writing ads, and designing logos and mascots.

Their strategies have paid off. The public has come to love countless products and the mascots on the box. The list of iconic mascots that have stood the test of time stand as a testament to the success of marketing departments through history.   

Read on to discover 15 Brand Mascots that have shaped the consumer market and influenced our purchases.

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In the world of packaging, with the market constantly changing, companies need to stay flexible and adapt quickly, This is where short run corrugate package printing comes in – a powerful solution that offers flexibility, customization, and cost savings. 

Let's explore what short run box printing is and how it can benefit your company in several key areas, including product testing, cost savings, inventory management, customer experience, all while maintaining a quality package printing.

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An often overlooked yet essential partner to many companies is their product packaging manufacturer. These specialists allow you to safely transport and present your wares to consumers in the wholesale and retail environment.

Unless you possess considerable background knowledge of the different types of raw materials and printing technologies associated with the industry, you’ll need their specialized capabilities to design and build containers unique to your brand.

Continue reading to learn about several key benefits you’ll enjoy when you let the experts create a customized and well-executed package solution for your physical products.

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Creative food label design is crucial in grabbing consumers' attention and influencing their buying decisions.

Grocery store shelves and online storefronts are more crowded than ever, with upstart products appearing alongside traditional, well-known name brands, both vying for shoppers' line of sight engagement. How do you make food packaging stand out?

Continue reading to uncover the magic and know-how behind successful food packaging design initiatives.

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The package is the first point of contact a potential consumer makes with food products.

From the moment a customer spots an item on the shelf or clicks on an online product listing, packaging design plays a pivotal role in capturing shoppers' attention and influencing their ultimate buying decision.

Food and packaging requirements present a unique challenge for designers as they strive to develop ways to safely preserve and transport the food we eat daily while simultaneously delivering the food maker's branding and message to consumers.

For brands aiming to stand out in the marketplace, packaging innovation is not just a choice but a requirement.

But how do you make creative food packaging?

What is the most popular food packaging?

What are the recent innovations in packaging?

We will cover these questions and look at food packaging history and innovations that have solidified their presence in today's marketplace.

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Retail consumer buying behavior is a complex topic that has been studied extensively and likely will continue to be the focus of industry and academic surveys for some time to come.

As existing markets mature and new ones come online, competition intensifies as companies naturally seek as many advantages as possible.

One area companies focus on is their product packaging, in both retail outlets and e-commerce outlets. Product packaging serves many roles besides its core purpose of housing and protecting the product.

Once the product is manufactured, it may be shipped to a warehouse where it may sit for days or weeks before final delivery to retail store shelves and your packaging provides protection at this stage of the journey.

Once placed on the shelves, the packaging's other potential strengths come into play. The hours of work dedicated to designing a package that piques consumers' interest are tested here and can have a major impact on the overall success of the product in question.

•  How will customers judge the packaging?

•  Will they impulse buy?

•  Do they immediately recognize the brand from the colors and logos on display?

These questions are the keys to the psychology behind modern product packaging.

Continue reading to learn how the packaging you choose for your products affects consumers' buying habits.

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All brands have a story to tell...the compelling reason that they came to be, the inspiration that planted the seed...the aspiration that drives them forward. Branding Design is distilling that essence—that energy and inertia—into a tangible (and hopefully impressionable) statement about a company and its products.

A logo brandmark and packaging are extensions of Branding Design— both are visual touchpoints put out to a target audience in hopes of engagement. They form opinions in the minds of consumers about a product its source, therefore it's important that Branding Design be true to the company's core values in order to gain consumer loyalty.

Below are 6 compelling Branding Design Case Studies that Catalpha has had the opportunity to develop.
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